Want to stand out from the crowd? Want to be noticed? Want to be remembered long after you have handled out your advertising? Want the key to separating your sales & marketing literature from all the others? Then you need to add a Wow Factor to your printed materials because Presentation IS Everything!!!
With new state of the art printing technology, it is now possible to create “Wow Factor” effects without breaking the bank. What is the “Wow Factor” The “Wow Factor” is hard to define but you know it when you see it. It’s that something extra that grabs your eye and attention. Going beyond good design and copy, it can be extra heavy printing stock, a printing technique such as spot UV coating or using metallic ink that is not commonly used by everyone. By combining heavy card stock with spot UV or using metallic ink to make your design stand out, you can create a sales piece that identifies you or your company as being forward thinking and caring about detail and quality.
If you want to separate yourself and your image from your competition, you need to find a vendor that can offer you added value services. You need more than just plain old vanilla gang run printing. There are so many printers offering great prices, it may take a bit of searching to find a printer that can provide the “Wow Factor”.
I can’t stress enough that printed sales and marketing literature such as postcards, fliers and brochures are tools to create sales and recognition. Finding the cheapest price online is not the best way to find a printing service. You need to find the best value. Look for free paper upgrades. Free file check is also important. You can’t judge a printers’ quality and service by their page ranking. What I am saying is if page ranking and price are the only two factors you consider in your selection, you are throwing dice hoping for a good outcome.
“Wow Factor” techniques are new and not available from most online printers. If you want to separate yourself from the crowd, you should take advantage of this. The first impression is the most important one and you only get one chance. By using these new techniques, you can achieve your goal by raising the bar of your presentation with the “Wow Factor”. Don’t let anyone tell you presentation does not matter, the truth is “Presentation is Everything”!