Five Brochure Colors That Increase Sales

Your company brochures are extremely important. The best way to find a color printing service that provides cheap color brochure printing is online. It is very important to consider the design and the colors used to make the brochure stand out.

Simply put, there are some colors that are better than others when it comes to making sales. Finding a color printing service that provides top quality color brochure printing is one thing, but you still need to ensure that you are using the right colors to attract eyes to your product.

With that in mind, here are the top five colors to use in a sales brochure.

  1. Green

Green is the color of choice for any company that wants to put forth an environmentally-friendly image. It is reminiscent of plant life and is a warm and inviting color that will instantly attract the attention of those who are conscious of the natural world and what is happening around them

Beyond that, it is also a powerful color. After all, green is the color of money in the United States so it is always going to evoke thoughts that are desirable for your customers to have about your products.

  1. Purple

If you want your marketing materials to have a touch of class to them then purple is the color for you. Not only does it have a rich texture that makes it instantly attractive to the eye, but it also carries regal overtones that will reflect well on the products in your brochure.

With the British royal family so prominent in today’s media, you can take advantage of the color purple to associate your brand with their popularity and power, making your products much more appealing.

  1. Black

One of the most versatile colors around, black goes with practically any color scheme you can think of and can make for a perfect contrast in brochures that predominantly use lighter and softer colors. IMPORTANT TIP: When making a black for printing, use a rich CYMK black 60C 40M 40Y 100K.

This means that you can use black to make an important aspect of the brochure stand out and catch the attention of the reader. Use it to highlight special offers and any other aspects of the brochure that you believe are quality selling points.

  1. Blue

The color of cool is the perfect choice for those who want to give their brand a trendy look that is sure to appeal to a younger and tech-savvy crowd.

Blue also comes with the added advantage of having multiple shades that can be used for many purposes. Lighter blues can be used to meld into a softer color scheme without looking too jarring, whereas darker blues are perfect for highlighting important aspects of the brochure.

  1. Red

Red is the color of power and is one of the most prominent colors in branding today. You simply need to think about how much it is used by fast food chains to realize how good the color is for catching the eye and drawing people towards it.

If you use red in your brochure it should be placed front and center to ensure the color is used to its maximum potential.

So there you have it. Five colors that you should consider when you are looking for a company that can provide color brochure printing cheap. With clever use of these colors in your branding you will draw more people to your brochure, increasing your chances of selling your products or services in the process.

Making Your Postcards Standout

Postcards are often considered low tech. They don’t boast the near-instant messaging power or energy of the Internet and online social networks. Yet businesses and organizations of all kinds rely on cost-effective, easily produced and distributed postcards from custom postcard printing services to convey important information.

In the U.S., most people generally receive custom printed postcards by direct mail six out of seven days a week. In Canada, it’s 3 to 5 days a week depending on the location. Chances are good that on any given delivery day, some postcard collateral will be in your mailbox. Why, because they deliver highly profitable returns. If you believe a direct mail campaign doesn’t work any more then why do so many big and small companies use postcard printing services as a primary marketing strategy to create more business.PR_PostCards_02

Postcard Power

Take the most important points of your message and try scaling them to a postcard format. You’ll be amazed at how creative you or your graphic designer can be. Custom postcards printed with your name, logo and a powerful call to action can be the perfect solution for increasing sales and profits.

Here are seven ways why custom postcards can receive high ROI.

  • Using EDDM:  EDDM (Every Door Direct Mail) offers businesses a tightly targeted direct mail solution for their market using carrier routes. EDDM has the advantage of not needing expensive mailing lists and address imprinting. The cost for EDDM mailing is only 18.3 cents each piece. The best part is you can target your market right down to every home and/or business using carrier routes. Delivery generally takes one to two days instead of weeks for bulk mail.
  • Easy to send: Postcards streamline the mailing process because there is no stuffing, sealing or printing of labels and envelopes to be done. For spread out target marketing, use bulk direct mail. If you don’t have a bulk permit, most online postcard printing services have an affordable full service direct mail process that you can use. They help you distribute your message as quickly and easily as possible.
  • Strategic marketing: Postcards are a lower-cost marketing collateral format with high impact potential. Your message in a customized postcard is instantly visible; its smaller format challenges you to be creative and concise with your message and call to action.
  • Time saving: Postcard can be created by using free templates from one of the online custom postcard printing services and you then can upload your own design to their website.   Select the desired stock, finish, and quantity, and place your order. Turnaround time is usually very fast, usually 2 to 4 business days.
  • Unique Design: Many custom postcard printing services offer design and production services from creating copy and design, as well as assistance in choosing format size and finishes (gloss UV and matte are almost always included, It’s your choice). Customer service is usually just a mouse click or phone call away.
  • Greater affordability: Online printing companies often offer product pricing at considerable savings when compared with offline/local printing services.
  • Used as Appointment Reminders: Professional services such doctors, dentists, veterinarians use customized postcards to remind clients of upcoming appointments.

Remember the flexibility, impact, and cost-effectiveness of custom postcard printing services when planning your next important mailing. Don’t underestimate the power of a postcard campaign.

The Many Uses of Custom Postcard Printing

Postcards aren’t considered among the more traditional forms of marketing for many businesses. However, they can make for a great addition to your campaign when used in the correct manner. The important thing to remember when looking to take advantage of custom postcard printing is that the postcard is fairly novel but must remain consistent with your brand messages. This same message should be conveyed by all of your other marketing materials.PR_PostCards_02

So where can a customized postcard come in handy for your business? Here are just a few of the uses that you can find for them.

Direct Mail Campaigns

Contacting customers by mail is still extremely popular, even in an age of digital marketing. After all, with an email you can never guarantee that the potential customer is going to open the email before getting rid of it,. With a printed postcard they will at least need to pick it up before doing something with it. If you make wise use of custom postcard printing you can ensure that your postcard catches the eye before it ends up in the trash. To do this, you must make sure whatever you put on the card is interesting and catches the eye. A good printing company will be able to provide you with advice and options you need in this regard.

Marketing Kits

In the modern business world, it is important to approach marketing from every viable pathway. Marketing kits are generally put together for promotional events and other occasions where you will have fairly limited contact with potential customers. Anything that slips into the marketing kit easily is a bonus, which is where custom postcard printing can help. Postcards are light and portable, plus they have plenty of space to convey the company essentials. Slip them into a pack with some other literature and a promotional item or two and your goal will be a winner.

Gaining Subscriptions

Postcards aren’t just ideal for advertising the brand and its services, they are also excellent for any company that runs a subscription model. They can also be used to gain new subscribers. Make use of custom postcard printing to ask readers to enter any important details needed to start a subscription plan with your company. Be sure to slip the card inside your literature or, if your marketing budget stretches, into popular publications that are aimed towards your target market.

Using custom postcards help market your services or business. Used wisely, they can increase profitability and promote your branding.


   There are so many ways to print business cards that it can be confusing.  Choosing the best business card for your business requires some thought. To find out which type of card is best for you and your business,  ask yourself some questions about how you define your business.
• For businesses that are conservative professional practices, a subdued matte or silk laminate finish on a 16 pt. business card stock would be appropriate.
• The best business card for a jewelry store or luxury item business is a gold or silver foil on a silk card would be an excellent choice.
• 3.5 X 4 fold over business cards offer more information than a standard 3.5 X 2 card. They can be used as a mini brochure. Businesses wanting to provide more information than a standard business card provides will find this type helpful.
• Magnet business cards are the best cards for home service repair businesses and restaurants or take-out foods that deliver. Magnet cards with your name and emergency service phone numbers make a great promotion with a long life.
For businesses that want a unique stand out business card that will attract attention, consider a card with an eye candy Wow factor effect.  Spot UV coating is a popular choice. Then there are plastic cards with your choice of clear, frosted or white, these cards will be remembered. Akuafoil is a new process that lets you create blends and gradations of every cymk color and convert it to foil. Looking for something unique, lenticular business cards tell a story using two or three flips.  People love them because they are fun to play with and they are shown to other people.  Your name may be forgotten but your card will not.
  In the age of social media and smart phones, it’s easier to connect than ever before. However, even after a decade of technological revolution, there is one thing that can’t find any replacement: the good, old-fashioned business card. Whether you’re a job seeker trying to network efficiently, or a businessman trying to expand your corporate activity, business cards are a must. In fact, business cards don’t only talk about your professional identity, but they represent the first impression customers, associates and even competitors will have about your company or service. Therefore, since first impressions last forever, don’t let anything else but perfection speak about your business.
     Professional printing companies know exactly how to incorporate large amounts of information into the compact design of a business card, without making any compromise on quality or aspect. Consequently, the first and the most important benefit you obtain by contacting this type of service is that you can be sure that your business gets adequately communicated. While business cards are primarily engaged to generate information, their role in building brand recognition makes them powerful. Business cards have proved more than once that entrepreneurs and businessmen who effectively exploit their inherent set of advantages can raise awareness and educate the public. Needless to say, brand awareness is vital, particularly when you want your brand to be the first one people think of when considering a product or service.  High quality materials, state-of-the-art color printing techniques, great graphic effects, budget-friendly prices and original designs represent advantages you instantly gain by choosing the best business card.

More Colors And Detail With Amazing New Offset Technology

When Good is Not Enough

You probably have never heard of the new high definition stochastic (STO-chas-tic) high-resolution offset technology that is capable of producing near photographic colors and detail. The reason you do know about is why is that there are only a very few commercial printing companies offer it. There are many advantages using stochastic screens. This new screening technology does not use dots. This article explains the difference between the two screening methods.

Conventional Printing Is Just OK

Most local and online commercial printing services use conventional line screens that use dots in a rosette pattern with each ink color at 30-degree angels and black in the middle. Every offset printing service chooses the number of dots per square inch (dpi) in the halftone screens. It can vary from 150 to 300 depending on the company. More dots equal more the detail.

Offset Printing Problems Don’t Get Better

When conventional offset printing problems can’t get fixed using conventional old technology there are potential problems that can occur with the halftone dots. Some of these are moiré patterns and banding. Banding can occur in gradated in tones and color blends when ink builds up and pools.

When Excellence Is Available

There are many advantages using stochastic screens. This new screening technology does not use dots. It uses very tiny 20-micron random specs that simulate grain in film. There are 1,270 specs in a square inch. High resolution stochastic screens produce more cmyk colors, smooth color gradations and blends with more detail in the shadows and highlights and moiré patterns are eliminated.

New Printing Technology Eliminates The Potential Problems

More colors print brighter and sharper because the process uses 10 to 15 percent less ink than conventional offset printing. This eliminates ink pooling so more light is reflected off the white paper and inks can’t pool and create unwanted uneven color blends and gradations. Also, there is more leeway if the registration shifts during the press run. It will not affect the quality of the printing process.

Quality Improves And The Cost Stays About The Same

It is not often when you can buy a higher quality product and the price is about the same as or is less than you might be paying now. This new 21st century offset printing technology makes press set-up easier, faster and has less paper waste during make-ready. The inks dry faster so production times are reduced for more efficiency.

Offset Printing Companies Try To Fool You

When people go online and search the keywords” high resolution” or “high definition” offset printing they are not likely to find an a printing company that actually uses stochastic screens. Many printing services use these keyword marketing terms to try to impress the uninformed researcher into thinking their printing is better. Don’t be fooled. The best way to find out is to contact them and ask what the number of dots per inch line screens they use for offset printing. What ever they tell you it is not high resolution unless they tell you they use high resolution stochastic screen technology.

When Excellence Is Available Good Is Not Enough

When you compare the brightness of colors, the details in highlight and shadow areas, smooth color blends and gradation to previous similar jobs. In addition, stochastic screens can print wow factor effects like lenticular cards, plastic cards, foil cards that do not require expensive dies and hot foil stamping, foil cards can be printed all cymk color using blend and gradations. Now that you know the benefits of near photographic stochastic screen high definition offset printing the next step is to use it on your next printing job.