Millions of businesses receive high ROI using cheap flyers. Why? Flyers attract attention. Some of the things businesses do with printed color flyers include advertise new promotions, introduce new products and services, offer specials and discounts, and make announcements.
Flyer printing has been used as a powerful marketing tool since the invention of the printing press. High quality low-tech flyers find and passively convert customers when they weren’t even thinking about your products and services. Flyers activate both tactile and visual senses. They can be held in your hands and be saved so buyers can learn the benefits of your products or services. Flyers explain how the lives of the reader will be better when they buy what your offering. Online marketing can only be read on a computer.
The big difference between offline and online marketing is printing color flyers are passive so they can sell products and services the buyer didn’t know they needed. Customers can be motivated with the benefits of your offer and your promotion will be kept for future viewing. When you send out a flyer your customers will not see your competitors and comparison offers.
When buyers search online, unless you’re on the first page of your target market you probably won’t be found. One thing is for sure, your competitors will be found. I’m not saying you don’t need a presence online. What I am saying is, that they both work in different ways and have their own advantages and disadvantages.
Savvy marketing strategists use both print and online services to maximize their customer base to find new business. Printed flyers are cheap, fast and easily targeted to the buys. Online marketing is expensive with slow results and it’s very difficult to get and stay on the first page in every competitive market sector.
Color Printing Pros flyer templates are free and available in many sizes, all the folds are indicated for easy and fast layouts and designs.