There are many ways to achieve wow factors that will make your flyers standout from your competition. One way is to make sure that the paper stock you use reflects your product or service as having superior attributes above the others. The paper you have your flyer printed on creates a first impression. To create an impression of quality and superiority is by using a heavier paper stock for your flyer such as 100 Lb cover or a card stock such as 14 or 16 point. You may think these are too expensive for your budget but you are wrong. They are relatively cheap and inexpensive compared to the return you can get on your investment. And with a heavier card stock, you can add other options to your standout flyer that your competitors don’t have such as spot UV. Spot UV coating is a great option for catching a customer’s attention. As the name suggests, a Spot UV is a coating applied to chosen areas of a printed card. This has the effect of highlighting and drawing attention to that part of the design where you have placed your spot UV.
Appealing design and well-written content is primary but using a special effect or heavier stock on your marketing flyer can reinforce your message and get you remembered by potential customers. Isn’t that what you hope to achieve? An effective marketing flyer can only be achieved if customers are engaged. A interesting eye catching design can help make your company stand out from the clutter many customers are bombarded with. In today’s business world, it is even more important than ever before to engage your customers so they understand the unique benefits only you can offer. A standout advertising flyer, or brochure can do this. Remember sales can be won or lost by the first impression you make. Adding something different in your flyer’s look and feel can be cheap and inexpensive as well as eye catching and memorable. You can achieve this goal and still have a low budget. Strive for a flyer that will catch your potential customer’s eyes and minds. That flyer that will get your company, service or product noticed. Then design your flyer with these goals in mind and look for a printing company that can give your flyers or brochures a “WoW factor”then check us out at http://www.colorprintingpros.com.