FLYER ADVERTISING THAT CATCHES CUSTOMERS’ EYES AND MINDS

In today’s down economy, many consumers are more selective and more concerned when making buying decisions about what products or services they want. Consumers are bombarded every day by numerous flyer offers so catching a potential client’s attention is vital. You can do this by having an effective as well as unique flyer advertising and marketing plan. You need to create flyers that are interesting and eye catching and that will ensure that customers will open and read your marketing piece. Standout flyers must be impressive, ones that will either make potential customers act upon them or save them for future reference. This can only be achieved by creating quality unique advertising, sales and marketing literature. The challenge is how can you do this without going over budget and spending a lot of money. Finding a commercial color printer that offers wow factors plus value as well as low price is the answer.
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There are many ways to achieve wow factors that will make your flyers standout from your competition. One way is to make sure that the paper stock you use reflects your product or service as having superior attributes above the others. The paper you have your flyer printed on creates a first impression. To create an impression of quality and superiority is by using a heavier paper stock for your flyer such as 100 Lb cover or a card stock such as 14 or 16 point. You may think these are too expensive for your budget but you are wrong. They are relatively cheap and inexpensive compared to the return you can get on your investment. And with a heavier card stock, you can add other options to your standout flyer that your competitors don’t have such as spot UV.  Spot UV coating is a great option for catching a customer’s attention. As the name suggests, a Spot UV is a coating applied to chosen areas of a printed card. This has the effect of highlighting and drawing attention to that part of the design where you have placed your spot UV.

PR_PostCards_03Appealing design and well-written content is primary but using a special effect or heavier stock on your marketing flyer can reinforce your message and get you remembered by potential customers. Isn’t that what you hope to achieve? An effective marketing flyer can only be achieved if customers are engaged. A interesting eye catching design can help make your company stand out from the clutter many customers are bombarded with. In today’s business world, it is even more important than ever before to engage your customers so they understand the unique benefits only you can offer. A standout advertising flyer, or brochure can do this. Remember sales can be won or lost by the first impression you make. Adding something different in your flyer’s look and feel can be cheap and inexpensive as well as eye catching and memorable. You can achieve this goal and still have a low budget. Strive for a flyer that will catch your potential customer’s eyes and minds. That flyer that will get your company, service or product noticed. Then design your flyer with these goals in mind and look for a printing company that can give your flyers or brochures a “WoW factor”then check us out at http://www.colorprintingpros.com.

 

CHEAP FLYERS PRINTED GET HIGH RETURNS

Millions of businesses receive high ROI using cheap flyers. Why? Flyers attract attention. Some of the things businesses do with printed color flyers include advertise new promotions, introduce new products and services, offer specials and discounts, and make announcements.
Flyer printing has been used as a powerful marketing tool since the invention of the printing press. High quality low-tech flyers find and passively convert customers when they weren’t even thinking about your products and services. Flyers activate both tactile and visual senses. They can be held in your hands and be saved so buyers can learn the benefits of your products or services. Flyers explain how the lives of the reader will be better when they buy what your offering.  Online marketing can only be read on a computer.PR_SellSheet-01
The big difference between offline and online marketing is printing color flyers are passive so they can sell products and services the buyer didn’t know they needed. Customers can be motivated with the benefits of your offer and your promotion will be kept for future viewing. When you send out a flyer your customers will not see your competitors and comparison offers.
When buyers search online, unless you’re on the first page of your target market you probably won’t be found. One thing is for sure, your competitors will be found.  I’m not saying you don’t need a presence online. What I am saying is, that they both work in different ways and have their own advantages and disadvantages.
Savvy marketing strategists use both print and online services to maximize their customer base to find new business. Printed flyers are cheap, fast and easily targeted to the buys. Online marketing is expensive with slow results and it’s very difficult to get and stay on the first page in every competitive market sector.
Color Printing Pros flyer templates are free and available in many sizes, all the folds are indicated for easy and fast layouts and designs.

Creating an Akua Foil File

With Akuafoil, you can turn a wide range of CMYK colors, into multi-colored foils. Akua Foil uses a special processed foil system that is applied under our 4 color process to create an array of foil colors. It’s simple, affordable, and makes your piece stand out from the crowd. xx Akua Foil has raised the bar for traditional color printing by increasing the possibilities for your business to stand out from your competitors. Radiance never seen before and dazzle you can afford! With Akuafoil Foil, You can produce foiled half tones, gradients and have multiple colors in foil on the same design. The design possibilities are limited only by your imagination, giving your customers an exquisite edge. With our unique colored foil, you can turn a wide range of CMYK colors, into multi-colored foils. This new unique first class printing effect is guaranteed to make your business cards and postcard promotion stand out and get noticed at a price that will give you true competitive advantage. HOW TO CREATE An AKUA FOIL FILE For an Akua Foil job, you must include a foil mask file along with your CMYK file. The mask file indicates where the foil will be placed. The file process is the same as spot UV..100% K where foil is placed, 0% where the foil is not placed.As shown below, the file on the left is the normal CMYK print file. If you want the logo to be foiled, then your Akua foil mask file should look like the file on the right. The White indicates no foil and 100% K indicates where the foil will be. xx If you would like only silver foil to print, make sure to have at least 15% K in that white area. A White Color in a CMYK file that is 100% K in your Akua foil mask will appear as plain silver foil. However, for a higher quality plain silver foil, we recommend to have at least 15% K in that white area. We print full color Akuafoil products on 16 Point card stock or 100 LB gloss book. Our foil products highlight a high/low contrast between foiled and un-foiled areas. Full color foil products are simple to create, affordable, and make your card or sheet stand out and get noticed.

FULL COLOR FOIL PRODUCTS GRABS ATTENTION

Online full color foil business cards, trading cards, postcards and stickers from Color Printing Pros deliver valuable custom options making an unforgettable powerful presentation. Your business product or service can benefit from luxury branding through the use of colored foil cards.  Being able to take this type of marketing strategy will allow you to establish even more trust with your customers. When people really trust you, they are far more likely to purchase from you. Using foil cards to create a top quality brand can give your business an edge over your competitors.

Layout 1What is AkuaFoil?

Ever wanted to combine Silver Foil and Gold Foil on same card? Now you can. Akuafoil makes it easy to make all CMYK colors into a light reflecting metallic foil.

Create a products with just gold and Silver foil or use more foil colors. Your choices are limitless with Akuafoil. This unique foil effect is guaranteed to make your sales piece stand out and get noticed. Think it is expensive. You are wrong. Akuafoil is inexpensive and makes an impressive presentation that will be remembered.

What does using A Full Color Foil do?

This extraordinary unique printing effect adds interest to an otherwise boring sales piece. Using Akuafoil gives a high/low contrast between foiled and not foiled areas. Attention is given as eyes are attracted to the striking effects of full colored foils. With this effect, you can achieve blends and halftones.

Is it Difficult to Create Akuafoil?

No, creating akuafoil cards or products are easy and simple to do. Create your artwork exactly like you want it to look using colors and blends you want. Then create a grayscale 100%K mask (just like a spot UV mask) showing what areas you wish to be foiled.

Can I only Make Cards Full Color Foiled?

You can make other products not just Business Cards and Postcards full color foiled. Now you can color foil Trading Cards, Social Cards and Greeting Cards as well as Brochures, Flyers, Posters and Stickers. Using Akuafoil creates a WoW effect that leaves a lasting impression. Stand out from your competition by creating a one of a kind sales and marketing piece. Be remembered.

FOR MORE INSTRUCTIONS ON HOW TO SET UP FULL COLOR FOIL FILES,
Go to  our
HELP CENTER Section.