Every business needs marketing to be successful. Using cheap EDDM Marketing does this. One of the best ways to get a fast return on your promotional marketing campaign is with Every Door Direct Mail, also known as EDDM, an US postal service for business that benefits from target zip codes with very low distribution costs when compared to traditional direct mail. This is a more affordable solution that generates new and regular customers’ sales fast. The cost for each piece is $0.183. Another benefit to EDDM is that it is delivered the day after it arrives at the post office. Direct mail can take weeks to be delivered and you may not know when it is delivered.
There are 6 standard sizes for EDDM: 4.5 X 12, 6 X 12, 6.5 X 12 6.5 X 9, 8 X 6.5 and 8.5 X 7. All sizes cost the same to mail. In addition to cheap mailing fees, there is no need to buy expensive mailing lists and address imprinting. Just select the zip codes in your target areas right down to the individual carrier route. To make this even easier, let your printing service handle the paperwork and delivery to post office of your choice.
With cheap EDDM marketing, you mail using your endorsement to “local residential customer” in the address area of the card. No mailing list or addressing is needed. The maximum quantity allowed in this retail program is 5,000 to 25,000 a day at any one post office. Mailers must be bundled in 50 or 100 so they can be quickly distributed to the right carrier.
To determine your best demographics go: https://eddm.usps.com/eddm/customer/routeSearch.action
Put in your target zip codes and choose using breakdowns showing residential, business, total, age 25-44, size, income and cost. This free easy-to-use demographic guide map lets you select the best neighborhoods to give you a fast return on your investment.
You can deliver to other post offices as long as you send a minimum of 5,000 to each. This is so the post offices are not overloaded with EDDM mail. Another advantage is that many printing services offer full service mailing. They do the paperwork, bundling and delivery to your post offices of your choice. Having your printing service do the mailing for you allows you to not pay sales tax as you are not taking possession of this printing.
This quick return marketing plan is best with local businesses such as take out and restaurants, realtors, dry cleaners, retail stores, auto dealerships, contractors and home services, medical professionals, health and beauty services – to name just a few business that can benefit from this promotion.
One very important tip is that this is not a one-time test to see if you can recover your cost in your first mailing. If you offer a good discount or a “two for one” sale you should get your investment back in a short time. The best way to get high returns is by making your EDDM campaign a monthly mailing to keep you brand in front of people’s eyes so they remember you.
Using this cheap EDDM marketing program is a great way to get a fast return on your promotional marketing campaigns. It can save you in mailing costs as well as saturate any area you want to concentrate sales on. Whether you use full service EDDM printing or do it yourself, this is a successful way to target your audience without spending a lot of money.