WoW Factor Effect Attracts Attention

Ten percent of the fisherman catch ninety percent of the fish even when the fishing is lousy. How do they do it? They do it by keeping bait in the water when everybody else goes home and there is less competition. The trick to being successful is doing everything you can to get noticed and they will bite.Wow1-1

Full color gang run cards, brochures, flyers and sell sheets are a cheap way to get quick results without breaking the bank. Sure, some of your competition is doing the same thing, because it works. The key is to get noticed and remembered. With all the direct marketing and mail promotions that we all get each day it can be hard to standout.

The solution is the Wow Factor, a unique look you can add to your great design and copy so customers will stop and look at yours. By adding an eye candy option to your advertising, sales and marketing literature, you can create a visual effect that will get noticed and remembered.

By taking advantage of the newest state of the art gang run printing technology on heavy 14 or 16 point card stock, you can add spot UV coating, metallic silver ink and color metallic effects to your advertising, sales and marketing printing.

These effects are very powerful in helping to get you noticed and remembered. In this very competitive economy you need to separate yourself and standout as being different and better. The use of Wow Factor effects makes the statement that your company is unique and a cut above your competition.

A short time ago these special effects were not possible or were very expensive. Many of these effects required custom printing which only large companies with large budgets could afford. Now by combining your job with similar jobs on a scheduled run (called gang run printing), the price for these added options is very affordable. When you consider the cost of not using them, you are not really saving money if your piece goes unnoticed. It’s important to consider the ROI (return on investment) and creating the most effective tool you can. It’s the value that counts, not just the price.

When all you have is lemons, make lemonade. To sell your lemonade, you need to use a Wow Factor effect such as spot UV coating, silver ink or color metallics to put a silver lining on the recession clouds ahead.

Magnets Attract Customers

Everyone is looking for new ways to attract customers.  With no shortage of options available, choosing the right method of promotion can be challenging.  You need to find what will work best for your own business.  Magnets are just one of the many options that has proven successful across a wide range of industries.  Marketing with magnets could be the effective promotion you have been looking for.

Magnets come in a wide range of sizes.  This allows you to choose the right size for the amount of information you want to provide.  The smallest size available is 2 x 3.5 inches.  This size is the standard business card size and it is available in standard, oval or rounded corners.  Although this is the smallest size, that doesn’t mean it can’t be effective.  If you only need to display your logo and phone number, this size can work very well.  Magnets are also available in other sizes such as 4 x 3, 4 x 6, 4.25 x 6, 4 x 7, 4 x 8, 4 x 11, 5 x 7 or 8.5 x 5.5.  If you want to maximize the size of your magnet, you can choose the large magnet size options.  This is ideal if you want to incorporate instructions or information into the design of your magnet. A popular magnet size is 4 x 6 or 5 x 7 which are ideal for  special events or dates such as Save the Date or fundraising affairs.

Marketing with magnets

Magnets are an ideal choice for service businesses. The reason is because although people may be interested in your service, they may not need it at this time.  With a magnet, you can ensure they remember you when they do need your service.

If you run an auto repair business, a magnet will remind people to call you when their car breaks down or they need an oil change.  If you are a dentist, a magnet can help your patients remember that they need to visit you every three to six months for a cleaning.  And if you run a bail bonds business, whoever is at home will know to call you if one of their family members ends up in trouble.

Another benefit of magnets is that they are easy to distribute.  You can include them in mailings or hand them directly to people.  The reason that magnets are so effective is because people keep them in a very visible location.  While it’s common for people to throw away promotional materials like postcards or flyers, chances are your magnet is going to end up on their refrigerator instead of in their trashcan.

If you’re ready to see what magnets can do for your business, it’s easy to order them online.  Printed on 17PT magnetic stock, these magnetic cards are printed with the highest quality and in vibrant colors. If this will be your first time to order magnets online, you will find that the process is very easy to do.  One advantage of ordering online is that you can have your magnets printed in full color.  While full color magnets for your business will look great, they don’t have to cost a fortune.  They offer durability, extended exposure, and efficiency along with huge savings. Ordering online will allow you to take advantage of prices that are comparable to the cost of wholesale magnets.