POSTCARDS – LOW COST, HIGH RETURN

Postcards are one of the most popular marketing tools because they’re cheap and create a very high return. It’s hard to find a better marketing investment than cheap wholesale postcards. Timed direct mail postcard promotions not only increase sales, but also increase brand awareness too.Wholesale postcards are a magnet that pulls in new business for just about any product or service. It’s easy to attract more new business using a direct mail postcard campaign. Few can resist a deep discount or 2 for one offers especially in this difficult economy. Postcard deals are very popular with past customers and will attract new ones who otherwise may not be interested. Savvy business owners know when times are hard and customers are spending less, postcard-marketing promotions are a very effective way to increase sales.

Consumers get so many spam emails, most are never opened. Postcards have less competition and a high read rate. They keep your business in front of customer’s eyes like a mini 2 sides billboard. Use one side as a poster and the other for details. They can be used for timely announcements to notify existing customers it’s time to renew their contract. Use them as gift certificates, coupons, invitations or tickets. Their uses are only limited by your imagination. Tear-off postcards are perforated so it’s easy to tear off a coupon for redemption.

postcardsHigh quality full color postcards are available in many sizes from small 4 X 6 to jumbo 6 X 9 or larger. Consider 4 X 6 or 4.25 X 6 cards for their cheaper postal rate. Larger cards require higher postal rates. The trade off is size.

The most effective postcards have an eye candy photo or image to attract attention and simple call to action copy. Keep it short with a sweet offer. Don’t go into detail; use bullet points to get your message out. Be sure to make your offer time sensitive and have an expiration date on your offer. Your post card should have a gloss UV coating on one side and no coating on the mailing side so they can be easily addressed.

Another way to stand out and get noticed is to use a WOW Factor printing effect such as spot UV coating which can be selectively applied to both side of the card and you will still be able to address it. A few online printers offer other WOW Factor options like extra heavy 16 Pt card stock, matte finish, metallic silver ink, colored metallic effects and even waterproof postcards for outdoor use or eco-friendly 30% recycled linen postcards.

If you’re new to using direct mail postcard campaigns to increase sales, you can start slow to test the waters and refine your message. Start with test mailing of 1,000, it doesn’t cost a lot and you will see for yourself how profitable they can be. One last though…if you think you can’t afford a test mailing, that’s the best reason to do it. Remember using cheap wholesale postcards are one of the cheapest ways to grow your business.

Magnets Attract Customers

Everyone is looking for new ways to attract customers.  With no shortage of options available, choosing the right method of promotion can be challenging.  You need to find what will work best for your own business.  Magnets are just one of the many options that has proven successful across a wide range of industries.  Marketing with magnets could be the effective promotion you have been looking for.

Magnets come in a wide range of sizes.  This allows you to choose the right size for the amount of information you want to provide.  The smallest size available is 2 x 3.5 inches.  This size is the standard business card size and it is available in standard, oval or rounded corners.  Although this is the smallest size, that doesn’t mean it can’t be effective.  If you only need to display your logo and phone number, this size can work very well.  Magnets are also available in other sizes such as 4 x 3, 4 x 6, 4.25 x 6, 4 x 7, 4 x 8, 4 x 11, 5 x 7 or 8.5 x 5.5.  If you want to maximize the size of your magnet, you can choose the large magnet size options.  This is ideal if you want to incorporate instructions or information into the design of your magnet. A popular magnet size is 4 x 6 or 5 x 7 which are ideal for  special events or dates such as Save the Date or fundraising affairs.

Marketing with magnets

Magnets are an ideal choice for service businesses. The reason is because although people may be interested in your service, they may not need it at this time.  With a magnet, you can ensure they remember you when they do need your service.

If you run an auto repair business, a magnet will remind people to call you when their car breaks down or they need an oil change.  If you are a dentist, a magnet can help your patients remember that they need to visit you every three to six months for a cleaning.  And if you run a bail bonds business, whoever is at home will know to call you if one of their family members ends up in trouble.

Another benefit of magnets is that they are easy to distribute.  You can include them in mailings or hand them directly to people.  The reason that magnets are so effective is because people keep them in a very visible location.  While it’s common for people to throw away promotional materials like postcards or flyers, chances are your magnet is going to end up on their refrigerator instead of in their trashcan.

If you’re ready to see what magnets can do for your business, it’s easy to order them online.  Printed on 17PT magnetic stock, these magnetic cards are printed with the highest quality and in vibrant colors. If this will be your first time to order magnets online, you will find that the process is very easy to do.  One advantage of ordering online is that you can have your magnets printed in full color.  While full color magnets for your business will look great, they don’t have to cost a fortune.  They offer durability, extended exposure, and efficiency along with huge savings. Ordering online will allow you to take advantage of prices that are comparable to the cost of wholesale magnets.

Welcome to Color Printing Pros Blog

Welcome to our Color Printing Pros Blog … We are here for you. We hope to have blog articles that will help you – Create, Design and WoW… We specialize in offering our customers WoW factor printing. Easy How-To Instructions and explanations will be available.

How to WoW them with Color Printing?

WOW FACTORS are hard to define but you know it when you see it. It’s that something extra that grabs your eye and attention. Going beyond good design and copy, it can be extra heavy printing stock, spot UV coating, lenticular cards, silver or gold foil, everycolor foil, waterproof stock, silk laminated stock or plastic – all of these that are not commonly used by everyone. By using these techniques you can create a card has a much better chance of getting noticed.

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Quality work with wholesale pricing. Customer Satisfaction is the key. Our experienced professional staff will bend over backwards and jump through hoops to insure your job is always on time and on budget without sacrificing quality. Are you looking for cheap prices but for high quality printing? That is what we specialize in. Be sure to check us out.

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