USING EDDM INCREASES BUSINESS

About a year and a half ago a new Italian restaurant opened in my town. Almost everybody tried it and it was so crowed it was hard to get in. The food was good but the menu was nothing special. You could get the same dishes in other places in the area. In about two months, the crowd got smaller and it didn’t take long before the owner, Joey was hurting for lack of business. The problem was the newness had warn off and there was lots of competition from other local restaurants.

Joey was smart and changed his strategy with a new modern Mediterranean menu featuring seasonal local produce and he added specials like lamb, pork belly and more fish choices. The plan was to change the specials every month to attract old and new customers.

To get the word out, Joey decided to find a cheap color printing service online to print his custom postcards every month advertising the new items on the next month’s menu. He offered new special discounts with each postcard mailing. Joey looked at different ways to distribute the cards and decided to use Every Door Direct Mail (EDDM), a USPS cheap mail distribution service that costs a lot less than standard direct mail, for promoting his new marketing promotion. At the end of every month, everyone in my neighborhood including me was receiving custom printed postcards in their mailbox from Joey’s Little Italy Italian restaurant.

In three months, the postcard branding started to be recognized Now Joey’s business is thriving. He can even keep track of customers that use his take out and delivery service since he prints a special coupon with a discount code on all the postcards. As an ongoing promotion on your tenth order, he offers a free flat bread pizza. The postcard mailings also offer discount price fix dinners on weekdays. The restaurant has become so popular that on weekends it’s hard to get a reservation. Business is so good he is remodeling and expanding to take over the store next door. Joey is now able to sponsor local sports teams, which also strengthens his branding. His only complaint is he has no time to spend the money on himself but his wife and kids are very happy.

The value of printing cheap postcards online and distribute them using Every Door Direct Mail is that you can tightly target your mailing by mile radius, zip code or even individual carrier routes. Your local post office can provide you with area maps and you don’t need an expensive mailing list. Your custom printed postcards go to every house or house and business in the area you select. The best part is printing 1000 postcards is cheap and it only cost $.183 for mailing each card. That’s 1,000 custom printed targeted EDDM postcards mailed for only $175. Another advantage is you save money because direct mail postal permits are not needed. All you have to do is print “Local Postal Customer” and small indicia in the upper right corner of the postcards, select where you want them delivered and they are delivered in about 2 or 3 days which is much faster than ordinary bulk mail.

There are some easy rules that must be followed. There are 8 standard sizes for printing custom postcards, 4.5 X 12, 6 X 12, 6.5 X 12, 6.5 X 9, 8.5 X 11, 8.5 X 7, 9 X 11, 9 X 12 and 4.5 X 14 tri-fold menus or brochures. The maximum weight of each piece is a generous 3.3 ounces, which is more than any standard size postcard. You can mail as many as 5,000 custom postcards a day from any post office of your choosing. The cards must be bundled in quantities of 500 or 1,000.

For more information on Every Door Direct Mail Retail click on https://www.colorprintingpros.com/every-door-direct-mail.html

There are many other business that can benefit from printing affordable Every Door Direct Mail Retail postcards as an ongoing local marketing campaign. Some businesses that can benefit are real estate firms, attorneys, pharmacies, flower shops, dry cleaners, home improvement companies, dentists and health care professionals. Want to improve your business? Joey wasn’t lucky he was smart. Any local or small business can get a high ROI by printing custom postcards online and distributing them using EDDM.

FULL COLOR FOIL PRODUCTS GRABS ATTENTION

Online full color foil business cards, trading cards, postcards and stickers from Color Printing Pros deliver valuable custom options making an unforgettable powerful presentation. Your business product or service can benefit from luxury branding through the use of colored foil cards.  Being able to take this type of marketing strategy will allow you to establish even more trust with your customers. When people really trust you, they are far more likely to purchase from you. Using foil cards to create a top quality brand can give your business an edge over your competitors.

Layout 1What is AkuaFoil?

Ever wanted to combine Silver Foil and Gold Foil on same card? Now you can. Akuafoil makes it easy to make all CMYK colors into a light reflecting metallic foil.

Create a products with just gold and Silver foil or use more foil colors. Your choices are limitless with Akuafoil. This unique foil effect is guaranteed to make your sales piece stand out and get noticed. Think it is expensive. You are wrong. Akuafoil is inexpensive and makes an impressive presentation that will be remembered.

What does using A Full Color Foil do?

This extraordinary unique printing effect adds interest to an otherwise boring sales piece. Using Akuafoil gives a high/low contrast between foiled and not foiled areas. Attention is given as eyes are attracted to the striking effects of full colored foils. With this effect, you can achieve blends and halftones.

Is it Difficult to Create Akuafoil?

No, creating akuafoil cards or products are easy and simple to do. Create your artwork exactly like you want it to look using colors and blends you want. Then create a grayscale 100%K mask (just like a spot UV mask) showing what areas you wish to be foiled.

Can I only Make Cards Full Color Foiled?

You can make other products not just Business Cards and Postcards full color foiled. Now you can color foil Trading Cards, Social Cards and Greeting Cards as well as Brochures, Flyers, Posters and Stickers. Using Akuafoil creates a WoW effect that leaves a lasting impression. Stand out from your competition by creating a one of a kind sales and marketing piece. Be remembered.

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