Creating A Well Designed Marketing Piece

Nobody likes to rock the boat, but you can’t get to where you need to be by standing still. When buying printing for your company’s advertising, sales and marketing literature. there is a lot on the line. You have to make the best impression possible while keeping the costs down. If you are a small company or a new startup, you have many printing ideas in your business plan with a budget that has to support it. You know your business depends on excellent marketing tools but cost plays an important part.A+

Your first step is in creating a marketing piece.

Design is very important. You have to take into account how will your flyers, brochures, catalogs and postcards stand up against your competitors. If your designs are just like or similar to other companies in your trade group, you could be missing a great opportunity to separate yourself and get noticed as a trend setter. Powerful branding is a good strategy to gain market share. Take the time and make sure your design is innovative and eyecatching.

Once you have your printed piece designed, it is time to get it printed.

Worried about costs, you start searching online for cheap printing prices. Pricing is important but value is what you should be looking for. Cheap pricing does not mean quality printing. What and how you are printing can change the course of your business. A poor quality printing job can do more damage than not having a printed piece to present to a prospective customer. Your printing job reflects on you and your business. Look for a printer that will exceed your expectations.

Consider creating printed literature that will set you apart from your competition.

You can still have a unique design look with the highest quality printing at a cheap low price. Look for a printer who can offer you special services at a reasonable cost. New ideas drive the market so it may be time to look for a new designer that can provide a fresher look. To get noticed and remembered, you may want to consider adding an attention getting effect to your color printing. The WOW FACTOR and eye candy effects can be achieved by use of spot UV coating, matte / dull coating, a combination of both, silver or gold foil or colored foil effects. Achieving these eye candy effects can be expensive and may require custom printing. But finding the right printer who can provide these services at a reasonable cost is not impossible. Your small local printer generally can’t manage these kind of jobs. Most online printers don’t do these printing techniques either. However there are a few full color commercial printers who can do this on gang runs, which will save you lots of money and still give you that custom one-of-a-kind look.

Take your time and look for that printer that can provide value, service and quality.

Sure you need to look for the best price but when excellence is available, good is not enough. If your designer and printing service can’t provide these services then it may be time to find another. Remember your printed materials reflect on you and your business. If it is exceptional, potential business will think you are exceptional as well. When excellence in printing is available, why settle for good. Be sure to visit us at

WoW Factor Effect Attracts Attention

Ten percent of the fisherman catch ninety percent of the fish even when the fishing is lousy. How do they do it? They do it by keeping bait in the water when everybody else goes home and there is less competition. The trick to being successful is doing everything you can to get noticed and they will bite.Wow1-1

Full color gang run cards, brochures, flyers and sell sheets are a cheap way to get quick results without breaking the bank. Sure, some of your competition is doing the same thing, because it works. The key is to get noticed and remembered. With all the direct marketing and mail promotions that we all get each day it can be hard to standout.

The solution is the Wow Factor, a unique look you can add to your great design and copy so customers will stop and look at yours. By adding an eye candy option to your advertising, sales and marketing literature, you can create a visual effect that will get noticed and remembered.

By taking advantage of the newest state of the art gang run printing technology on heavy 14 or 16 point card stock, you can add spot UV coating, metallic silver ink and color metallic effects to your advertising, sales and marketing printing.

These effects are very powerful in helping to get you noticed and remembered. In this very competitive economy you need to separate yourself and standout as being different and better. The use of Wow Factor effects makes the statement that your company is unique and a cut above your competition.

A short time ago these special effects were not possible or were very expensive. Many of these effects required custom printing which only large companies with large budgets could afford. Now by combining your job with similar jobs on a scheduled run (called gang run printing), the price for these added options is very affordable. When you consider the cost of not using them, you are not really saving money if your piece goes unnoticed. It’s important to consider the ROI (return on investment) and creating the most effective tool you can. It’s the value that counts, not just the price.

When all you have is lemons, make lemonade. To sell your lemonade, you need to use a Wow Factor effect such as spot UV coating, silver ink or color metallics to put a silver lining on the recession clouds ahead.