Why Does A Good Business Card Still Matters in the Digital Age

The business card has been an important part of making and maintaining contact with potential clients and partners for years and a good card is still as crucial today as it has always been. Ensuring you have a good quality card, usually through the use of custom business cards printing services, allows you to make an impression on the people you meet. Even in an era where email and the internet provides your potential customers with all of the information they need to know, a business card can still work wonders for your company for the following reasons.


For as long as companies have been doing business with each other, they have made use of custom business cards printing to ensure they have an impressive card to hand out to others. It has become something of a tradition in the business world and it is still very much expected by clients when you first meet them. Failure to live up to this expectation can leave a bad impression with those you meet, as the card provides them with all of the information that they need to contact you, without having to search it out for themselves online.

Showcasing the Business

Creativity goes a long way towards impressing your clients, which is where custom business cards printing can really work in your favor. You are aiming to make the biggest impression on your client as you possibly can, so having an eye-catching business card that they find interesting is an important step. This ensures that your business stays in the mind of anybody who happens to see the card. After all, it’s only a small step from remembering an interesting business card to remembering the person that gave it to you. Take advantage of this by offering a card that best represents everything that is interesting about your brand.

Not Everybody is Digital

This is something that smaller businesses in particular may come across at some point. Older clients may not be completely in tune with the digital age and many still appreciate having physical reminders of the companies that they do business with. Your aim as a business should be to cater towards as many people as possible, so ensure that you take advantage of custom business cards printing so that you have a little something for everyone.

They Are Portable

You never know where you might end up meeting a potential client. You could be stuck in an airport or waiting in a queue and suddenly find yourself in a conversation with somebody who may be able to make use of your services. As such, you should always ensure that you are completely prepared for such situations. It is hardly practical to carry around literature and other branding materials with you, and it is likely that a potential client would quickly forget any website details that you tell them. Having a business card available provides the potential client with a physical reminder of the conversation as well as the details they need to move things forward.

You need to ensure that you are readily equipped to promote your company at all times. Having a set of customized business cards at hand ensures that you will always be able to provide potential clients with essential information, in addition to allowing you to appeal to all segments of the market.


New Trends In Custom Business Card Printing

It wasn’t so long ago that custom business card printing meant full color business cards. Now they’re so common they don’t even raise an eyebrow. Fortunately printing technology has moved on and you can choose a business card that is so unique, they will be not be forgotten.

Silk laminated business cards are elegantly smooth to the touch. The lamination makes them waterproof and tear resistant so they are very versatile with lots of different eye candy finishing options so your card stands out from your competition. Silk cards are printed on an impressive heavy 16Pt. card stock. They are available with spot UV coating, raised Spot UV as well as foil options. A cold foil process is used that prints the foil on the card so you don’t need expensive custom dies and hot foil stamping.

One of the newest trends in custom business card printing is Premium Silk Cards. These 32 Pt. silk cards are two layers thick that are die cut on top or bottom to create a 3D effect that is totally unique and new. They are highly customizable and spot UV, foil, embossed, perforated, variable data and many other options can be added. silkex2 silkex

When was the last time you were excited to hand out your business card just to see the reaction? Your goal is to show your prospective customer that you are different, innovative and a unique thinker. Raised Spot UV cards are a spot UV you can feel. It’s raised to give your card an added sense to the touch and it’s visually aesthetic.

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Need a card for marketing and promotions that will stand up to use. 30 mil plastic cards are a thicker plastic than standard 20 pt. plastics. These cards are a great promotional item that can be used in a lot of different ways. The thickness is impressive the same as a credit card so they feel important. There are many functional ways to use this type of card from marketing purposes to identification. If a strong water and tear proof card is what you are looking for then these plastic cards are the answer. These cards have a bold and vibrant look and are very durable. They can be used for business cards, discount cards, loyalty cards, gift cards, hotel key cards, fundraising cards, membership cards, ID cards, luggage tags to name just a few. They are available in a silk finish or gloss UV finish. The Silk finish is more scratch resistant than gloss. These cards are made with PVC white plastic and come with round corners. They are very affordable and come with many customizable options such as silk lamination, foil, spot UV (on silk), barcoding, variable data, signature panel, scratch off with PIN numbering, hold / lanyard punch, magnetic strip (encoded or blank), embossed sequential numbering and custom die cut.

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You may ask why custom business cards are so important. The reason is that your business cards create the first impression a potential buyer gets about you and your business. Since you only get one chance to make a first great impression, you need to do something unexpected to capture attention. Custom business cards such as silk laminated cards, raised spot UV cards, premium silk cards and 30 mil plastic cards do that. Being remembered when potential customers need your services is the most important goal of giving out business cards. These new trends offer that.


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