Cheap Every Door Direct Mail Gives Quick Payback

Every business needs a marketing plan to be successful. An effective way to get a fast return on promotional marketing campaigns is Every Door Direct Mail, or EDDM as it is commonly called, a U.S. postal service for local business that can benefit from targeted zip codes to every house or house and businesses right down to the individual carrier route. Compared to traditional direct mail has very low distribution costs. The cost is $0.183 for each piece. This is cost-effective marketing solution that generates fast sales to new and old customers. Another benefit to EDDM is that it is delivered the day after it arrives at the post office. Direct mail can take weeks to be delivered and you may not know when it is delivered.

There are 6 standard sizes for Every Door Direct Mail: 4.5 X 12, 6 X 12, 6.5 X 12 6.5 X 9, 8 X 6.5 and 8.5 X 7. All sizes cost the same to mail. In addition to cheap mailing fees, there is no need to buy expensive mailing lists and address imprinting. Just select the zip codes in your target areas right down to the individual carrier route. To make this even easier, let your printing service handle the paperwork and delivery to post offices of your choice.

With this EDDM marketing, you can mail directly to local residential customers in the address area of the card. The maximum quantity allowed in this retail program is 5,000 to 25,000 a day at any one post office. Mailers must be bundled in 50 or 100 so they can be quickly distributed to the right carrier.

To determine your best demographics go: https://eddm.usps.com/eddm/customer/routeSearch.action
Put in your target zip codes and choose using breakdowns showing residential, business, total, age 25-44, size, income and cost. This free easy-to-use demographic guide map lets you select the best neighborhoods to give you a fast return on your investment.

You can deliver to other post offices as long as you send a minimum of 5,000 to each. This is so the post offices are not overloaded with Every Door Direct Mail. Another advantage is that many printing services offer full service mailing. They do the paperwork, bundling and delivery to your post offices of your choice. Having your printing service do the mailing for you allows you to not pay sales tax as you are not taking possession of this printing.

This quick return marketing plan is best with local businesses such as take out and restaurants, realtors, dry cleaners, retail stores, auto dealerships, contractors and home services, medical professionals, health and beauty services – to name just a few business that can benefit from this promotion.

One very important tip is that this is not a one-time test to see if you can recover your cost in your first mailing. If you offer a valuable discount sale you should get your investment back in a short time. The best way to get high returns is by making your Every Door Direct Mail campaign a monthly mailing to keep you brand in front of people’s eyes so they remember your business.

Using this very Door Direct Mail program is a great way to get a fast return on your promotional marketing campaigns. It can save you in mailing costs as well as saturate any area you want to concentrate sales. Whether you use full service EDDM printing or do it yourself, this is a successful way to target your audience without spending a lot of money.

FLYER ADVERTISING THAT CATCHES CUSTOMERS’ EYES AND MINDS

In today’s down economy, many consumers are more selective and more concerned when making buying decisions about what products or services they want. Consumers are bombarded every day by numerous flyer offers so catching a potential client’s attention is vital. You can do this by having an effective as well as unique flyer advertising and marketing plan. You need to create flyers that are interesting and eye catching and that will ensure that customers will open and read your marketing piece. Standout flyers must be impressive, ones that will either make potential customers act upon them or save them for future reference. This can only be achieved by creating quality unique advertising, sales and marketing literature. The challenge is how can you do this without going over budget and spending a lot of money. Finding a commercial color printer that offers wow factors plus value as well as low price is the answer.
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There are many ways to achieve wow factors that will make your flyers standout from your competition. One way is to make sure that the paper stock you use reflects your product or service as having superior attributes above the others. The paper you have your flyer printed on creates a first impression. To create an impression of quality and superiority is by using a heavier paper stock for your flyer such as 100 Lb cover or a card stock such as 14 or 16 point. You may think these are too expensive for your budget but you are wrong. They are relatively cheap and inexpensive compared to the return you can get on your investment. And with a heavier card stock, you can add other options to your standout flyer that your competitors don’t have such as spot UV.  Spot UV coating is a great option for catching a customer’s attention. As the name suggests, a Spot UV is a coating applied to chosen areas of a printed card. This has the effect of highlighting and drawing attention to that part of the design where you have placed your spot UV.

PR_PostCards_03Appealing design and well-written content is primary but using a special effect or heavier stock on your marketing flyer can reinforce your message and get you remembered by potential customers. Isn’t that what you hope to achieve? An effective marketing flyer can only be achieved if customers are engaged. A interesting eye catching design can help make your company stand out from the clutter many customers are bombarded with. In today’s business world, it is even more important than ever before to engage your customers so they understand the unique benefits only you can offer. A standout advertising flyer, or brochure can do this. Remember sales can be won or lost by the first impression you make. Adding something different in your flyer’s look and feel can be cheap and inexpensive as well as eye catching and memorable. You can achieve this goal and still have a low budget. Strive for a flyer that will catch your potential customer’s eyes and minds. That flyer that will get your company, service or product noticed. Then design your flyer with these goals in mind and look for a printing company that can give your flyers or brochures a “WoW factor”then check us out at http://www.colorprintingpros.com.

 

BOOKMARK MARKETING STRATEGIES – The Power of Bookmarks

Want more business? Need a very cheap promotion that really works?  A custom printed bookmark is an affordable strategy that produces very high ROI . Here’s why, Everybody appreciates a free gift that’s useful.  Printing and distributing bookmarks is a savvy way to gain market share. If you could reach everybody in your market area that reads books, do you think your sales would grow quickly?
Custom bookmarks with your message are frequently seen multiple times a day, a week and a month. Every book reader moves bookmarks from page to page. Each time they see your bookmark, your brand is strengthened and reinforced passively without sales stress.
The best part of bookmark marketing is you can print 10,000 extra heavy 16 pt. 2 X 8 with full color bookmarks on both sides with your choice of free high gloss UV or matte coating for less than $ 250.  That’s .025 cents each. You can make your own bookmark, hire a professional print designer or  have Color Printing Pros design it for you.
Many sizes and finishes are available. Choose from 2 top quality card stocks. Heavy 14 pt. is available as well as extra heavy 16 pt.  Both weights come with your choice of free UV or matte coating that protects the card from fingerprints, scuffing or scratching. Want to add something to catch attention, optional spot UV coating is available.
Our custom bookmarks come in 7 different sizes- 1.5 X 7, 2 X 8, 3 X 4, 3.66 X 4.25, 8.5 X 2.75, 8.5 X 3 and 8.5 X 3.66. Pick the size that best fits you need.
About The Designcustom bookmark
When designing your bookmark, you need to consider your bookmark as  being an asset to your customer.  To create a value bookmark, you must have an eye-catching photo, illustration or graphics.  If your company has its own colors scheme, use it. You may want to use an inspirational message to give the bookmark value. A poem, proverb, famous saying or funny cartoon gives it value.  You can use a small logo and /or your business name stating
“Compliments of  (insert your business name here)”
The back of the bookmark is the selling place. To give your bookmark more value, offer a coupon, discount or other deal. Your logo is important for branding. Don’t forget your name, address, phone number and website URL. QR codes are handy to add on your bookmark so customers can find you easily. It can be scanned to add to smart phones or to take customers directly to your website. Be sure to put a strong call to action on any marketing promotion.
Personal custom printed bookmarks starts a friendly relationship between you and your customers that your competitors won’t have.  Bookmarks can be a powerful promotion for organizations, charities, medical practices, retail stores, free promotional gifts, coupons, high traffic area handouts and more.

BROCHURE PRINTING TIPS

Brochures, pamphlets and leaflets are a printed and folded piece of paper used as an advertising tool for business and organizations to sell products, services, promote their brand and corporate image.  They are designed to tell a story about the benefits, products and or services a business provides. Most businesses need cheap brochure printing to achieve their marketing objectives.   Color Printing Pros offers free tips on printing and designing a brochure at our Help Center.
Your brochure design determines the success of your promotion.
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Here are some design tips you should think about.
• Know your market and the competition before you design a unique brochure.
•  Don’t use more than 3 fonts, one for the heading, one for the subhead and one for the body copy. Make sure they are easily readable. Fine line serif fonts may not print well on busy or some come color backgrounds.
•  The paper stock should be at least 100 lb. book weight, 100 lb. cover weight or 14 pt. card stock. 16 pt. or heavier may crack when folded. For more information on choosing the right paper stock, read Choosing the Best Paper for Online Printing
• Avoid dark colored backgrounds on folds of heavier card stocks. They will call attention to any cracking.
•  Your design must be appropriate for the targeted market you want to reach. Ask yourself is the brochure for a handout at a trade show, to be mailed, used as a counter pickup or have some other use. Remember simple design works best.
•  Don’t try to impress the reader with fancy words or long detailed sentences.
Stay on point. Brochures should focus on the benefits to the customer. Explain how you product or service will make their life better. The reader doesn’t care about you or your company, Write as if you’re speaking with a friend.
 Remember brochures are a good way for professionals providing needed services to promote their businesses or practices.

POSTCARDS – LOW COST, HIGH RETURN

Postcards are one of the most popular marketing tools because they’re cheap and create a very high return. It’s hard to find a better marketing investment than cheap wholesale postcards. Timed direct mail postcard promotions not only increase sales, but also increase brand awareness too.Wholesale postcards are a magnet that pulls in new business for just about any product or service. It’s easy to attract more new business using a direct mail postcard campaign. Few can resist a deep discount or 2 for one offers especially in this difficult economy. Postcard deals are very popular with past customers and will attract new ones who otherwise may not be interested. Savvy business owners know when times are hard and customers are spending less, postcard-marketing promotions are a very effective way to increase sales.

Consumers get so many spam emails, most are never opened. Postcards have less competition and a high read rate. They keep your business in front of customer’s eyes like a mini 2 sides billboard. Use one side as a poster and the other for details. They can be used for timely announcements to notify existing customers it’s time to renew their contract. Use them as gift certificates, coupons, invitations or tickets. Their uses are only limited by your imagination. Tear-off postcards are perforated so it’s easy to tear off a coupon for redemption.

postcardsHigh quality full color postcards are available in many sizes from small 4 X 6 to jumbo 6 X 9 or larger. Consider 4 X 6 or 4.25 X 6 cards for their cheaper postal rate. Larger cards require higher postal rates. The trade off is size.

The most effective postcards have an eye candy photo or image to attract attention and simple call to action copy. Keep it short with a sweet offer. Don’t go into detail; use bullet points to get your message out. Be sure to make your offer time sensitive and have an expiration date on your offer. Your post card should have a gloss UV coating on one side and no coating on the mailing side so they can be easily addressed.

Another way to stand out and get noticed is to use a WOW Factor printing effect such as spot UV coating which can be selectively applied to both side of the card and you will still be able to address it. A few online printers offer other WOW Factor options like extra heavy 16 Pt card stock, matte finish, metallic silver ink, colored metallic effects and even waterproof postcards for outdoor use or eco-friendly 30% recycled linen postcards.

If you’re new to using direct mail postcard campaigns to increase sales, you can start slow to test the waters and refine your message. Start with test mailing of 1,000, it doesn’t cost a lot and you will see for yourself how profitable they can be. One last though…if you think you can’t afford a test mailing, that’s the best reason to do it. Remember using cheap wholesale postcards are one of the cheapest ways to grow your business.