Many businesses in harsh outdoor and indoor environments have a need for printing on waterproof, tear resistant paper. The solution is EndurAce paper.
EndurAce is a 10pt. smooth bright paper which prints brilliant colors that are durable, tear and crumple resistant and don’t fade in the sun. EndurACE is a truly unique product consisting of special materials that make it water proof, resilient, and give it a durability that will last for many years. EndurACE gives your customers the ability to get maximum exposure out of each card.  EndurACE  has the feel and body of our 100 lb paper stock.
Restaurants need a high performance paper for menus and table mats. EndurAce is less expensive compared to heavy laminated menus. It wipes water and grease off easily for reuse.
The menus can be used as a promotional free give-away, customers will keep them so your brand is in front of their eyes and minds.They can be used for business cards, flyers, postcards and door hangers. Some of their popular leisure and sport uses are for marinas, boating, divers, fisherman, golf cards and hikers maps.
waterproof paper stock

waterproof paper stoc

Trades that use EndurAce high performance paper for printing are: builders, contractors, architects, garden maintenance, construction and companies in the sports industry to name just a few.
Their ability to preform well in extreme conditions, low need for replacement and affordable cost make this an ideal choice for any business needing high performance paper.

To find out more about EndurAce, go to: Help Center/ Waterproof


Despite the old saying “don’t judge a book by its cover,” the fact is that business card will create the first impression that you make. Research has shown that people make a judgment about others in just a few seconds of meeting them. This isn’t much time, so you need to make the most of the small attention window you have.As a business owner, your appearance and business card plays a major role in the first impression you make. When you smile at someone, shake their hand, and then hand them your business card, the judgment they make about you is going to be affected by the business card you hand them. If the business card you put in their hand has a great look and feel, you’re going to make a positive first impression. PR_Silk-02

However, if your card feels cheap and looks tacky, you’re probably not going to be viewed as a professional.So, the big question is how do you avoid looking like your not ready for prime time, and instead impress the person you meet and cause their interest in your business to be piqued? You need a business card that is well thought-out, designed with a powerful visual. A black and white business card isn’t going to grab anyone’s attention, a full color business card will. With a full color business card, you can convey your strength to every person who looks at your card. A strong visual will get you card noticed and remembered.You only have a little space to send a big message so it’s important to put thought into what you want your card to say. The best business cards are able to say what’s important without cramming too much in one space. Your logo and essentials should be easily read on the front and you can use the back for a call to action or other important information. Keep it meaningful, short and to the point.

Because people touch business cards in addition to seeing them, it’s important that they are printed on high quality stock and have unique distinguished visual effect. Depending on your business, good stock choices for business cards are heavy 14 or extra heavy 16 point card, 20 point plastic, 16 point silk laminated or Endurace waterproof card stock. All of these stocks are durable and feel great when they are held. When it comes to finishes, one choice that will set you apart is spot UV coating. This is like a standard gloss UV coating finish, except that instead of covering your entire card, it works as a WOW FACTOR effect by highlighting the area of your business card that you want to standout. Other eye candy WOW FACTOR effects such as lenticular cards, colored foils, gold,silver or copper foil on silk laminated cards or 20 Pt plastic card available in clear, frosted or white.

While you may agree that this type of business card sounds great, you may be concerned that it’s going to cost a fortune. In reality, this isn’t the case. When you order business cards online from one the the few online printing company’s that offer these custom services for gang run prices you can cheaply get full color business cards that are printed on quality stock and feature a special custom finish.

By  putting real thought into its design, you will be able to create a great business card that ensures the people you hand it to will always remember who  you are.

Creating an Akua Foil File

With Akuafoil, you can turn a wide range of CMYK colors, into multi-colored foils. Akua Foil uses a special processed foil system that is applied under our 4 color process to create an array of foil colors. It’s simple, affordable, and makes your piece stand out from the crowd. xx Akua Foil has raised the bar for traditional color printing by increasing the possibilities for your business to stand out from your competitors. Radiance never seen before and dazzle you can afford! With Akuafoil Foil, You can produce foiled half tones, gradients and have multiple colors in foil on the same design. The design possibilities are limited only by your imagination, giving your customers an exquisite edge. With our unique colored foil, you can turn a wide range of CMYK colors, into multi-colored foils. This new unique first class printing effect is guaranteed to make your business cards and postcard promotion stand out and get noticed at a price that will give you true competitive advantage. HOW TO CREATE An AKUA FOIL FILE For an Akua Foil job, you must include a foil mask file along with your CMYK file. The mask file indicates where the foil will be placed. The file process is the same as spot UV..100% K where foil is placed, 0% where the foil is not placed.As shown below, the file on the left is the normal CMYK print file. If you want the logo to be foiled, then your Akua foil mask file should look like the file on the right. The White indicates no foil and 100% K indicates where the foil will be. xx If you would like only silver foil to print, make sure to have at least 15% K in that white area. A White Color in a CMYK file that is 100% K in your Akua foil mask will appear as plain silver foil. However, for a higher quality plain silver foil, we recommend to have at least 15% K in that white area. We print full color Akuafoil products on 16 Point card stock or 100 LB gloss book. Our foil products highlight a high/low contrast between foiled and un-foiled areas. Full color foil products are simple to create, affordable, and make your card or sheet stand out and get noticed.

Sales and Marketing Tools For Your Business – Finding The Right Ones

Tools are required for every business. Carpenters use hammers and saws. Doctors use diagnostic equipment. I don’t need to tell you what dentists use. The point is if you have a product or service, you need advertising, sales and marketing tools. These can be in whatever media you wish such as your website, your business card, flyers, brochures, postcards, catalogs and posters. They all work in different ways producing different results to a common end which is greater success.
If you are going to have a successful business, you need to have the right tools to build it. The tools you use are intended to make you money and the better the tools, the more money you will make. I recently bought a leather punch in a hardware store. There were 3 different sets with 3 different prices points. I only had a few holes to punch and the low price caught my eye. My thinking was why pay a higher price for it when it would probably only be used once. I went home thinking I solved the problem and saved some money. About halfway through the job the whole thing just came apart. I had to go back to the store and try to get my money back, lost the day I wanted to do the project and paid more in time, money and gas than I needed to. If I had approached the problem correctly from the start, this would not be the case. Lesson learned!! The interesting thing is two weeks later I had a need for a leather punch again and it work great on got the job done.
Everybody in business needs business cards. If you google cheap business cards, there are over 2 million choices. Most of us never get passed the first or second page. We look and compare a few sites and make a blind choice based only on intuition. There are some very good companies out there. Will you be lucky enough to pick the best one? Remember top position does not guarantee top quality or service. Did you pick the lowest price or the best value?
It’s always better to find the best value. Ask yourself- what am I getting for my money? What’s included in the price? If you think all printing and printers are the same, you are making a very big mistake. How do I know this? The answer is simple. I have learned from the experience I told you about as well as others that it is not price but quality that counts. That does not mean you have to pick the most expensive one either. The best value always includes price, quality and service. It’s generally fair to say “you get what you pay for”.
There are some very good indicators as to how to find the right printer – one who offers quality and service for the lowest price. First, give them a call or email them a question. What kind of response did you get? Was it in a reasonable amount of time? Was the person knowledge and friendly? Did they make you feel comfortable? Ask them what kind of equipment they will print your job on. Is it a 4, 5, or 6 color press? Older press can’t print as fine a line screen, therefore, less detail, than newer presses using state of the art printing technology. One way to tell if it is a newer full color press is to ask if it has coating towers that can apply earth friendly aqueous coating. Older press use solvent based varnish and these older 4 color presses cannot apply aqueous coating. Another factor is that most printers with older equipment don’t offer coatings.
Many printers are offering fast turnaround times because they are using smaller presses. It may be a good idea to ask your printer what size press your job will be printed on. For most 8.5 X 11 sheets and larger, you get better, smoother ink coverage on larger 20 X 26 or 38 X 40 inch sheet feed presses. The reason is the bigger the rollers on the press, the smoother the ink coverage. If you have large areas of heavy ink coverage, smaller older presses tend to streak.
Another thing to look for in a printing company is one that will check your files. It’s important for businesses to establish good communications with their printer. You want a company that will review your files and advise you of any problems that may occur. You want a company with a person on the other end that can answer questions and offer suggestions to help you create the best sales and marketing tools you can.
All these tools are important in helping you make the right choices and allowing you to achieve your final goal, success. Whether it is making holes in leather or producing sales and marketing tools that you can be proud of you must make sure you are getting value, not just the cheapest price. It would be best to add up all the reasons to choose provider over another by making sure you weighing in what you get for the price. Are there extra costs that are hidden in the order form that you don’t see up front or are they included in your price? Do they charge for overs? By asking questions and doing good due diligence, you are making sure the quality, service and value are the best you can find.
For free samples and more information, click here.

Holiday Greetings With Foil Wakes up the Senses

The holiday season is just around the corner. Personal custom printed foil greeting cards or postcards in full color are the latest trend for saying happy holiday to your personal and business friends. Holiday Greetings using cards or postcards are an affordable way to send the message that everyone loves receiving. Creating a full color AkuaFoil card is easy and they are so captivating they will always be remembered and so will you and/or your business.

The big greeting card companies have been printing foil on their cards for years and selling them at premium prices. Now you can print your own personal card with your colorful foiled image and messages for a lot less money. Whether it is a inexpensive foil postcard wishing everyone holiday cheer and a merry new year or a intricate foil greeting card that wakes up the senses, sending holiday messages are always greeted with joy. Even businesses know the value of thanking customers for their loyalty at this season and wishing them a happy and prosperous new year. Whether personal or business creating a card with colored foil will make your card stand out from the rest.

Creating a Akuafoil cards is easy. Choose the images you want in colored foil. With Full Color Foil, you can turn a wide range of CMYK colors, into multi-colored foils. The advantage to this process is that you can produce foiled half tones, gradients and have multiple colors in foil on the same design. The design possibilities are limited only by your imagination.


For any Full Color Foil job (Akuafoil), you must include a foil mask file along with your CMYK file. The mask file indicates where the foil will be placed. The file process is the same as spot UV..100% K where foil is placed, 0% where the foil is not placed. If you want something to be foiled, then your mask file should show that. White indicates no foil and 100% K indicates where the foil will be.

Foil Wakes up the Senses

Foil Wakes up the Senses