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Millions of businesses receive high ROI using cheap flyers. Why? Flyers attract attention. Some of the things businesses do with printed color flyers include advertise new promotions, introduce new products and services, offer specials and discounts, and make announcements.
Flyer printing has been used as a powerful marketing tool since the invention of the printing press. High quality low-tech flyers find and passively convert customers when they weren’t even thinking about your products and services. Flyers activate both tactile and visual senses. They can be held in your hands and be saved so buyers can learn the benefits of your products or services. Flyers explain how the lives of the reader will be better when they buy what your offering. Online marketing can only be read on a computer.
The big difference between offline and online marketing is printing color flyers are passive so they can sell products and services the buyer didn’t know they needed. Customers can be motivated with the benefits of your offer and your promotion will be kept for future viewing. When you send out a flyer your customers will not see your competitors and comparison offers.
When buyers search online, unless you’re on the first page of your target market you probably won’t be found. One thing is for sure, your competitors will be found. I’m not saying you don’t need a presence online. What I am saying is, that they both work in different ways and have their own advantages and disadvantages.
Savvy marketing strategists use both print and online services to maximize their customer base to find new business. Printed flyers are cheap, fast and easily targeted to the buys. Online marketing is expensive with slow results and it’s very difficult to get and stay on the first page in every competitive market sector.
Color Printing Pros flyer templates are free and available in many sizes, all the folds are indicated for easy and fast layouts and designs.
Printed brochures are an ideal way for companies with large product lines to showcase their goods. If you are only presenting your line on your website, you are missing a large sales opportunity. Online brochures are proactive, meaning that potential customers must find you online (hopeful by a search engine). Chances are they will also find your competition. A strong advantage of a printed brochure is the fact that they are passive. You present your brochure to your customer base. They directly receive your full color brochure. You can target your market and they can view your product brochure without turning on a computer and connecting to a URL. Full color printed pages can be viewed more easily than a web page and they create a stronger impact. They can be easily shared with others and that can increase your distribution.
Many brochures are distributed at trade shows. The purpose of trade shows is to increase sales and attract new customers. Many companies with large product lines often introduce their new brochures at major trade shows. Frequent buyers look forward to seeing the new lines and products being offered in a new brochure. For many buyers, there is true anticipation and excitement in receiving a new brochure.
Although trade shows can be an overwhelmingly busy experience to attendees, one way to give them a lasting memory of you and your company is to present them with the most attractive high quality sales and marketing literature you can. There are a number of online companies that can provide these services. Color Printing Pros is such a online printing company that can fit all your needs. With our state of the art technology and the availability of gang run printing, the costs of printing a brochure is actually cheaper today than printing the same brochure ten years ago. Our full color printing service with our FREE aqueous coating on top quality 100 Lb coated text paper is our standard.
Color Printing Pros is there for you offering cheap trade prices without compromising service or quality. We pride ourselves on unsurpassed skill and professionalism. Communications between commercial printers and their clients is paramount in building a relationship. Therefore we are always available to discuss your project and when appropriate offer our expertise in suggesting possible alternatives that may save you time and money. We strongly believe it is better to build long term trust than to maximize profit on any job.
Nobody likes to rock the boat, but you can’t get to where you need to be by standing still. When buying printing for your company’s advertising, sales and marketing literature. there is a lot on the line. You have to make the best impression possible while keeping the costs down. If you are a small company or a new startup, you have many printing ideas in your business plan with a budget that has to support it. You know your business depends on excellent marketing tools but cost plays an important part.
Your first step is in creating a marketing piece.
Design is very important. You have to take into account how will your flyers, brochures, catalogs and postcards stand up against your competitors. If your designs are just like or similar to other companies in your trade group, you could be missing a great opportunity to separate yourself and get noticed as a trend setter. Powerful branding is a good strategy to gain market share. Take the time and make sure your design is innovative and eyecatching.
Once you have your printed piece designed, it is time to get it printed.
Worried about costs, you start searching online for cheap printing prices. Pricing is important but value is what you should be looking for. Cheap pricing does not mean quality printing. What and how you are printing can change the course of your business. A poor quality printing job can do more damage than not having a printed piece to present to a prospective customer. Your printing job reflects on you and your business. Look for a printer that will exceed your expectations.
Consider creating printed literature that will set you apart from your competition.
You can still have a unique design look with the highest quality printing at a cheap low price. Look for a printer who can offer you special services at a reasonable cost. New ideas drive the market so it may be time to look for a new designer that can provide a fresher look. To get noticed and remembered, you may want to consider adding an attention getting effect to your color printing. The WOW FACTOR and eye candy effects can be achieved by use of spot UV coating, matte / dull coating, a combination of both, silver or gold foil or colored foil effects. Achieving these eye candy effects can be expensive and may require custom printing. But finding the right printer who can provide these services at a reasonable cost is not impossible. Your small local printer generally can’t manage these kind of jobs. Most online printers don’t do these printing techniques either. However there are a few full color commercial printers who can do this on gang runs, which will save you lots of money and still give you that custom one-of-a-kind look.
Take your time and look for that printer that can provide value, service and quality.
Sure you need to look for the best price but when excellence is available, good is not enough. If your designer and printing service can’t provide these services then it may be time to find another. Remember your printed materials reflect on you and your business. If it is exceptional, potential business will think you are exceptional as well. When excellence in printing is available, why settle for good. Be sure to visit us at http://www.colorprintingpros.com