Cheap Every Door Direct Mail Gives Quick Payback

Every business needs a marketing plan to be successful. An effective way to get a fast return on promotional marketing campaigns is Every Door Direct Mail, or EDDM as it is commonly called, a U.S. postal service for local business that can benefit from targeted zip codes to every house or house and businesses right down to the individual carrier route. Compared to traditional direct mail has very low distribution costs. The cost is $0.183 for each piece. This is cost-effective marketing solution that generates fast sales to new and old customers. Another benefit to EDDM is that it is delivered the day after it arrives at the post office. Direct mail can take weeks to be delivered and you may not know when it is delivered.

There are 6 standard sizes for Every Door Direct Mail: 4.5 X 12, 6 X 12, 6.5 X 12 6.5 X 9, 8 X 6.5 and 8.5 X 7. All sizes cost the same to mail. In addition to cheap mailing fees, there is no need to buy expensive mailing lists and address imprinting. Just select the zip codes in your target areas right down to the individual carrier route. To make this even easier, let your printing service handle the paperwork and delivery to post offices of your choice.

With this EDDM marketing, you can mail directly to local residential customers in the address area of the card. The maximum quantity allowed in this retail program is 5,000 to 25,000 a day at any one post office. Mailers must be bundled in 50 or 100 so they can be quickly distributed to the right carrier.

To determine your best demographics go:
Put in your target zip codes and choose using breakdowns showing residential, business, total, age 25-44, size, income and cost. This free easy-to-use demographic guide map lets you select the best neighborhoods to give you a fast return on your investment.

You can deliver to other post offices as long as you send a minimum of 5,000 to each. This is so the post offices are not overloaded with Every Door Direct Mail. Another advantage is that many printing services offer full service mailing. They do the paperwork, bundling and delivery to your post offices of your choice. Having your printing service do the mailing for you allows you to not pay sales tax as you are not taking possession of this printing.

This quick return marketing plan is best with local businesses such as take out and restaurants, realtors, dry cleaners, retail stores, auto dealerships, contractors and home services, medical professionals, health and beauty services – to name just a few business that can benefit from this promotion.

One very important tip is that this is not a one-time test to see if you can recover your cost in your first mailing. If you offer a valuable discount sale you should get your investment back in a short time. The best way to get high returns is by making your Every Door Direct Mail campaign a monthly mailing to keep you brand in front of people’s eyes so they remember your business.

Using this very Door Direct Mail program is a great way to get a fast return on your promotional marketing campaigns. It can save you in mailing costs as well as saturate any area you want to concentrate sales. Whether you use full service EDDM printing or do it yourself, this is a successful way to target your audience without spending a lot of money.


About a year and a half ago a new Italian restaurant opened in my town. Almost everybody tried it and it was so crowed it was hard to get in. The food was good but the menu was nothing special. You could get the same dishes in other places in the area. In about two months, the crowd got smaller and it didn’t take long before the owner, Joey was hurting for lack of business. The problem was the newness had warn off and there was lots of competition from other local restaurants.

Joey was smart and changed his strategy with a new modern Mediterranean menu featuring seasonal local produce and he added specials like lamb, pork belly and more fish choices. The plan was to change the specials every month to attract old and new customers.

To get the word out, Joey decided to find a cheap color printing service online to print his custom postcards every month advertising the new items on the next month’s menu. He offered new special discounts with each postcard mailing. Joey looked at different ways to distribute the cards and decided to use Every Door Direct Mail (EDDM), a USPS cheap mail distribution service that costs a lot less than standard direct mail, for promoting his new marketing promotion. At the end of every month, everyone in my neighborhood including me was receiving custom printed postcards in their mailbox from Joey’s Little Italy Italian restaurant.

In three months, the postcard branding started to be recognized Now Joey’s business is thriving. He can even keep track of customers that use his take out and delivery service since he prints a special coupon with a discount code on all the postcards. As an ongoing promotion on your tenth order, he offers a free flat bread pizza. The postcard mailings also offer discount price fix dinners on weekdays. The restaurant has become so popular that on weekends it’s hard to get a reservation. Business is so good he is remodeling and expanding to take over the store next door. Joey is now able to sponsor local sports teams, which also strengthens his branding. His only complaint is he has no time to spend the money on himself but his wife and kids are very happy.

The value of printing cheap postcards online and distribute them using Every Door Direct Mail is that you can tightly target your mailing by mile radius, zip code or even individual carrier routes. Your local post office can provide you with area maps and you don’t need an expensive mailing list. Your custom printed postcards go to every house or house and business in the area you select. The best part is printing 1000 postcards is cheap and it only cost $.183 for mailing each card. That’s 1,000 custom printed targeted EDDM postcards mailed for only $175. Another advantage is you save money because direct mail postal permits are not needed. All you have to do is print “Local Postal Customer” and small indicia in the upper right corner of the postcards, select where you want them delivered and they are delivered in about 2 or 3 days which is much faster than ordinary bulk mail.

There are some easy rules that must be followed. There are 8 standard sizes for printing custom postcards, 4.5 X 12, 6 X 12, 6.5 X 12, 6.5 X 9, 8.5 X 11, 8.5 X 7, 9 X 11, 9 X 12 and 4.5 X 14 tri-fold menus or brochures. The maximum weight of each piece is a generous 3.3 ounces, which is more than any standard size postcard. You can mail as many as 5,000 custom postcards a day from any post office of your choosing. The cards must be bundled in quantities of 500 or 1,000.

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There are many other business that can benefit from printing affordable Every Door Direct Mail Retail postcards as an ongoing local marketing campaign. Some businesses that can benefit are real estate firms, attorneys, pharmacies, flower shops, dry cleaners, home improvement companies, dentists and health care professionals. Want to improve your business? Joey wasn’t lucky he was smart. Any local or small business can get a high ROI by printing custom postcards online and distributing them using EDDM.

Full Service EDDM For Political Campaigns

Ever wonder how Full Service EDDM Wins Political Campaigns.  EDDM  (Every Door Direct Mail)  is an effective, fast low cost way to let voters know why they should choose you as their candidate in an up and coming election. EDDM targets every home in your district with cheap campaign postcards. Many full service online printing services offer Every Door Direct Mail services that don’t need expensive mailing lists and imprinting, sorting and bulk mail permits. Mailing cost is only 18.3 cents for each piece and delivery is generally 1 to 2 days from the time it reaches the post office.

Running a political campaign is among the most time consuming, exhausting and challenging activities ever possible. You invest a lot of effort, energy and hard earned dollars into every aspect of your campaign, so it is imperative that you find a cost efficient and effective way to reach out to the majority. Regardless the size of your district, implementation of high saturation direct mail marketing is the most viable way to leave an impact in the districts where your constituents live.

Political candidates can easily reach every home and every address within their district using a using a U.S. Postal Service program known as Every Door Direct Mail or EDDM. All you have to do pick the neighborhoods using a map tool and deliver your message to every home on individual carrier routes you choose. With EDDM you can be sure that your message has been delivered to each voter thereby asking for support. Political campaigns no longer have to bear the high costs associated with traditional direct marketing; EDDM is the most cost effective and efficient way to send high quality mail pieces to your targeted voters for just 18.3 cents per piece.

The internet is important to all political campaigns, yet candidates spend massive amount of money on political direct mail for sole reason: It is effective. According to USPS political mail overview, 78 percent of the recipients tend to read or scan through their daily mail. This is the main reason campaigns constantly keep sending mail. However, the cost associated with traditional direct mail can be an expensive proposition especially for tight budget campaigns. But you need not to be disappointed, now there is a way through which you can do a lot more for alot less, i.e. use services of Every Door Direct Mail. This mailing service makes direct mail affordable by reducing the cost of traditional bulk mail and saving you the cost of permits and mailing lists.

Every Door Direct Mail lets you reach out to your target constituents via carrier routes using free zip code maps. Allowing you to customize your targeting options geographically, demographically or by specific locations, there is no need for you to provide a list containing addresses and names of voters. You can reach out to them by smartly selecting those routes that make sense for your political campaign.

EDDM provides you an inexpensive platform to reach out to your constituents; you only need to create powerful and impressive mail pieces. Using high quality paper be sure to add strong personalized messages and graphics to your mail pieces. Mixing technology with direct mail, be sure to include ways to bring your voters to your website by using a QR code (a two dimensional bar code) that provides quick access to your online media and website.

The political news cycles have become shorter than ever, which means that contemporary campaigns are built on speed and agility. An effective and successful election campaign recognizes this to be a key as Election Day approaches. Therefore, the use of EDDM services can help make an issue pop in the areas of their district with minimal cost to your campaign. The best way to send political messages rapidly and proficiently is using an EDDM and EDDM full service providers make this easy. Full service EDDM printing companies can take the guess work out of the EDDM process. You need only to select an accepted post office regulation size EDDM postcard and choose your individual carrier routes from a free online postal map, then upload artwork. They take care of the printing, paperwork and delivery.

When you combine your eye catching, outstanding mail pieces with low cost mail distribution, you have the most affordable, effective, efficient, simple and high power marketing strategy possible. Using Full service Every Door Direct Mail is the perfect solution for political campaigns that want their message to reach the largest number of voters while spending less time and money in the process. Let the printing pros do what they do best, printing and mailing.

Commercial Printing Companies – Finding The Best

Finding the best online commercial printing companies that can provide you with best value, low prices and great service is no easy task. There are hundred of thousands of smaller highly qualified companies that can offer more printing for less than the big guys. commercial printing companyIf your new to buying full color printing or looking for a new company to take over the responsibility of providing low cost, top quality, fast turnaround and personal professional customer care it’s so read their reviews, phone them with questions to see how they respond and go beyond the first or second page in your search. The question you have to answer is do you want be a small fish in a big pond or a big fish in a small pond. Which company will work harder for you business?

One of the most important things to look for is customer care. Before you throw a dart at the map to see if you hit the commercial printing services jackpot, it is a good idea to check the print service’s reviews to see what others think of their capabilities. If you call before you buy it is smart to ask a few questions to the person who answers the phone. Can they make recommendations on choosing the best papers and finishes for your job? Do they have to transfer you to another person for a simple question and how long do you have to stay on hold? Do they offer inexpensive design and production service if you need help putting your marketing promotion together? Can the person who answers your call give you the information you want or do you get passed around? Does the customer service person have the authority to make decisions? If you have a problem, can they solve it? All of this can be critical and may mean the difference between meeting your deadline or not.

Other important factors to consider are the variety of products they offer. Do they offer a 100% customer satisfaction guarantee? Do they have the ability to offer unique special custom printing effects to help you stand out from your competition? Paperweight is very important because the first impression a customer gets is tactile. How many paper options are available may be an influencing factor in picking the right printer.

If you are looking for the lowest price and the best value, the best way to compare companies is to go online and search past the first and second pages. That’s where the gems are hidden. Checking Yelp reviews can greatly help in your search. Keep in mind, just because some online e printing services are on the first or second page doesn’t mean they offer the best value, quality and prices and customer service.

If you’re planning on printing a direct mail promotional campaign, don’t wait until the last minute to start looking for a printer for your important job. If you have a deadline, you don’t want to find there is a problem with your files because they don’t pass the file check process or you discover a typo or other issue that takes time to fix. Chances are you will not be able to meet your deadline. Believe me when I say it happens all the time.

EDDM printingIn addition to finding the right online printing service for your direct mail printing, it’s a good idea to find a one-stop printing service that can also handle the whole project including printing, direct mail variable data addressing sorting and mailing. For full service Every Door Direct Mail (EDDM) services including filling out the form and delivery to the post office for distribution to you intended audience. The printing service that can provide these services in house will save you time and money and take responsibility for the whole project.

With so many online printing companies providing these service, the smart thing to do is read their reviews, call them to check their customer service and compare prices and services for the best value. If you want to find gold you need to do a lot of digging. The same is true for finding the best online printing service for your company.


Lots of businesses benefit from cheap Every Door Direct Mail promotions, a USPS bulk mail program offered by your local post office. With EDDM, you can target every house or house and business in any zip code right down to individual carrier routes. Free maps are available so you can choose the best demographics in your area for your product or service.

The benefits are the low cost for each card or flyer you send since it is only $ .175 per address. You don’t need a bulk mail permit and there’s no need for expensive mailing lists or imprinting addresses on your promotion. Delivery is just a few days. That’s much faster than traditional direct mail.

Of course, there are some regulations. The rules for this USPS service are simple and will benefit you by attracting more attention than a large 5.5 X 8.5 postcard or flyer. The mailing size for each piece has to be 6.125 tall or longer than 11.5. You can make your own size of postcard or flyer as long as you meet these specifications. The most common sizes are 4 x 12, 6.25 X 9, 8.5 X 11, 8.5 X 7 and 9 x 12. All sizes cost the same to mail at the low cost of $ .175 cents. These large sized postcards should be printed on heavy postcard stock so they don’t feel cheap. Heavy 14 Pt. or extra heavy 16 Pt card stock is recommended. The maximum weight is a generous 3.3 oz. per piece. Cards must be bundled in 50 or 100 flats and delivered to the post office of your choice. The maximum quantity you can send out from each post office is 5,000 pieces per day. You can select as many post offices as you want and mail more.

You can mail catalogs, brochures or anything else as long as it meets the Every Door Direct Mail size and weight requirements. With these mailbox/billboard sized cards, your message will stand out and get noticed. A 6.25 X 11 full color postcard is 300% larger than a standard 4 X 6 postcard and about $ .09 cents cheaper. You can bulk mail to all homes and businesses in a mail carrier’s route. Each zip code has many routes. Individual postal routes vary so pick the ones that best fits your need. The average distribution for each carrier is about 300-600 homes and businesses.

An EDDM promotion is an excellent value for getting your message out and increasing new and old customers as well as improving sales. Everybody looks for a bargain so advertising and branding with Every Door Direct Mail is a win, win deal for you and your customers. If you develop a low cost monthly mail promotion with a good promotion, a call to action and an expiration date new business will come to you.