FLYER ADVERTISING THAT CATCHES CUSTOMERS’ EYES AND MINDS

In today’s down economy, many consumers are more selective and more concerned when making buying decisions about what products or services they want. Consumers are bombarded every day by numerous flyer offers so catching a potential client’s attention is vital. You can do this by having an effective as well as unique flyer advertising and marketing plan. You need to create flyers that are interesting and eye catching and that will ensure that customers will open and read your marketing piece. Standout flyers must be impressive, ones that will either make potential customers act upon them or save them for future reference. This can only be achieved by creating quality unique advertising, sales and marketing literature. The challenge is how can you do this without going over budget and spending a lot of money. Finding a commercial color printer that offers wow factors plus value as well as low price is the answer.
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There are many ways to achieve wow factors that will make your flyers standout from your competition. One way is to make sure that the paper stock you use reflects your product or service as having superior attributes above the others. The paper you have your flyer printed on creates a first impression. To create an impression of quality and superiority is by using a heavier paper stock for your flyer such as 100 Lb cover or a card stock such as 14 or 16 point. You may think these are too expensive for your budget but you are wrong. They are relatively cheap and inexpensive compared to the return you can get on your investment. And with a heavier card stock, you can add other options to your standout flyer that your competitors don’t have such as spot UV.  Spot UV coating is a great option for catching a customer’s attention. As the name suggests, a Spot UV is a coating applied to chosen areas of a printed card. This has the effect of highlighting and drawing attention to that part of the design where you have placed your spot UV.

PR_PostCards_03Appealing design and well-written content is primary but using a special effect or heavier stock on your marketing flyer can reinforce your message and get you remembered by potential customers. Isn’t that what you hope to achieve? An effective marketing flyer can only be achieved if customers are engaged. A interesting eye catching design can help make your company stand out from the clutter many customers are bombarded with. In today’s business world, it is even more important than ever before to engage your customers so they understand the unique benefits only you can offer. A standout advertising flyer, or brochure can do this. Remember sales can be won or lost by the first impression you make. Adding something different in your flyer’s look and feel can be cheap and inexpensive as well as eye catching and memorable. You can achieve this goal and still have a low budget. Strive for a flyer that will catch your potential customer’s eyes and minds. That flyer that will get your company, service or product noticed. Then design your flyer with these goals in mind and look for a printing company that can give your flyers or brochures a “WoW factor”then check us out at http://www.colorprintingpros.com.

 

BUSINESS CARDS – HOW TO MAKE A HARD IMPACT WITH YOUR FIRST IMPRESSION

Despite the old saying “don’t judge a book by its cover,” the fact is that business card will create the first impression that you make. Research has shown that people make a judgment about others in just a few seconds of meeting them. This isn’t much time, so you need to make the most of the small attention window you have.As a business owner, your appearance and business card plays a major role in the first impression you make. When you smile at someone, shake their hand, and then hand them your business card, the judgment they make about you is going to be affected by the business card you hand them. If the business card you put in their hand has a great look and feel, you’re going to make a positive first impression. PR_Silk-02

However, if your card feels cheap and looks tacky, you’re probably not going to be viewed as a professional.So, the big question is how do you avoid looking like your not ready for prime time, and instead impress the person you meet and cause their interest in your business to be piqued? You need a business card that is well thought-out, designed with a powerful visual. A black and white business card isn’t going to grab anyone’s attention, a full color business card will. With a full color business card, you can convey your strength to every person who looks at your card. A strong visual will get you card noticed and remembered.You only have a little space to send a big message so it’s important to put thought into what you want your card to say. The best business cards are able to say what’s important without cramming too much in one space. Your logo and essentials should be easily read on the front and you can use the back for a call to action or other important information. Keep it meaningful, short and to the point.

Because people touch business cards in addition to seeing them, it’s important that they are printed on high quality stock and have unique distinguished visual effect. Depending on your business, good stock choices for business cards are heavy 14 or extra heavy 16 point card, 20 point plastic, 16 point silk laminated or Endurace waterproof card stock. All of these stocks are durable and feel great when they are held. When it comes to finishes, one choice that will set you apart is spot UV coating. This is like a standard gloss UV coating finish, except that instead of covering your entire card, it works as a WOW FACTOR effect by highlighting the area of your business card that you want to standout. Other eye candy WOW FACTOR effects such as lenticular cards, colored foils, gold,silver or copper foil on silk laminated cards or 20 Pt plastic card available in clear, frosted or white.

While you may agree that this type of business card sounds great, you may be concerned that it’s going to cost a fortune. In reality, this isn’t the case. When you order business cards online from one the the few online printing company’s that offer these custom services for gang run prices you can cheaply get full color business cards that are printed on quality stock and feature a special custom finish.

By  putting real thought into its design, you will be able to create a great business card that ensures the people you hand it to will always remember who  you are.

HOW TO CREATE SPOT UV Files

Creating files for spot UV printing is easy. The instructions are simple to follow. You will need 2 files for each side with spot UV. The first file is your artwork file. It has everything you want seen on your card – all your text and images. Whether you want a pattern for your UV or want to highlight certain items on your artwork, you need to make a Black & White mask. It must be 100% black. These items you have in black will be where the UV coating will be. Make sure you don’t overdo your spot UV. If you go crazy and use too much, your cards will look too gaudy. The items you have made to be spot UV will have that shiny and reflective UV coating. If you want to truly create a elegant and classy look, apply Spot UV to a silk laminated card.

Spot UV coating, when printed on a card, is impossible to overlook. This effect stands out and is immediately noticed. It adds both a textural and visual experience unlike ordinary cards. The idea behind a full color printed promotional card as a marketing tool is to attract positive attention and create interest in your message. Spot UV coating is an affordable technique that separates your promotion from your competition.

Spot UV can add a lot of interest, and can identify the printing as a premium piece of sales and marketing literature in the perception of the reader. The Spot UV technique is achieved by applying a UV gloss coating on top of a polished clay coated paper. This achieves maximum contrast between the highly reflective shiny UV coating and the more light-absorbing clay coated finish, which creates a striking first impression.
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Just remember that to set up files for spot UV, an additional file (mask) must be created for every spot UV side. This mask must be black and white with the area to be UV- SOLID black 100% (no gradients) and the rest which will not have spot UV must be white. Send your grey scale mask file with your CYMK file for printing. Spot UV is so easy to create and it can add a lot of interest. Using Spot UV on your card can identify the printing as a premium piece of sales and marketing literature in the perception of the reader. Try it on your next project and see how much attention it will get you.

New Trends In Custom Business Card Printing

It wasn’t so long ago that custom business card printing meant full color business cards. Now they’re so common they don’t even raise an eyebrow. Fortunately printing technology has moved on and you can choose a business card that is so unique, they will be not be forgotten.

Silk laminated business cards are elegantly smooth to the touch. The lamination makes them waterproof and tear resistant so they are very versatile with lots of different eye candy finishing options so your card stands out from your competition. Silk cards are printed on an impressive heavy 16Pt. card stock. They are available with spot UV coating, raised Spot UV as well as foil options. A cold foil process is used that prints the foil on the card so you don’t need expensive custom dies and hot foil stamping.

One of the newest trends in custom business card printing is Premium Silk Cards. These 32 Pt. silk cards are two layers thick that are die cut on top or bottom to create a 3D effect that is totally unique and new. They are highly customizable and spot UV, foil, embossed, perforated, variable data and many other options can be added. silkex2 silkex

When was the last time you were excited to hand out your business card just to see the reaction? Your goal is to show your prospective customer that you are different, innovative and a unique thinker. Raised Spot UV cards are a spot UV you can feel. It’s raised to give your card an added sense to the touch and it’s visually aesthetic.

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Need a card for marketing and promotions that will stand up to use. 30 mil plastic cards are a thicker plastic than standard 20 pt. plastics. These cards are a great promotional item that can be used in a lot of different ways. The thickness is impressive the same as a credit card so they feel important. There are many functional ways to use this type of card from marketing purposes to identification. If a strong water and tear proof card is what you are looking for then these plastic cards are the answer. These cards have a bold and vibrant look and are very durable. They can be used for business cards, discount cards, loyalty cards, gift cards, hotel key cards, fundraising cards, membership cards, ID cards, luggage tags to name just a few. They are available in a silk finish or gloss UV finish. The Silk finish is more scratch resistant than gloss. These cards are made with PVC white plastic and come with round corners. They are very affordable and come with many customizable options such as silk lamination, foil, spot UV (on silk), barcoding, variable data, signature panel, scratch off with PIN numbering, hold / lanyard punch, magnetic strip (encoded or blank), embossed sequential numbering and custom die cut.

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You may ask why custom business cards are so important. The reason is that your business cards create the first impression a potential buyer gets about you and your business. Since you only get one chance to make a first great impression, you need to do something unexpected to capture attention. Custom business cards such as silk laminated cards, raised spot UV cards, premium silk cards and 30 mil plastic cards do that. Being remembered when potential customers need your services is the most important goal of giving out business cards. These new trends offer that.

 

Welcome to Color Printing Pros Blog

Welcome to our Color Printing Pros Blog … We are here for you. We hope to have blog articles that will help you – Create, Design and WoW… We specialize in offering our customers WoW factor printing. Easy How-To Instructions and explanations will be available.

How to WoW them with Color Printing?

WOW FACTORS are hard to define but you know it when you see it. It’s that something extra that grabs your eye and attention. Going beyond good design and copy, it can be extra heavy printing stock, spot UV coating, lenticular cards, silver or gold foil, everycolor foil, waterproof stock, silk laminated stock or plastic – all of these that are not commonly used by everyone. By using these techniques you can create a card has a much better chance of getting noticed.

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Be sure to ask for samples so we can show you our high quality finished products. Why settle for good when excellence is available. Wholesale prices everyday on all products.