Making Your Postcards Standout

Postcards are often considered low tech. They don’t boast the near-instant messaging power or energy of the Internet and online social networks. Yet businesses and organizations of all kinds rely on cost-effective, easily produced and distributed postcards from custom postcard printing services to convey important information.

In the U.S., most people generally receive custom printed postcards by direct mail six out of seven days a week. In Canada, it’s 3 to 5 days a week depending on the location. Chances are good that on any given delivery day, some postcard collateral will be in your mailbox. Why, because they deliver highly profitable returns. If you believe a direct mail campaign doesn’t work any more then why do so many big and small companies use postcard printing services as a primary marketing strategy to create more business.PR_PostCards_02

Postcard Power

Take the most important points of your message and try scaling them to a postcard format. You’ll be amazed at how creative you or your graphic designer can be. Custom postcards printed with your name, logo and a powerful call to action can be the perfect solution for increasing sales and profits.

Here are seven ways why custom postcards can receive high ROI.

  • Using EDDM:  EDDM (Every Door Direct Mail) offers businesses a tightly targeted direct mail solution for their market using carrier routes. EDDM has the advantage of not needing expensive mailing lists and address imprinting. The cost for EDDM mailing is only 18.3 cents each piece. The best part is you can target your market right down to every home and/or business using carrier routes. Delivery generally takes one to two days instead of weeks for bulk mail.
  • Easy to send: Postcards streamline the mailing process because there is no stuffing, sealing or printing of labels and envelopes to be done. For spread out target marketing, use bulk direct mail. If you don’t have a bulk permit, most online postcard printing services have an affordable full service direct mail process that you can use. They help you distribute your message as quickly and easily as possible.
  • Strategic marketing: Postcards are a lower-cost marketing collateral format with high impact potential. Your message in a customized postcard is instantly visible; its smaller format challenges you to be creative and concise with your message and call to action.
  • Time saving: Postcard can be created by using free templates from one of the online custom postcard printing services and you then can upload your own design to their website.   Select the desired stock, finish, and quantity, and place your order. Turnaround time is usually very fast, usually 2 to 4 business days.
  • Unique Design: Many custom postcard printing services offer design and production services from creating copy and design, as well as assistance in choosing format size and finishes (gloss UV and matte are almost always included, It’s your choice). Customer service is usually just a mouse click or phone call away.
  • Greater affordability: Online printing companies often offer product pricing at considerable savings when compared with offline/local printing services.
  • Used as Appointment Reminders: Professional services such doctors, dentists, veterinarians use customized postcards to remind clients of upcoming appointments.

Remember the flexibility, impact, and cost-effectiveness of custom postcard printing services when planning your next important mailing. Don’t underestimate the power of a postcard campaign.

The Many Uses of Custom Postcard Printing

Postcards aren’t considered among the more traditional forms of marketing for many businesses. However, they can make for a great addition to your campaign when used in the correct manner. The important thing to remember when looking to take advantage of custom postcard printing is that the postcard is fairly novel but must remain consistent with your brand messages. This same message should be conveyed by all of your other marketing materials.PR_PostCards_02

So where can a customized postcard come in handy for your business? Here are just a few of the uses that you can find for them.

Direct Mail Campaigns

Contacting customers by mail is still extremely popular, even in an age of digital marketing. After all, with an email you can never guarantee that the potential customer is going to open the email before getting rid of it,. With a printed postcard they will at least need to pick it up before doing something with it. If you make wise use of custom postcard printing you can ensure that your postcard catches the eye before it ends up in the trash. To do this, you must make sure whatever you put on the card is interesting and catches the eye. A good printing company will be able to provide you with advice and options you need in this regard.

Marketing Kits

In the modern business world, it is important to approach marketing from every viable pathway. Marketing kits are generally put together for promotional events and other occasions where you will have fairly limited contact with potential customers. Anything that slips into the marketing kit easily is a bonus, which is where custom postcard printing can help. Postcards are light and portable, plus they have plenty of space to convey the company essentials. Slip them into a pack with some other literature and a promotional item or two and your goal will be a winner.

Gaining Subscriptions

Postcards aren’t just ideal for advertising the brand and its services, they are also excellent for any company that runs a subscription model. They can also be used to gain new subscribers. Make use of custom postcard printing to ask readers to enter any important details needed to start a subscription plan with your company. Be sure to slip the card inside your literature or, if your marketing budget stretches, into popular publications that are aimed towards your target market.

Using custom postcards help market your services or business. Used wisely, they can increase profitability and promote your branding.