Millions of businesses receive high ROI using cheap flyers. Why? Flyers attract attention. Some of the things businesses do with printed color flyers include advertise new promotions, introduce new products and services, offer specials and discounts, and make announcements.
Flyer printing has been used as a powerful marketing tool since the invention of the printing press. High quality low-tech flyers find and passively convert customers when they weren’t even thinking about your products and services. Flyers activate both tactile and visual senses. They can be held in your hands and be saved so buyers can learn the benefits of your products or services. Flyers explain how the lives of the reader will be better when they buy what your offering.  Online marketing can only be read on a computer.PR_SellSheet-01
The big difference between offline and online marketing is printing color flyers are passive so they can sell products and services the buyer didn’t know they needed. Customers can be motivated with the benefits of your offer and your promotion will be kept for future viewing. When you send out a flyer your customers will not see your competitors and comparison offers.
When buyers search online, unless you’re on the first page of your target market you probably won’t be found. One thing is for sure, your competitors will be found.  I’m not saying you don’t need a presence online. What I am saying is, that they both work in different ways and have their own advantages and disadvantages.
Savvy marketing strategists use both print and online services to maximize their customer base to find new business. Printed flyers are cheap, fast and easily targeted to the buys. Online marketing is expensive with slow results and it’s very difficult to get and stay on the first page in every competitive market sector.
Color Printing Pros flyer templates are free and available in many sizes, all the folds are indicated for easy and fast layouts and designs.


Despite what techies may think, people still love reading paperback and hardcover books.  If you need proof, just walk into any bookstore or library, and you will find plenty of people looking for or enjoying a paperback or hardcover book.

Since people still read paperback and hardcover books, they still need a way to keep track of how far they have read in a book.  And although it’s by no means new or cutting-edge, a bookmark is still the most effective way to accomplish this task. 

When someone is reading a book, they are going to see their bookmark on a regular basis.  Each time they open and close their book, they will see the bookmark that they are using.  This regular exposure makes a bookmark a valuable marketing opportunity. 4adcda058735ebookmark

Not only is a bookmark a valuable marketing opportunity, but it is also a cheap one.  While marketing with bookmarks can deliver a lot of value for your business, it doesn’t cost much to print them.  Therefore, even if your marketing budget is fairly tight, you can still take advantage of this opportunity.  In addition to being cheap, when you order from an online bookmark printing service, you will be able to choose the stock your bookmark is printed on, as well as its finish.  Best of all, placing an online bookmark printing order is easy, and you can rest assured that the bookmarks you receive will be very high quality.

 So, what’s the best way to market your business with bookmarks?  Well, there are actually several effective ways that you can use bookmarks to market your business.  The first method for marketing with bookmarks is to use them as a giveaway.  You can give them to customers who visit your business, as well as potential customers you meet in person or target through a mailing.  To obtain the best results from this method, you will want to put an offer on your bookmark that will motivate people to come back to your business, or visit it for the first time.  Depending on your business, what you offer can be anything from a special discount to giving them something for free when they make a purchase from you. 

Another way to successfully market your business with bookmarks is to use them to spread awareness about your brand.  Because people will look at your bookmark on a regular basis, it can help you establish a strong brand identity.  For this method to work well, you will want to not only create a bookmark that conveys your brand, but also one that people really like, which will ensure that they continue to use it.  A great way to do this is by incorporating a WOW Factor into your bookmark’s design. Using a Spot UV effect can add both a textural and visual experience unlike ordinary bookmarks. The idea behind a full color printed bookmark as a marketing tool is to attract positive attention and create interest in your message. Spot UV coating is an affordable technique that separates your promotion from your competition.



Foil postcards are great for holidays as well as to highlight business. Postcards are among the least expensive form of direct mail marketing and they are easy to create. According to DMA 2010 Statistical Fact Book, 79% of households tend to read or scan the postcards sent to their homes resulting is high rate of response. Foil postcards can bring extra shine and flair to your businesses by attracting attention like a mini billboard. You can choose from silver, gold and copper foil postcards printed on 16 Pt. silk laminated card stock or plastic. Akuafoil postcards make every cmyk color into foil and are printed on 16 Pt. standard coated card stock. These foil postcards have the ability to standout and get noticed and are available with glossy UV or spot UV coating.

Gold, Silver and Copper Postcards           

PR_FoilWorx_02 Postcards can be printed in numerous ways and they come in different sizes. In order to get higher ROI, it is imperative that your postcards stand out when compared to your competitors. It’s understandable that the content of your postcard is very important, but what is more important is its design. People will only read the content of your card, if they find the design attractive and what better way to make the design eye-catching then by adding gold, silver or copper foil to it. The quality of your postcard depicts the image of your company therefore all your postcards should be printed on high quality cardstock.

On 16pt. silk cards you can add foil to one side or both sides of the card, but remember you can have only one type of foil on one card. For example, if you have opted for silver foil then your postcard can have only the silver foil on one side or all sides. It is not possible to have silver foil on one side and gold foil on the other. In-case you are looking for multi-color foil you should opt for Akuafoil postcards.

Akuafoil Postcards PR_Akuafoil_02

For people who want to add more foil colors that can be blended and gradated together, Akuafoil postcards offers them the chance to create multi-colored foiled postcards. You can now add the wide range of CMYK colors to create a multi-color foil that appeals to your aesthetic sense. Akuafoil is very simple, effective and affordable. It produces the same foil finish using a cold foil printing process that does not require expensive custom made metal dies and hot foil stamping. Since the inks are transparent, a layer of silver foil is applied under the colors that appear foil in Akuafoil printing process. The ink and foil align in order to create striking color foil effects. You can specify the exact area that will have the colored foil with a black mask that indicates where the foil is to be placed. To have effective results, you should choose a light CMYK color because Akuafoil look best with light colors. The darker your CMYK color is the less metallic your Akuafoil will look.

You can utilize the wide range of CMYK colors and turn them into multi-colored foils, thus creating unique and out of the box postcards. You can be as creative as you want to be, the design of your postcards is only limited by your imagination. So, think of ideas that are unique and attractive, get them printed and you will be amazed by the impact these distinctive postcards will have on your ROI.

With that said, printed postcards are a popular marketing promotion that people are use to seeing ln their mailbox. When it takes less then a second to toss it or read it you need to get attention immediately foil cards are the eye candy that separates yours against you competitors. So stand out and be noticed. And the best part is they are very affordable.

TRADING CARDS For Promotion and Marketing

When you think of trading cards, you probably fondly recall the faces of your favorite basketball or football players from the cards you collected during your childhood.  Although you may not have seen these cards in years, you can still remember what many of them look like.  Since these cards made a significant impact on you, wouldn’t it be nice if you could create the same positive association with others for yourself or your business?  Thanks to online printing, that is now possible.  You can order your own custom trading cards to use as effective promotional tools.

Trading cards are a very unique way to promote yourself or your business.  Everyone is used to receiving flyers and business cards.  However, it’s not everyday that someone receives a new trading card.  The uniqueness of trading cards is what makes them such a effective promotional tool.  At 2.5 x 3.5 inches, they are large enough to convey your message, but still small enough to easily pass or mail out to others.  You can use trading cards at networking events, as a giveaway or for a wide range of other promotional opportunities.

examples of trading cardsPeople are more receptive to sales messages when they’re having fun.  This is because they are less defensive and more open to receiving the message you are trying to convey.  With promotional trading cards, you can get people to drop their guards.  When you hand them a fun card, they won’t be able to help but smile.  Because they will feel happy while they’re looking at your trading card, it will create a positive association in their mind about you or your business.  Even if they don’t realize it, this association can influence their decision to buy from you.  Additionally, because people will actually like your trading card, they will hold on to it for a longer amount of time.
Trading cards are a very memorable way to promote yourself or your business.  In addition to the fact that this isn’t something people are given all the time, you can take extra measures to make your trading cards even more memorable.  When you order online, you can choose whether you want your cards printed on 14 or 16 point stock.  You can also choose from several different accents.  If you want to make your entire trading card shine, you can go with a full UV finish.  If you want to ensure people notice a specific part of your card, you can achieve this by using a spot UV finish.  And if you want to give your cards a touch of elegance, opt for a metallic accent.

Once you see how well trading cards work, you will probably want to use them on a regular basis.  Fortunately, these cards are flexible enough that they can be used more than once.  To maximize their continued effectiveness, you can easily use a new design for each set that you order.  This will allow you to continue using them without people starting to perceive them as repetitive or dull.


You can now print cheap business cards and add the Wow Factor to help brand yourself from your competition without breaking the bank. Everybody needs business cards. Full color business cards can be one of the most effective sales and marketing tool you have. They can be the wedge to separate you from your competitors. It is amazing how many entrepreneurs and small business people could benefit from a new, inexpensive business card but don’t. New business cards can revitalize you and give you reason to feel good about going after new business.

You can go online and find full color business cards for as low as $9.95 for 100. They are generally printed on color copiers using thin 10 or 12 Pt card stock with no coating. Sure, they will get your name and company out there and you will be saving some money in the process. But what kind of first impression are they making about you and your company? You only get one opportunity to make a good first impression and that’s the one that sticks.Wouldn’t you be wiser to spend about $25 for 100 cards? I’m sure the extra cost will not break the bank. But what are you getting for this extra cost? You can get a card printed on heavier 14 point quality card stock that feels good to the touch and has a UV coated finish. These cards look and feel great and indicate to the receiver that you care about quality. Isn’t this what you want to represent you and your business? If you can use 1000 or more cards for under $100 dollars, you can even get them printed on heavy 16 point card stock at no additional cost and have UV or aqueous matte coating on them.When you use a high quality full color business card printed on quality card stock that’s finished with a UV or matte coating, you can look forward to the opportunity of handing out your card and impressing the receiver. Chances are you will get a positive reaction like “nice card”. How much is that worth? I’m sure, most of us agree that it’s just basic business common sense to show you understand quality.

If you agree that quality and value are more important than just the lowest price, then why not go to the next level…The WOW Factor!!. Stand out from the crowd. The Wow Factor is the tool that helps assure that you will get noticed. Using the new affordable printing technologies (offered by a very few online printers), you can create a very important first lasting impression- one that makes you remembered. It is now possible to add a spot UV coating to selected areas of your business card creating a combination glossy / matte look or high / low finish. Or you can print your full color card with a silver foil or gold foil. PR_FoilWorx_02Other ways to add that important WOW factor is to use colored foils or 3D/ 4D lenticular effects.  Just a short time ago these techniques were impossible or the cost was way over most budgets. It is now very affordable as new printing technologies become available.

As with many new technologies that produce successful results (and these do), it’s just a matter of time before they become routine. Now is the time to take advantage of these new and uncommon looks and add the Wow Factor appeal to your business cards. Using these new techniques can help separate you from your competition. Why not try them on your next printing job and see the results for yourself!

For free samples and more information about Wow Factor printing, go to Color Printing Pros.