BOOKMARK MARKETING STRATEGIES – The Power of Bookmarks

Want more business? Need a very cheap promotion that really works?  A custom printed bookmark is an affordable strategy that produces very high ROI . Here’s why, Everybody appreciates a free gift that’s useful.  Printing and distributing bookmarks is a savvy way to gain market share. If you could reach everybody in your market area that reads books, do you think your sales would grow quickly?
Custom bookmarks with your message are frequently seen multiple times a day, a week and a month. Every book reader moves bookmarks from page to page. Each time they see your bookmark, your brand is strengthened and reinforced passively without sales stress.
The best part of bookmark marketing is you can print 10,000 extra heavy 16 pt. 2 X 8 with full color bookmarks on both sides with your choice of free high gloss UV or matte coating for less than $ 250.  That’s .025 cents each. You can make your own bookmark, hire a professional print designer or  have Color Printing Pros design it for you.
Many sizes and finishes are available. Choose from 2 top quality card stocks. Heavy 14 pt. is available as well as extra heavy 16 pt.  Both weights come with your choice of free UV or matte coating that protects the card from fingerprints, scuffing or scratching. Want to add something to catch attention, optional spot UV coating is available.
Our custom bookmarks come in 7 different sizes- 1.5 X 7, 2 X 8, 3 X 4, 3.66 X 4.25, 8.5 X 2.75, 8.5 X 3 and 8.5 X 3.66. Pick the size that best fits you need.
About The Designcustom bookmark
When designing your bookmark, you need to consider your bookmark as  being an asset to your customer.  To create a value bookmark, you must have an eye-catching photo, illustration or graphics.  If your company has its own colors scheme, use it. You may want to use an inspirational message to give the bookmark value. A poem, proverb, famous saying or funny cartoon gives it value.  You can use a small logo and /or your business name stating
“Compliments of  (insert your business name here)”
The back of the bookmark is the selling place. To give your bookmark more value, offer a coupon, discount or other deal. Your logo is important for branding. Don’t forget your name, address, phone number and website URL. QR codes are handy to add on your bookmark so customers can find you easily. It can be scanned to add to smart phones or to take customers directly to your website. Be sure to put a strong call to action on any marketing promotion.
Personal custom printed bookmarks starts a friendly relationship between you and your customers that your competitors won’t have.  Bookmarks can be a powerful promotion for organizations, charities, medical practices, retail stores, free promotional gifts, coupons, high traffic area handouts and more.

CHEAP FLYERS PRINTED GET HIGH RETURNS

Millions of businesses receive high ROI using cheap flyers. Why? Flyers attract attention. Some of the things businesses do with printed color flyers include advertise new promotions, introduce new products and services, offer specials and discounts, and make announcements.
Flyer printing has been used as a powerful marketing tool since the invention of the printing press. High quality low-tech flyers find and passively convert customers when they weren’t even thinking about your products and services. Flyers activate both tactile and visual senses. They can be held in your hands and be saved so buyers can learn the benefits of your products or services. Flyers explain how the lives of the reader will be better when they buy what your offering.  Online marketing can only be read on a computer.PR_SellSheet-01
The big difference between offline and online marketing is printing color flyers are passive so they can sell products and services the buyer didn’t know they needed. Customers can be motivated with the benefits of your offer and your promotion will be kept for future viewing. When you send out a flyer your customers will not see your competitors and comparison offers.
When buyers search online, unless you’re on the first page of your target market you probably won’t be found. One thing is for sure, your competitors will be found.  I’m not saying you don’t need a presence online. What I am saying is, that they both work in different ways and have their own advantages and disadvantages.
Savvy marketing strategists use both print and online services to maximize their customer base to find new business. Printed flyers are cheap, fast and easily targeted to the buys. Online marketing is expensive with slow results and it’s very difficult to get and stay on the first page in every competitive market sector.
Color Printing Pros flyer templates are free and available in many sizes, all the folds are indicated for easy and fast layouts and designs.

WHY GOOD BUSINESS CARDS MATTER

Why Does A Good Business Card Still Matters in the Digital Age

The business card has been an important part of making and maintaining contact with potential clients and partners for years and a good card is still as crucial today as it has always been. Ensuring you have a good quality card, usually through the use of custom business cards printing services, allows you to make an impression on the people you meet. Even in an era where email and the internet provides your potential customers with all of the information they need to know, a business card can still work wonders for your company for the following reasons.

Tradition

For as long as companies have been doing business with each other, they have made use of custom business cards printing to ensure they have an impressive card to hand out to others. It has become something of a tradition in the business world and it is still very much expected by clients when you first meet them. Failure to live up to this expectation can leave a bad impression with those you meet, as the card provides them with all of the information that they need to contact you, without having to search it out for themselves online.

Showcasing the Business

Creativity goes a long way towards impressing your clients, which is where custom business cards printing can really work in your favor. You are aiming to make the biggest impression on your client as you possibly can, so having an eye-catching business card that they find interesting is an important step. This ensures that your business stays in the mind of anybody who happens to see the card. After all, it’s only a small step from remembering an interesting business card to remembering the person that gave it to you. Take advantage of this by offering a card that best represents everything that is interesting about your brand.

Not Everybody is Digital

This is something that smaller businesses in particular may come across at some point. Older clients may not be completely in tune with the digital age and many still appreciate having physical reminders of the companies that they do business with. Your aim as a business should be to cater towards as many people as possible, so ensure that you take advantage of custom business cards printing so that you have a little something for everyone.

They Are Portable

You never know where you might end up meeting a potential client. You could be stuck in an airport or waiting in a queue and suddenly find yourself in a conversation with somebody who may be able to make use of your services. As such, you should always ensure that you are completely prepared for such situations. It is hardly practical to carry around literature and other branding materials with you, and it is likely that a potential client would quickly forget any website details that you tell them. Having a business card available provides the potential client with a physical reminder of the conversation as well as the details they need to move things forward.

You need to ensure that you are readily equipped to promote your company at all times. Having a set of customized business cards at hand ensures that you will always be able to provide potential clients with essential information, in addition to allowing you to appeal to all segments of the market.

 

Mommy Cards – the Latest Fad in Motherhood

Mommy Cards are the latest fad in motherhood. They are similar to business cards giving quick information about you and your child. They are an impressive way to pass important contact information to others.

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They are great for handing out at a playground, school or any other place where you might want to keep in touch with other moms and their kids. Mommy cards are a quick and easy way to hand out information so playgroups, get-togethers and other events can be planned.

What you put on your card is up to you. You can list your name, phone numbers, email addresses, social networking user name (ie Facebook), and even the names and ages of your children. Mommy cards are great for busy moms to pass along their information without having to jot it down on a piece of paper that is often lost. Besides the usual contact information, you can also include fun stuff like little facts about your kids (favorite toy or animal) or fun little facts about you (what your favorite pastime is). You can even print a picture of yourself and/or your kids on your card. Be creative and customize your personal mommy cards to express something about you that’s not easily forgotten.

They may be called Mommy Cards, but they can be for dads too. The important thing is that they share contact information as well as allergy and/ or emergency phone numbers. These cards can help you keep and build new relationships and stay in touch with other parents and friends. Don’t forget, they’re great to give to the baby-sitter so that you can be contacted quickly if there’s a need.

Mommy cards are so convenient you won’t know how you got along without them. You no longer have to stop fumbling through your purse or diaper bag for pen and paper. Personalized custom cards are a very popular way to supply information you want to share and they are a perfect way to start friendships socializing with other parents. Ordering these cards online is cheap and easy. You’ll Impress others and make your life a little easier.

New Trends In Custom Business Card Printing

It wasn’t so long ago that custom business card printing meant full color business cards. Now they’re so common they don’t even raise an eyebrow. Fortunately printing technology has moved on and you can choose a business card that is so unique, they will be not be forgotten.

Silk laminated business cards are elegantly smooth to the touch. The lamination makes them waterproof and tear resistant so they are very versatile with lots of different eye candy finishing options so your card stands out from your competition. Silk cards are printed on an impressive heavy 16Pt. card stock. They are available with spot UV coating, raised Spot UV as well as foil options. A cold foil process is used that prints the foil on the card so you don’t need expensive custom dies and hot foil stamping.

One of the newest trends in custom business card printing is Premium Silk Cards. These 32 Pt. silk cards are two layers thick that are die cut on top or bottom to create a 3D effect that is totally unique and new. They are highly customizable and spot UV, foil, embossed, perforated, variable data and many other options can be added. silkex2 silkex

When was the last time you were excited to hand out your business card just to see the reaction? Your goal is to show your prospective customer that you are different, innovative and a unique thinker. Raised Spot UV cards are a spot UV you can feel. It’s raised to give your card an added sense to the touch and it’s visually aesthetic.

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Need a card for marketing and promotions that will stand up to use. 30 mil plastic cards are a thicker plastic than standard 20 pt. plastics. These cards are a great promotional item that can be used in a lot of different ways. The thickness is impressive the same as a credit card so they feel important. There are many functional ways to use this type of card from marketing purposes to identification. If a strong water and tear proof card is what you are looking for then these plastic cards are the answer. These cards have a bold and vibrant look and are very durable. They can be used for business cards, discount cards, loyalty cards, gift cards, hotel key cards, fundraising cards, membership cards, ID cards, luggage tags to name just a few. They are available in a silk finish or gloss UV finish. The Silk finish is more scratch resistant than gloss. These cards are made with PVC white plastic and come with round corners. They are very affordable and come with many customizable options such as silk lamination, foil, spot UV (on silk), barcoding, variable data, signature panel, scratch off with PIN numbering, hold / lanyard punch, magnetic strip (encoded or blank), embossed sequential numbering and custom die cut.

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You may ask why custom business cards are so important. The reason is that your business cards create the first impression a potential buyer gets about you and your business. Since you only get one chance to make a first great impression, you need to do something unexpected to capture attention. Custom business cards such as silk laminated cards, raised spot UV cards, premium silk cards and 30 mil plastic cards do that. Being remembered when potential customers need your services is the most important goal of giving out business cards. These new trends offer that.