WoW Factor Effect Attracts Attention

Ten percent of the fisherman catch ninety percent of the fish even when the fishing is lousy. How do they do it? They do it by keeping bait in the water when everybody else goes home and there is less competition. The trick to being successful is doing everything you can to get noticed and they will bite.Wow1-1

Full color gang run cards, brochures, flyers and sell sheets are a cheap way to get quick results without breaking the bank. Sure, some of your competition is doing the same thing, because it works. The key is to get noticed and remembered. With all the direct marketing and mail promotions that we all get each day it can be hard to standout.

The solution is the Wow Factor, a unique look you can add to your great design and copy so customers will stop and look at yours. By adding an eye candy option to your advertising, sales and marketing literature, you can create a visual effect that will get noticed and remembered.

By taking advantage of the newest state of the art gang run printing technology on heavy 14 or 16 point card stock, you can add spot UV coating, metallic silver ink and color metallic effects to your advertising, sales and marketing printing.

These effects are very powerful in helping to get you noticed and remembered. In this very competitive economy you need to separate yourself and standout as being different and better. The use of Wow Factor effects makes the statement that your company is unique and a cut above your competition.

A short time ago these special effects were not possible or were very expensive. Many of these effects required custom printing which only large companies with large budgets could afford. Now by combining your job with similar jobs on a scheduled run (called gang run printing), the price for these added options is very affordable. When you consider the cost of not using them, you are not really saving money if your piece goes unnoticed. It’s important to consider the ROI (return on investment) and creating the most effective tool you can. It’s the value that counts, not just the price.

When all you have is lemons, make lemonade. To sell your lemonade, you need to use a Wow Factor effect such as spot UV coating, silver ink or color metallics to put a silver lining on the recession clouds ahead.

5 Things You Must Consider Before Choosing A Color Printing Services

Most local business search the net for cheap color printing for their promotional custom-pic copymarketing. There are 5 major criteria they should look for:

Price:

Price is always the first consideration that a business manager should look for. It’s simple, the lower the cost the higher the ROI. Everybody wants to save money so go online and compare prices. If you’re using a color printing service, even if you have used them for a long time, why would you spend more money for the same service when you can buy it cheaper wholesale?

Quality:

A higher price doesn’t mean better quality. With today’s modern presses, there is no excuse for bad quality. It wasn’t too long ago when printing was a craft and every pressman ran the press his way. Quality depended on that pressman. Now prepress and printing is a technology so standards are generally higher. Is your printing 100% guaranteed top quality?

Customer Care:

Personnel should be knowledgeable and have good communications skills to avoid problems. It’s best if you speak or email the same person all the time; they get to know you and your company. They can consult with you and make suggestions and give advise which could potentially save you money.

An experienced professional customer care representative should be able to answer all your questions. They should review your files and send you a proof before your job goes into production. If they find an error, you should be told about it and advised of the needed corrections. Be aware that they are not responsible for proofing your copy and finding typos but if they find one and notified you, and then you know you have personalized service.

 Turnaround time:

Standard turnaround for business cards, brochures, flyers, postcards and other simple jobs should be 2 – 4 business days. Options for next day and same day service should be available for most jobs.  For multipage jobs and special finishes like gold or silver foil, plastic cards or lenticular cards, turnaround times range around 5 – 7 days. These turnaround times do not include shipping.

Value:

Getting the best value for your money is important.  This is the most important consideration when you make your printing decision. You need all the above features combined to get to get the best value.

     These are the five criteria you need to consider when making your decision on who is your color printing service. Quality work with cheap pricing as well as customer care and satisfaction is the key to making a choice. Getting the highest quality full color printing with personal customer service and fast turnaround times is always the best value. Color Printing Pros has that reputation. Color Printing Pros provides quality online printing services, superior customer service and wholesale prices that you will not find matched anywhere else. Give us a try, and see for yourself.

What is a Perfect Bound Book?

Perfect Binding gives your booklets a more finished, refined look. With this binding method, the pages and cover are glued together at the spine with a strong, yet flexible, thermal glue. A 10pt C1S cover (no coating) is bound with 80lb book (no coating) on the inside. The cover will be printed as 4:0 with the inside cover being blank and the inside of the booklet will be printed as 4:4. Perfect Bound Books are perfect for catalogs, manuals, presentations and proposals. Perfect bound printing provides cost-effective solutions for event promotion, user manuals, program booklets and retail sales pieces.

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What is Perfect Bound Booklet Printing?

Method of bookbinding where a flexible adhesive attaches a paper cover to the spine of the assembled signatures is called perfect binding. Perfect binding puts all the pages or signatures together, roughens and flattens the edge, then a flexible adhesive attaches the paper cover to the spine. Paperback novels are one example of perfect binding. Booklets, telephone directories, and some magazines use perfect binding methods. Compared to other binding methods, perfect binding is quite durable and has a low to medium cost. It can be used with publications that are several inches thick. The Perfect Bound Books we print and produce come in two sizes, the most popular being 8.5×11 inch or the half-size 5.5×8.5 booklets and catalogs which are also a popular design.

Perfect Binding Catalogs vs. Saddle Stitching Booklets

Perfect Binding goes by many names depending on the specific process involved, but generically, perfect binding is similar to book binding whereby the folded signatures of a booklet are collated and the excess paper on the binding edge is ground off and glued, or sewn, into a cover forming a spine.

Saddle-stitching does not have a spine. The printed catalog signatures are folded and stitched (stapled) at the binding edge before trimming. Saddle-stitch binding has a page limit, so your choice does depend on your project.

Perfect Binding is a widely used soft cover book binding method. With this binding method, the pages and cover are glued together at the spine with a strong yet flexible thermal glue. The other three sides of the book are then trimmed as needed to give them clean “perfect” edges.

Unlike our regular Multi-Page Booklets, the page count specified in the product name does not include the cover. E.g. “8.5 x 11, 52-Pages” will require you to upload 52 inside pages + a cover file (which is always 4:0). Templates are available for the covers of the Perfect Bound Booklets and relate to the number of inside pages. The normal 8.5×11 and 8.5×5.5 flat, Flyer templates can be used for all the inside pages. Templates are available for both the cover and inside pages of the perfect bound books. Go to product in order to download these templates.

Magnets Attract Customers

Everyone is looking for new ways to attract customers.  With no shortage of options available, choosing the right method of promotion can be challenging.  You need to find what will work best for your own business.  Magnets are just one of the many options that has proven successful across a wide range of industries.  Marketing with magnets could be the effective promotion you have been looking for.

Magnets come in a wide range of sizes.  This allows you to choose the right size for the amount of information you want to provide.  The smallest size available is 2 x 3.5 inches.  This size is the standard business card size and it is available in standard, oval or rounded corners.  Although this is the smallest size, that doesn’t mean it can’t be effective.  If you only need to display your logo and phone number, this size can work very well.  Magnets are also available in other sizes such as 4 x 3, 4 x 6, 4.25 x 6, 4 x 7, 4 x 8, 4 x 11, 5 x 7 or 8.5 x 5.5.  If you want to maximize the size of your magnet, you can choose the large magnet size options.  This is ideal if you want to incorporate instructions or information into the design of your magnet. A popular magnet size is 4 x 6 or 5 x 7 which are ideal for  special events or dates such as Save the Date or fundraising affairs.

Marketing with magnets

Magnets are an ideal choice for service businesses. The reason is because although people may be interested in your service, they may not need it at this time.  With a magnet, you can ensure they remember you when they do need your service.

If you run an auto repair business, a magnet will remind people to call you when their car breaks down or they need an oil change.  If you are a dentist, a magnet can help your patients remember that they need to visit you every three to six months for a cleaning.  And if you run a bail bonds business, whoever is at home will know to call you if one of their family members ends up in trouble.

Another benefit of magnets is that they are easy to distribute.  You can include them in mailings or hand them directly to people.  The reason that magnets are so effective is because people keep them in a very visible location.  While it’s common for people to throw away promotional materials like postcards or flyers, chances are your magnet is going to end up on their refrigerator instead of in their trashcan.

If you’re ready to see what magnets can do for your business, it’s easy to order them online.  Printed on 17PT magnetic stock, these magnetic cards are printed with the highest quality and in vibrant colors. If this will be your first time to order magnets online, you will find that the process is very easy to do.  One advantage of ordering online is that you can have your magnets printed in full color.  While full color magnets for your business will look great, they don’t have to cost a fortune.  They offer durability, extended exposure, and efficiency along with huge savings. Ordering online will allow you to take advantage of prices that are comparable to the cost of wholesale magnets.

Welcome to Color Printing Pros Blog

Welcome to our Color Printing Pros Blog … We are here for you. We hope to have blog articles that will help you – Create, Design and WoW… We specialize in offering our customers WoW factor printing. Easy How-To Instructions and explanations will be available.

How to WoW them with Color Printing?

WOW FACTORS are hard to define but you know it when you see it. It’s that something extra that grabs your eye and attention. Going beyond good design and copy, it can be extra heavy printing stock, spot UV coating, lenticular cards, silver or gold foil, everycolor foil, waterproof stock, silk laminated stock or plastic – all of these that are not commonly used by everyone. By using these techniques you can create a card has a much better chance of getting noticed.

Color Printing Pros has built their company on repeat business.

Quality work with wholesale pricing. Customer Satisfaction is the key. Our experienced professional staff will bend over backwards and jump through hoops to insure your job is always on time and on budget without sacrificing quality. Are you looking for cheap prices but for high quality printing? That is what we specialize in. Be sure to check us out.

Be sure to ask for samples so we can show you our high quality finished products. Why settle for good when excellence is available. Wholesale prices everyday on all products.