The Many Uses of Custom Postcard Printing

Postcards aren’t considered among the more traditional forms of marketing for many businesses. However, they can make for a great addition to your campaign when used in the correct manner. The important thing to remember when looking to take advantage of custom postcard printing is that the postcard is fairly novel but must remain consistent with your brand messages. This same message should be conveyed by all of your other marketing materials.PR_PostCards_02

So where can a customized postcard come in handy for your business? Here are just a few of the uses that you can find for them.

Direct Mail Campaigns

Contacting customers by mail is still extremely popular, even in an age of digital marketing. After all, with an email you can never guarantee that the potential customer is going to open the email before getting rid of it,. With a printed postcard they will at least need to pick it up before doing something with it. If you make wise use of custom postcard printing you can ensure that your postcard catches the eye before it ends up in the trash. To do this, you must make sure whatever you put on the card is interesting and catches the eye. A good printing company will be able to provide you with advice and options you need in this regard.

Marketing Kits

In the modern business world, it is important to approach marketing from every viable pathway. Marketing kits are generally put together for promotional events and other occasions where you will have fairly limited contact with potential customers. Anything that slips into the marketing kit easily is a bonus, which is where custom postcard printing can help. Postcards are light and portable, plus they have plenty of space to convey the company essentials. Slip them into a pack with some other literature and a promotional item or two and your goal will be a winner.

Gaining Subscriptions

Postcards aren’t just ideal for advertising the brand and its services, they are also excellent for any company that runs a subscription model. They can also be used to gain new subscribers. Make use of custom postcard printing to ask readers to enter any important details needed to start a subscription plan with your company. Be sure to slip the card inside your literature or, if your marketing budget stretches, into popular publications that are aimed towards your target market.

Using custom postcards help market your services or business. Used wisely, they can increase profitability and promote your branding.

POSTCARDS – A Cheap and Effective Marketing Tool

Postcards are one of the oldest direct marketing tools that are still effective today.In our high tech digital world low tech postcards are still the best, fastest working direct marketing tools ever. If you don’t believe me, check your mailbox. Don’t think the companies that stuff your mailbox are stupid. If they didn’t make big bucks, you wouldn’t get all that mail from the same companies over and over again.

Postcards Get Noticed

A well-designed inexpensive postcard campaign with strong call to action copy will keep your company at the top of the mind of customs.

Postcards Are Cheap

Postcards when compared to other marketing tools are the cheapest to print than they ever have been. Online printing companies make it easy to find the best value cheap postcards without spending a lot of research time. As a matter of fact, full color postcards are cheaper than two color cards were just a few years ago, so you get more bang for your buck. You can buy 5,000 4.25 X 6 high quality full color postcards for under $160

Postcards Are Read By Almost Everyone

It’s harder not to read an interesting postcard than to avoid reading it. An eye candy design and a compelling offer can catch your eye and it’s difficult not to read it. Nothing else in your mailbox can capture that much attention except a large check from the government. Most junk letters never get opened unless they looks official. People don’t have the time or care to read. Flyers can also have too much to read and they instantly get tossed. On the other hand, postcards are noticed and read because the message requires just a second to decide if you’re interested or not. They don’t have to be unfolded and they don’t waste time with a lot of words.

Postcard Campaigns Return a High ROI

If you plan on sending only one postcard, you may be wasting your money if you are trying to determine the results.You don’t have to have a huge mailing list to monitor your postcard stats. If you don’t have a lot of money to test the direct mail marketing waters- and what small business does-, you can print wholesale inexpensive postcards in short runs of 100, 250, 500 or 1,000. The trick is to send them every 4-6 weeks to the same list. Each time with a different offer. It’s not the quantity, but the frequency that keeps your brand in front of your customer.

Postcard Effectiveness Testing is Fast and Easy

Use short run postcards to try different ideas and see which ones have the best returns. Once you know what works slowly increase your mailings and keep on checking results. The best value for short run postcards is about $55 for 1,000. You can send as few as 100 cards at a time to spread your mailing cost. Just make sure you change lists.

Postcard Printing Tips:

1. When buying cheap postcards online, don’t buy the cheapest deal you can find. Cheap looks cheap, feels cheap and can represent your company as cheap. Considering the size of a postcards, the paper stock should be the issue unless you are printing hundreds of thousands. The minimal card stock weight should be a heavy 14 Pt or extra heavy 16 Pt.- either UV or matte coated card stock.

2. If you’re distributing the card through the mail, the address area should NOT be UV coated. UV coating is a liquid laminate that can’t be overprinted with a personalization or address for mailing. There are two solutions for this issue. Order your cards with UV coating one side matte coating one side or pay a little more have your cards printed with spot UV coating so you can decide what is to be glossy. Spot UV coating is an eye candy wow factor effect that will catch attention so your card has a better chance of standing out and getting noticed.

3. Bigger is better when it come to postcards and diamonds. Postcards are available in many sizes. Small 4 X 6 and 4.25 X 6 postcards can be sent at lower postcard postal rates. You’ll save money but lose impact. If you’re going to do it, do it right.

4. Print “SAVE THIS CARD,” you’ll be surprised at how many will then save it. If you say it, they will be it.

5. Be sure to put a time limit on your offer. Add a tracking code so you can identify the mailing you sent out. The offer should be redeemable only with that code. Customers like to receive codes because they are identified as being special.

It doesn’t matter if you have a small local pizza takeout or you’re selling tours to Europe nationally, the key is to make sure you have a “can’t refuse” offer and your card looks impressive. You don’t have to spend much money to get a postcard campaign going. Plan to send six different postcards in 6 months and you will make money fast and easy once you get your program started. Remember it takes money to make money and cheap but high quality postcard campaigns will make you money and a high return on what you have spent.