BOOKMARKS – A GREAT WAY TO MARKET YOUR BUSINESS

Despite what techies may think, people still love reading paperback and hardcover books.  If you need proof, just walk into any bookstore or library, and you will find plenty of people looking for or enjoying a paperback or hardcover book.

Since people still read paperback and hardcover books, they still need a way to keep track of how far they have read in a book.  And although it’s by no means new or cutting-edge, a bookmark is still the most effective way to accomplish this task. 

When someone is reading a book, they are going to see their bookmark on a regular basis.  Each time they open and close their book, they will see the bookmark that they are using.  This regular exposure makes a bookmark a valuable marketing opportunity. 4adcda058735ebookmark

Not only is a bookmark a valuable marketing opportunity, but it is also a cheap one.  While marketing with bookmarks can deliver a lot of value for your business, it doesn’t cost much to print them.  Therefore, even if your marketing budget is fairly tight, you can still take advantage of this opportunity.  In addition to being cheap, when you order from an online bookmark printing service, you will be able to choose the stock your bookmark is printed on, as well as its finish.  Best of all, placing an online bookmark printing order is easy, and you can rest assured that the bookmarks you receive will be very high quality.

 So, what’s the best way to market your business with bookmarks?  Well, there are actually several effective ways that you can use bookmarks to market your business.  The first method for marketing with bookmarks is to use them as a giveaway.  You can give them to customers who visit your business, as well as potential customers you meet in person or target through a mailing.  To obtain the best results from this method, you will want to put an offer on your bookmark that will motivate people to come back to your business, or visit it for the first time.  Depending on your business, what you offer can be anything from a special discount to giving them something for free when they make a purchase from you. 

Another way to successfully market your business with bookmarks is to use them to spread awareness about your brand.  Because people will look at your bookmark on a regular basis, it can help you establish a strong brand identity.  For this method to work well, you will want to not only create a bookmark that conveys your brand, but also one that people really like, which will ensure that they continue to use it.  A great way to do this is by incorporating a WOW Factor into your bookmark’s design. Using a Spot UV effect can add both a textural and visual experience unlike ordinary bookmarks. The idea behind a full color printed bookmark as a marketing tool is to attract positive attention and create interest in your message. Spot UV coating is an affordable technique that separates your promotion from your competition.

 

CHEAP BUSINESS CARDS THAT WOW

You can now print cheap business cards and add the Wow Factor to help brand yourself from your competition without breaking the bank. Everybody needs business cards. Full color business cards can be one of the most effective sales and marketing tool you have. They can be the wedge to separate you from your competitors. It is amazing how many entrepreneurs and small business people could benefit from a new, inexpensive business card but don’t. New business cards can revitalize you and give you reason to feel good about going after new business.
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You can go online and find full color business cards for as low as $9.95 for 100. They are generally printed on color copiers using thin 10 or 12 Pt card stock with no coating. Sure, they will get your name and company out there and you will be saving some money in the process. But what kind of first impression are they making about you and your company? You only get one opportunity to make a good first impression and that’s the one that sticks.Wouldn’t you be wiser to spend about $25 for 100 cards? I’m sure the extra cost will not break the bank. But what are you getting for this extra cost? You can get a card printed on heavier 14 point quality card stock that feels good to the touch and has a UV coated finish. These cards look and feel great and indicate to the receiver that you care about quality. Isn’t this what you want to represent you and your business? If you can use 1000 or more cards for under $100 dollars, you can even get them printed on heavy 16 point card stock at no additional cost and have UV or aqueous matte coating on them.When you use a high quality full color business card printed on quality card stock that’s finished with a UV or matte coating, you can look forward to the opportunity of handing out your card and impressing the receiver. Chances are you will get a positive reaction like “nice card”. How much is that worth? I’m sure, most of us agree that it’s just basic business common sense to show you understand quality.

If you agree that quality and value are more important than just the lowest price, then why not go to the next level…The WOW Factor!!. Stand out from the crowd. The Wow Factor is the tool that helps assure that you will get noticed. Using the new affordable printing technologies (offered by a very few online printers), you can create a very important first lasting impression- one that makes you remembered. It is now possible to add a spot UV coating to selected areas of your business card creating a combination glossy / matte look or high / low finish. Or you can print your full color card with a silver foil or gold foil. PR_FoilWorx_02Other ways to add that important WOW factor is to use colored foils or 3D/ 4D lenticular effects.  Just a short time ago these techniques were impossible or the cost was way over most budgets. It is now very affordable as new printing technologies become available.

As with many new technologies that produce successful results (and these do), it’s just a matter of time before they become routine. Now is the time to take advantage of these new and uncommon looks and add the Wow Factor appeal to your business cards. Using these new techniques can help separate you from your competition. Why not try them on your next printing job and see the results for yourself!

For free samples and more information about Wow Factor printing, go to Color Printing Pros.