BOOKMARK MARKETING STRATEGIES – The Power of Bookmarks

Want more business? Need a very cheap promotion that really works?  A custom printed bookmark is an affordable strategy that produces very high ROI . Here’s why, Everybody appreciates a free gift that’s useful.  Printing and distributing bookmarks is a savvy way to gain market share. If you could reach everybody in your market area that reads books, do you think your sales would grow quickly?
Custom bookmarks with your message are frequently seen multiple times a day, a week and a month. Every book reader moves bookmarks from page to page. Each time they see your bookmark, your brand is strengthened and reinforced passively without sales stress.
The best part of bookmark marketing is you can print 10,000 extra heavy 16 pt. 2 X 8 with full color bookmarks on both sides with your choice of free high gloss UV or matte coating for less than $ 250.  That’s .025 cents each. You can make your own bookmark, hire a professional print designer or  have Color Printing Pros design it for you.
Many sizes and finishes are available. Choose from 2 top quality card stocks. Heavy 14 pt. is available as well as extra heavy 16 pt.  Both weights come with your choice of free UV or matte coating that protects the card from fingerprints, scuffing or scratching. Want to add something to catch attention, optional spot UV coating is available.
Our custom bookmarks come in 7 different sizes- 1.5 X 7, 2 X 8, 3 X 4, 3.66 X 4.25, 8.5 X 2.75, 8.5 X 3 and 8.5 X 3.66. Pick the size that best fits you need.
About The Designcustom bookmark
When designing your bookmark, you need to consider your bookmark as  being an asset to your customer.  To create a value bookmark, you must have an eye-catching photo, illustration or graphics.  If your company has its own colors scheme, use it. You may want to use an inspirational message to give the bookmark value. A poem, proverb, famous saying or funny cartoon gives it value.  You can use a small logo and /or your business name stating
“Compliments of  (insert your business name here)”
The back of the bookmark is the selling place. To give your bookmark more value, offer a coupon, discount or other deal. Your logo is important for branding. Don’t forget your name, address, phone number and website URL. QR codes are handy to add on your bookmark so customers can find you easily. It can be scanned to add to smart phones or to take customers directly to your website. Be sure to put a strong call to action on any marketing promotion.
Personal custom printed bookmarks starts a friendly relationship between you and your customers that your competitors won’t have.  Bookmarks can be a powerful promotion for organizations, charities, medical practices, retail stores, free promotional gifts, coupons, high traffic area handouts and more.

BOOKMARKS – A GREAT WAY TO MARKET YOUR BUSINESS

Despite what techies may think, people still love reading paperback and hardcover books.  If you need proof, just walk into any bookstore or library, and you will find plenty of people looking for or enjoying a paperback or hardcover book.

Since people still read paperback and hardcover books, they still need a way to keep track of how far they have read in a book.  And although it’s by no means new or cutting-edge, a bookmark is still the most effective way to accomplish this task. 

When someone is reading a book, they are going to see their bookmark on a regular basis.  Each time they open and close their book, they will see the bookmark that they are using.  This regular exposure makes a bookmark a valuable marketing opportunity. 4adcda058735ebookmark

Not only is a bookmark a valuable marketing opportunity, but it is also a cheap one.  While marketing with bookmarks can deliver a lot of value for your business, it doesn’t cost much to print them.  Therefore, even if your marketing budget is fairly tight, you can still take advantage of this opportunity.  In addition to being cheap, when you order from an online bookmark printing service, you will be able to choose the stock your bookmark is printed on, as well as its finish.  Best of all, placing an online bookmark printing order is easy, and you can rest assured that the bookmarks you receive will be very high quality.

 So, what’s the best way to market your business with bookmarks?  Well, there are actually several effective ways that you can use bookmarks to market your business.  The first method for marketing with bookmarks is to use them as a giveaway.  You can give them to customers who visit your business, as well as potential customers you meet in person or target through a mailing.  To obtain the best results from this method, you will want to put an offer on your bookmark that will motivate people to come back to your business, or visit it for the first time.  Depending on your business, what you offer can be anything from a special discount to giving them something for free when they make a purchase from you. 

Another way to successfully market your business with bookmarks is to use them to spread awareness about your brand.  Because people will look at your bookmark on a regular basis, it can help you establish a strong brand identity.  For this method to work well, you will want to not only create a bookmark that conveys your brand, but also one that people really like, which will ensure that they continue to use it.  A great way to do this is by incorporating a WOW Factor into your bookmark’s design. Using a Spot UV effect can add both a textural and visual experience unlike ordinary bookmarks. The idea behind a full color printed bookmark as a marketing tool is to attract positive attention and create interest in your message. Spot UV coating is an affordable technique that separates your promotion from your competition.

 

8 Cheap Branding Promotions

Branding

8 Cheap Promotions That Strengthen Branding

Branding is the foundation every successful business is built on. No matter how big or small a business its unique brand is what customers need to remember. All advertising, marketing and sales are dependent on the strength of the brand. Branding is what separates a company from its competition.

One of the best marketing strategies is printing cheap promotions that attract attention. Everybody loves “free”. Here are some ideas for cheap free give-away promotions that are fun, useful and keep your brand in front of customer’s eyes.

Bookmarks are a very popular promotion. Since so many people read books, custom printed bookmarks are a great way to reinforce your brand to adults, teens and children. Put product photos or cute photo or illustration and non-selling inspirational or humorous message on one side. On other side, add a strong call to action along with your logo, business name, address, phone number and web site. Your bookmarks free gift will be used for a long time and every time the book is opened, your brand and contact information will be seen.

Calendars are always a welcome free gift everyone can use and appreciate. They can be handed out or mailed to your targeted audience. The best thing is they are a full year’s promotion for a very low cost. It’s a good idea to distribute calendars around Thanksgiving so there is no rush to receive them before the holiday rush.

Magnets attract attention. They can promote a business for years. They are available in many sizes from 3.5 X 2 business card to 8.5 X 5.5. They can be printed with a team schedule or any other important emergency information like police, fire department, hospital or contacts and your ad can be placed on top or bottom of the magnet. 1,000 business card size printable magnets cost less the $ .17 each from some online wholesale print services.

Membership Cards are a fabulous restaurant and local store promotion. They are same size as credit cards so they make customers feel like VIPs. They can be offered as a freebee or as a valuable discount when a predetermined number of visits or total amount is spent. They can keep customers coming back to build and collect their rewards. To make membership cards more valuable, offer VIP specials on occasions like birthdays and holidays. If you let VIP’s bring guests, your member list will grow and so will your business. Membership cards are usually printed on 20 Pt. white plastic that can be printed on both sides. Frosted and clear plastic cards can only be printed on one side. White is the most popular choice for VIP membership cards. You can find them online.

Notepads are used by many local businesses including relators, doctors, dentists, attorneys and lots of other professionals and businesses that want to keep their name close to your eyes. Cheap notepads are available in 25 and 50 sheet glued chipboard backs. The standard popular sizes including 4.25 X 5, 4 X 6, 5.5 X 3.5, 8.5 X 5.5 and 8 X 11. They are usually printed on premium 70lb. white smooth offset paper that can be tinted to any CYMK color you choose. Buy them from a cheap online color printing service.

Stickers can be a collectable marketing promotion. Since customers want discounts let them earn and redeem them for points. Place a value on each sticker and when a given quantity is redeemed, an appropriate discount or item is given to them. The more stickers, the bigger the discount or the more expensive the gift. For a collectable promotion, the best size is 2.5 X 2.5 so a lot of stickers can be placed on a folded wallet size card with your company name printed on it. Stickers are available in many sizes and shapes and can also be used as labels. They are printed on 70 lb. crack-N-peel sheets or rolls. 5,000 roll stickers shouldn’t cost more than about $ .05 each from an online printer that prints stickers and labels.

T-Shirts printed with your businesses logo and a powerful eye candy graphic in full color. They are walking billboards that advertise a business. They can be sold or regular customers can earn them with points as a gift that builds customer loyalty. T-Shirts are affordable and the ROI can be very high when you consider the amount of coverage and the length of time they last. The cost depends on quantity of the order and the brand you choose. They can be ordered in mixed sizes so they fit everybody.

Trading Cards are a novel approach to marketing. The standard size for a trading card is 2.5 X 3.5 and they are printed in full color on both sides. One way to use them is: Make new custom trading cards every month and give them to your customers, it may drive them back at least once a month for another trading card. Once they collect 12 months of cards they have a full set and they are given a discount, free gift or reward. If the customer is a regular. As I said in the first paragraph, “Everyone loves getting something for free.” Any one of these eight marketing promotions will create higher brand awareness and a good ROI in a fun and affordable way. Building a loyal customer is the foundation of a successful brand every business is built on.