FLYER ADVERTISING THAT CATCHES CUSTOMERS’ EYES AND MINDS

In today’s down economy, many consumers are more selective and more concerned when making buying decisions about what products or services they want. Consumers are bombarded every day by numerous flyer offers so catching a potential client’s attention is vital. You can do this by having an effective as well as unique flyer advertising and marketing plan. You need to create flyers that are interesting and eye catching and that will ensure that customers will open and read your marketing piece. Standout flyers must be impressive, ones that will either make potential customers act upon them or save them for future reference. This can only be achieved by creating quality unique advertising, sales and marketing literature. The challenge is how can you do this without going over budget and spending a lot of money. Finding a commercial color printer that offers wow factors plus value as well as low price is the answer.
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There are many ways to achieve wow factors that will make your flyers standout from your competition. One way is to make sure that the paper stock you use reflects your product or service as having superior attributes above the others. The paper you have your flyer printed on creates a first impression. To create an impression of quality and superiority is by using a heavier paper stock for your flyer such as 100 Lb cover or a card stock such as 14 or 16 point. You may think these are too expensive for your budget but you are wrong. They are relatively cheap and inexpensive compared to the return you can get on your investment. And with a heavier card stock, you can add other options to your standout flyer that your competitors don’t have such as spot UV.  Spot UV coating is a great option for catching a customer’s attention. As the name suggests, a Spot UV is a coating applied to chosen areas of a printed card. This has the effect of highlighting and drawing attention to that part of the design where you have placed your spot UV.

PR_PostCards_03Appealing design and well-written content is primary but using a special effect or heavier stock on your marketing flyer can reinforce your message and get you remembered by potential customers. Isn’t that what you hope to achieve? An effective marketing flyer can only be achieved if customers are engaged. A interesting eye catching design can help make your company stand out from the clutter many customers are bombarded with. In today’s business world, it is even more important than ever before to engage your customers so they understand the unique benefits only you can offer. A standout advertising flyer, or brochure can do this. Remember sales can be won or lost by the first impression you make. Adding something different in your flyer’s look and feel can be cheap and inexpensive as well as eye catching and memorable. You can achieve this goal and still have a low budget. Strive for a flyer that will catch your potential customer’s eyes and minds. That flyer that will get your company, service or product noticed. Then design your flyer with these goals in mind and look for a printing company that can give your flyers or brochures a “WoW factor”then check us out at http://www.colorprintingpros.com.

 

CHEAP PRINTING ONLINE

If you only look at the first pages of Google, cheap printing online may not be so cheap. Savvy business owners know the best place to find cheap printing and that is online. The problem is Google lists about 69,90,000 websites using the keyword phrase “cheap printing online” and I’ve never known an online business to tell you they weren’t the best or the cheapest. The truth is the printing services listed on the first or second page often don’t always have the best prices or value.

I choose to use business cards as an example because they are the most common and the cheapest printing product online. The printing services were selected at random from the first pages. To compare apples to apples, all the business card descriptions were the same. The specifications are: 1,000 Standard business cards 2” X 3.5” printed one (4/0) and Standard Business cards printed both sides (4/4) on 14Pt. card stock coated. I used the quantity of 1,000. When you order lower quantities, the unit prices are higher. It takes the same time to setup a large commercial offset printing press whether you print a thousand or ten thousand. The day I wrote this article I goggled the keywords ”cheap printing online”. Here are the results I found.

Company 1 retails 1,000 business cards for $68. They offer a 50% discount and therefore are selling for $34.40. They charge $44.13 for both sides. If you’d like to upgrade to heavier 16Pt card stock, the price is $56.50 and if you add UV coating on both side and the total price is $70.72. Economy turnaround is 5 business days. Shipping cost is determined by zip code.

Company 2 sells 1,000 business cards printed on one side with aqueous coating for $23.70 and with high gloss UV coating the price is 24.95. Add printing to the backside and the price is $37 / with UV on both sides the price is 38.95

Company 3 offers 1,000 business cards printed on one side for $61.96; add UV coating the price jumps to $134.75. Printing on both sides the price is $98.90 and with UV coating on both sides it costs $134.40. Normal production time is 4 business days.

Company 4 offers 1,000 “premium business cards” for 19.99. If you order paper with a “brilliant finish”, it cost $46.23. Add the price to print on the backside is $9.74 more. The total cost is $55.97. I couldn’t find information about the finish, paper weigh, shipping cost or turnaround time on their page.

Color Printing Pros is not on the first 2 pages. We offer 1,000 business cards printed on 14pt or a free upgrade to 16Pt card stock. We also offer free printing on the back of the card and your choice of UV or matte coating is included in price. The price for this full color printing service is $36 whether it is one sided or both. All standard business cards prints in 2-4 business days and shipping is based on zip code.

If you want the biggest bang for your buck, it’s smart to shop around for cheap printing online beyond the first 2 pages. It is never easy to find a gem that offers the best value. Our value includes customer care which is a very important factor in making the right choice. When choosing a printing service you should ask the following questions. Do they check the files before the job is printed? If there’s a problem with your files, will they notify you and tell you what it is. Is the person who answers the phone a knowledgeable print professional? Will you always speak with the same person all the time so that they get to know you and gain an insight to your needs? Color Printing Pros does all of this. They provide value, price and personal care to all our customers.

Beware of cheap printing online discounts and advertised special deals. They usually are offered with low prices because all the value added services most consumers want are not included. Good value doesn’t nickel and dime you into spending more of your hard earned money.

Ask yourself which cheap printing online service would you choose – the ones on the first pages they pull you in with promises of the cheapest price or the company that gives you the best value as well as provides quality and service. I feel you will find Color Printing Pros is the answer.

LOW COST EVERY DOOR DIRECT MAIL RETURNS HIGH PROFITS

Lots of businesses benefit from cheap Every Door Direct Mail promotions, a USPS bulk mail program offered by your local post office. With EDDM, you can target every house or house and business in any zip code right down to individual carrier routes. Free maps are available so you can choose the best demographics in your area for your product or service.

The benefits are the low cost for each card or flyer you send since it is only $ .175 per address. You don’t need a bulk mail permit and there’s no need for expensive mailing lists or imprinting addresses on your promotion. Delivery is just a few days. That’s much faster than traditional direct mail.

Of course, there are some regulations. The rules for this USPS service are simple and will benefit you by attracting more attention than a large 5.5 X 8.5 postcard or flyer. The mailing size for each piece has to be 6.125 tall or longer than 11.5. You can make your own size of postcard or flyer as long as you meet these specifications. The most common sizes are 4 x 12, 6.25 X 9, 8.5 X 11, 8.5 X 7 and 9 x 12. All sizes cost the same to mail at the low cost of $ .175 cents. These large sized postcards should be printed on heavy postcard stock so they don’t feel cheap. Heavy 14 Pt. or extra heavy 16 Pt card stock is recommended. The maximum weight is a generous 3.3 oz. per piece. Cards must be bundled in 50 or 100 flats and delivered to the post office of your choice. The maximum quantity you can send out from each post office is 5,000 pieces per day. You can select as many post offices as you want and mail more.

You can mail catalogs, brochures or anything else as long as it meets the Every Door Direct Mail size and weight requirements. With these mailbox/billboard sized cards, your message will stand out and get noticed. A 6.25 X 11 full color postcard is 300% larger than a standard 4 X 6 postcard and about $ .09 cents cheaper. You can bulk mail to all homes and businesses in a mail carrier’s route. Each zip code has many routes. Individual postal routes vary so pick the ones that best fits your need. The average distribution for each carrier is about 300-600 homes and businesses.

An EDDM promotion is an excellent value for getting your message out and increasing new and old customers as well as improving sales. Everybody looks for a bargain so advertising and branding with Every Door Direct Mail is a win, win deal for you and your customers. If you develop a low cost monthly mail promotion with a good promotion, a call to action and an expiration date new business will come to you.