If you ask veteran marketing experts about the most viable and effective direct marketing tool, they would say brochures. That’s because custom printed brochures are a very impressive and straightforward direct marketing strategy. Between all direct marketing techniques, brochures are the fastest, most convenient and most affordable way to deliver a specific detailed message to customers.
Because they can be bulk mailed, handed out or placed on a counter brochures are well proven very effective way of strengthening your brand, building confidence in your products and services and creating more sales. Let your business convey a specific marketing message, provide helpful information about the product, service and directly promote it in an easy to read format.
Brochures are not only used to promote a particular product or service; they also can serve as information booklets. They can be informative and descriptive, providing elaborate information on various subjects and areas such as product details, company’s latest news, professional services, seminars, conferences, annual festivals, etc.
Another great value of a brochure is that it is a printed piece of paper that can be handed out, and/or sent by the direct mail services that can be provided by online printing services. An eye catching, professionally written and designed attention getting brochure has to have a compelling call to action to make it an foolproof way to promote products or services. This gives your marketing piece and brand credibility, functionality and still is cost-effective. It is the unsung hero of direct marketing, enough said!
Cheap Brochure Printing Online
An Idea Alternative That Suits the Digital Era
Now that you know brochures are instrumental for your marketing and promotion campaigns, the next logical step is to find the right way to have your brochures printed. Some business owners may suggest you opt for printing at a nearby print shop. Don’t go down that road without comparing prices and services that are available online. So if you’re running a small business and need some beautiful trifold brochures for a promotion, a local print shop may not offer the same services as a large online printing company.
Cheap custom brochure printing online may be the right answer for you. Any smart entrepreneur who strives to build their brand would sense his urging need for cheap brochure printing services. Advertising and promoting your business’ products and/or services must be on a regular basis to accomplish your marketing campaign goals to increasing your customer base for higher profits.
A less expensive Alternative
Printing custom brochures online is an extremely cheap alternative without compromising quality. The reason for this is that it’s more efficient to print a job on a large 4, 5 or 6 offset lithographic offset color press than on a small one that many local print shop use. The expensive part of the job is the make-ready on the press. After that, the costs are time on the press, paper costs, and bindery services. By using an online commercial printing company, you only pay for the square inches of paper you need and you share the cost of the printing plates, make-ready and the press run. Jobs using the same paper and quantities are combined and run together. The advantages then become are cheaper prices as well as the excellent quality.
You can Order Small Quantities
One unmatched merit of printing cheap brochures online is that you don’t have to order thousands of units; most online printing services allow you to order smaller quantities. These shorter run jobs of less than 500 are printed on digital presses that can also run variable data.
Fast Turnaround Time
If you think that printing brochures online takes a long time, you would be wrong. Despite the fact that many online brochure printing companies might be operating in a different city or state than the one in which your business is located, most reputable providers have standard turnaround times of 2-4 days for simple jobs and 5 to 7 for complicated jobs that require die cutting or special services. They also have same day and next day printing if you’re in a rush.
The truth is that most small local print shops do not have large presses that can print multiple jobs at the same time on a large sheet of paper. So with local printing, the cost is generally higher. Many of the smaller printing companies buy it from an online printing service and then add high mark-ups. If there is a problem with the job, you are often in the middle of resolving this problem. The bottom line is it’s always to your advantage to go online and check prices and services.