8 Cheap Branding Promotions


8 Cheap Promotions That Strengthen Branding

Branding is the foundation every successful business is built on. No matter how big or small a business its unique brand is what customers need to remember. All advertising, marketing and sales are dependent on the strength of the brand. Branding is what separates a company from its competition.

One of the best marketing strategies is printing cheap promotions that attract attention. Everybody loves “free”. Here are some ideas for cheap free give-away promotions that are fun, useful and keep your brand in front of customer’s eyes.

Bookmarks are a very popular promotion. Since so many people read books, custom printed bookmarks are a great way to reinforce your brand to adults, teens and children. Put product photos or cute photo or illustration and non-selling inspirational or humorous message on one side. On other side, add a strong call to action along with your logo, business name, address, phone number and web site. Your bookmarks free gift will be used for a long time and every time the book is opened, your brand and contact information will be seen.

Calendars are always a welcome free gift everyone can use and appreciate. They can be handed out or mailed to your targeted audience. The best thing is they are a full year’s promotion for a very low cost. It’s a good idea to distribute calendars around Thanksgiving so there is no rush to receive them before the holiday rush.

Magnets attract attention. They can promote a business for years. They are available in many sizes from 3.5 X 2 business card to 8.5 X 5.5. They can be printed with a team schedule or any other important emergency information like police, fire department, hospital or contacts and your ad can be placed on top or bottom of the magnet. 1,000 business card size printable magnets cost less the $ .17 each from some online wholesale print services.

Membership Cards are a fabulous restaurant and local store promotion. They are same size as credit cards so they make customers feel like VIPs. They can be offered as a freebee or as a valuable discount when a predetermined number of visits or total amount is spent. They can keep customers coming back to build and collect their rewards. To make membership cards more valuable, offer VIP specials on occasions like birthdays and holidays. If you let VIP’s bring guests, your member list will grow and so will your business. Membership cards are usually printed on 20 Pt. white plastic that can be printed on both sides. Frosted and clear plastic cards can only be printed on one side. White is the most popular choice for VIP membership cards. You can find them online.

Notepads are used by many local businesses including relators, doctors, dentists, attorneys and lots of other professionals and businesses that want to keep their name close to your eyes. Cheap notepads are available in 25 and 50 sheet glued chipboard backs. The standard popular sizes including 4.25 X 5, 4 X 6, 5.5 X 3.5, 8.5 X 5.5 and 8 X 11. They are usually printed on premium 70lb. white smooth offset paper that can be tinted to any CYMK color you choose. Buy them from a cheap online color printing service.

Stickers can be a collectable marketing promotion. Since customers want discounts let them earn and redeem them for points. Place a value on each sticker and when a given quantity is redeemed, an appropriate discount or item is given to them. The more stickers, the bigger the discount or the more expensive the gift. For a collectable promotion, the best size is 2.5 X 2.5 so a lot of stickers can be placed on a folded wallet size card with your company name printed on it. Stickers are available in many sizes and shapes and can also be used as labels. They are printed on 70 lb. crack-N-peel sheets or rolls. 5,000 roll stickers shouldn’t cost more than about $ .05 each from an online printer that prints stickers and labels.

T-Shirts printed with your businesses logo and a powerful eye candy graphic in full color. They are walking billboards that advertise a business. They can be sold or regular customers can earn them with points as a gift that builds customer loyalty. T-Shirts are affordable and the ROI can be very high when you consider the amount of coverage and the length of time they last. The cost depends on quantity of the order and the brand you choose. They can be ordered in mixed sizes so they fit everybody.

Trading Cards are a novel approach to marketing. The standard size for a trading card is 2.5 X 3.5 and they are printed in full color on both sides. One way to use them is: Make new custom trading cards every month and give them to your customers, it may drive them back at least once a month for another trading card. Once they collect 12 months of cards they have a full set and they are given a discount, free gift or reward. If the customer is a regular. As I said in the first paragraph, “Everyone loves getting something for free.” Any one of these eight marketing promotions will create higher brand awareness and a good ROI in a fun and affordable way. Building a loyal customer is the foundation of a successful brand every business is built on.

Oval Cards Are Unique and Stand Out From Competition.

If you are looking for that extra touch on your business card we’ve got something for you! Now available on a variety of business card sized products you will find a new option for Oval cards (die-cut). We will be offering this die-cut on 16pt Matte/UV, Stickers with UV, Magnets, Silk and Plastic business cards.

Your printed products are a very important part of your business, and it is unlikely that you will get very far without them. From the obvious business cards to other products such as magnets and stickers, you need to have a product that will set you apart from your competition.  Producing a variety of different media to help promote your company and inform your customers of products and services that you offer is not enough. You need to add a WoW factor so that you and your company are remembered. Oval cards can do that. They are unusual, awesome and unique.

Standing out from the crowd is essential in today’s ultra competitive world. Many promotional materials are just considered more clutter and are quickly discarded. What you paid for and had printed may wind up in that traditional “round file”.  You want your business to be noticed. So, how can you make your printed piece attract more attention, be kept and actually be used? Oval cards are the answer.

The answer is to make sure it is unique- not only in design but in high quality commercial printing. Ask yourself if it has a “wow factor” (that added value that makes it worth keeping)? There are many choices that can help you achieve this goal. Of course, the most obvious one is to start with great copy and design. This will influence the effectiveness of your presentation but do not stop there. With the right online commercial printer, you may be able to add other features that will make you different from all the others.

Printing companies, like people, are not all the same. They vary in quality and kinds of services they provide. Finding the right printing company is essential especially if you want to find one that gives you the ability to stand out from your competition. And isn’t that what you want??

Magnets Attract Customers

Everyone is looking for new ways to attract customers.  With no shortage of options available, choosing the right method of promotion can be challenging.  You need to find what will work best for your own business.  Magnets are just one of the many options that has proven successful across a wide range of industries.  Marketing with magnets could be the effective promotion you have been looking for.

Magnets come in a wide range of sizes.  This allows you to choose the right size for the amount of information you want to provide.  The smallest size available is 2 x 3.5 inches.  This size is the standard business card size and it is available in standard, oval or rounded corners.  Although this is the smallest size, that doesn’t mean it can’t be effective.  If you only need to display your logo and phone number, this size can work very well.  Magnets are also available in other sizes such as 4 x 3, 4 x 6, 4.25 x 6, 4 x 7, 4 x 8, 4 x 11, 5 x 7 or 8.5 x 5.5.  If you want to maximize the size of your magnet, you can choose the large magnet size options.  This is ideal if you want to incorporate instructions or information into the design of your magnet. A popular magnet size is 4 x 6 or 5 x 7 which are ideal for  special events or dates such as Save the Date or fundraising affairs.

Marketing with magnets

Magnets are an ideal choice for service businesses. The reason is because although people may be interested in your service, they may not need it at this time.  With a magnet, you can ensure they remember you when they do need your service.

If you run an auto repair business, a magnet will remind people to call you when their car breaks down or they need an oil change.  If you are a dentist, a magnet can help your patients remember that they need to visit you every three to six months for a cleaning.  And if you run a bail bonds business, whoever is at home will know to call you if one of their family members ends up in trouble.

Another benefit of magnets is that they are easy to distribute.  You can include them in mailings or hand them directly to people.  The reason that magnets are so effective is because people keep them in a very visible location.  While it’s common for people to throw away promotional materials like postcards or flyers, chances are your magnet is going to end up on their refrigerator instead of in their trashcan.

If you’re ready to see what magnets can do for your business, it’s easy to order them online.  Printed on 17PT magnetic stock, these magnetic cards are printed with the highest quality and in vibrant colors. If this will be your first time to order magnets online, you will find that the process is very easy to do.  One advantage of ordering online is that you can have your magnets printed in full color.  While full color magnets for your business will look great, they don’t have to cost a fortune.  They offer durability, extended exposure, and efficiency along with huge savings. Ordering online will allow you to take advantage of prices that are comparable to the cost of wholesale magnets.