Booklets are Important Marketing Tools

Booklets and Catalogs are an integral part of most marketing plans. Companies have used Booklets (sometimes known as multi page brochures or catalogs) since the invention of the printing press. No other advertising, sales or marketing medium is as widely used as catalogs. The reason is simple, they work. The newest printing technologies have made booklet printing the cheapest it’s ever been. Color Printing Pros online printing service is a leading company offering affordable booklet printing at wholesale prices. By taking advantage of new eco-friendly coatings and finishes you can create a custom booklet or catalog that separates you from your competition and states you are concerned about the environment.  Unique catalogs can be created using Wow Effects. These multi page booklets can make your company stand out from your competition. Small and medium sized companies can now afford to level the playing field. They can use the same effects techniques at cheap prices. Now is the best time to print your company’s full color catalog.

Every great booklet has a clear, focused message. It should be designed in a visually compelling way. Your booklet should be to target to a specific audience. The unique benefit of the product or service should be quickly and easily understandable. It’s best when it tells a simple well written story on how it will make the receiver’s life better.  Use bullets to emphasis features and important points. Don’t get caught up in talking about yourself and the super product you have. Most customers only care about the end  result, not how you got there.

Color Printing Pros can add WOW Factor printing effects to your booklets so you can be sure to be seen and remembered. Contact us and see the possibilities.

What is a Perfect Bound Book?

Perfect Binding gives your booklets a more finished, refined look. With this binding method, the pages and cover are glued together at the spine with a strong, yet flexible, thermal glue. A 10pt C1S cover (no coating) is bound with 80lb book (no coating) on the inside. The cover will be printed as 4:0 with the inside cover being blank and the inside of the booklet will be printed as 4:4. Perfect Bound Books are perfect for catalogs, manuals, presentations and proposals. Perfect bound printing provides cost-effective solutions for event promotion, user manuals, program booklets and retail sales pieces.

What is Perfect Bound Booklet Printing?

Method of bookbinding where a flexible adhesive attaches a paper cover to the spine of the assembled signatures is called perfect binding. Perfect binding puts all the pages or signatures together, roughens and flattens the edge, then a flexible adhesive attaches the paper cover to the spine. Paperback novels are one example of perfect binding. Booklets, telephone directories, and some magazines use perfect binding methods. Compared to other binding methods, perfect binding is quite durable and has a low to medium cost. It can be used with publications that are several inches thick. The Perfect Bound Books we print and produce come in two sizes, the most popular being 8.5×11 inch or the half-size 5.5×8.5 booklets and catalogs which are also a popular design.

Perfect Binding Catalogs vs. Saddle Stitching Booklets

Perfect Binding goes by many names depending on the specific process involved, but generically, perfect binding is similar to book binding whereby the folded signatures of a booklet are collated and the excess paper on the binding edge is ground off and glued, or sewn, into a cover forming a spine.

Saddle-stitching does not have a spine. The printed catalog signatures are folded and stitched (stapled) at the binding edge before trimming. Saddle-stitch binding has a page limit, so your choice does depend on your project.

Perfect Binding is a widely used soft cover book binding method. With this binding method, the pages and cover are glued together at the spine with a strong yet flexible thermal glue. The other three sides of the book are then trimmed as needed to give them clean “perfect” edges.

Unlike our regular Multi-Page Booklets, the page count specified in the product name does not include the cover. E.g. “8.5 x 11, 52-Pages” will require you to upload 52 inside pages + a cover file (which is always 4:0). Templates are available for the covers of the Perfect Bound Booklets and relate to the number of inside pages. The normal 8.5×11 and 8.5×5.5 flat, Flyer templates can be used for all the inside pages. Templates are available for both the cover and inside pages of the perfect bound books. Go to product in order to download these templates.