Quick Payback With Cheap EDDM Marketing

Every business needs marketing to be successful. Using cheap EDDM Marketing does this. One of the best ways to get a fast return on your promotional marketing campaign is with Every Door Direct Mail, also known as EDDM, an US postal service for business that benefits from target zip codes with very low distribution costs when compared to traditional direct mail. This is a more affordable solution that generates new and regular customers’ sales fast. The cost for each piece is $0.183. Another benefit to EDDM is that it is delivered the day after it arrives at the post office. Direct mail can take weeks to be delivered and you may not know when it is delivered.

cheap eddm marketing

There are 6 standard sizes for EDDM: 4.5 X 12, 6 X 12, 6.5 X 12 6.5 X 9, 8 X 6.5 and 8.5 X 7. All sizes cost the same to mail. In addition to cheap mailing fees, there is no need to buy expensive mailing lists and address imprinting. Just select the zip codes in your target areas right down to the individual carrier route. To make this even easier, let your printing service handle the paperwork and delivery to post office of your choice.

With cheap EDDM marketing, you mail using your endorsement to “local residential customer” in the address area of the card. No mailing list or addressing is needed. The maximum quantity allowed in this retail program is 5,000 to 25,000 a day at any one post office. Mailers must be bundled in 50 or 100 so they can be quickly distributed to the right carrier.

To determine your best demographics go: https://eddm.usps.com/eddm/customer/routeSearch.action
Put in your target zip codes and choose using breakdowns showing residential, business, total, age 25-44, size, income and cost. This free easy-to-use demographic guide map lets you select the best neighborhoods to give you a fast return on your investment.

You can deliver to other post offices as long as you send a minimum of 5,000 to each. This is so the post offices are not overloaded with EDDM mail. Another advantage is that many printing services offer full service mailing. They do the paperwork, bundling and delivery to your post offices of your choice. Having your printing service do the mailing for you allows you to not pay sales tax as you are not taking possession of this printing.

This quick return marketing plan is best with local businesses such as take out and restaurants, realtors, dry cleaners, retail stores, auto dealerships, contractors and home services, medical professionals, health and beauty services – to name just a few business that can benefit from this promotion.

One very important tip is that this is not a one-time test to see if you can recover your cost in your first mailing. If you offer a good discount or a “two for one” sale you should get your investment back in a short time. The best way to get high returns is by making your EDDM campaign a monthly mailing to keep you brand in front of people’s eyes so they remember you.

Using this cheap EDDM marketing program is a great way to get a fast return on your promotional marketing campaigns. It can save you in mailing costs as well as saturate any area you want to concentrate sales on. Whether you use full service EDDM printing or do it yourself, this is a successful way to target your audience without spending a lot of money.


   There are so many ways to print business cards that it can be confusing.  Choosing the best business card for your business requires some thought. To find out which type of card is best for you and your business,  ask yourself some questions about how you define your business.
• For businesses that are conservative professional practices, a subdued matte or silk laminate finish on a 16 pt. business card stock would be appropriate.
• The best business card for a jewelry store or luxury item business is a gold or silver foil on a silk card would be an excellent choice.
• 3.5 X 4 fold over business cards offer more information than a standard 3.5 X 2 card. They can be used as a mini brochure. Businesses wanting to provide more information than a standard business card provides will find this type helpful.
• Magnet business cards are the best cards for home service repair businesses and restaurants or take-out foods that deliver. Magnet cards with your name and emergency service phone numbers make a great promotion with a long life.
For businesses that want a unique stand out business card that will attract attention, consider a card with an eye candy Wow factor effect.  Spot UV coating is a popular choice. Then there are plastic cards with your choice of clear, frosted or white, these cards will be remembered. Akuafoil is a new process that lets you create blends and gradations of every cymk color and convert it to foil. Looking for something unique, lenticular business cards tell a story using two or three flips.  People love them because they are fun to play with and they are shown to other people.  Your name may be forgotten but your card will not.
  In the age of social media and smart phones, it’s easier to connect than ever before. However, even after a decade of technological revolution, there is one thing that can’t find any replacement: the good, old-fashioned business card. Whether you’re a job seeker trying to network efficiently, or a businessman trying to expand your corporate activity, business cards are a must. In fact, business cards don’t only talk about your professional identity, but they represent the first impression customers, associates and even competitors will have about your company or service. Therefore, since first impressions last forever, don’t let anything else but perfection speak about your business.
     Professional printing companies know exactly how to incorporate large amounts of information into the compact design of a business card, without making any compromise on quality or aspect. Consequently, the first and the most important benefit you obtain by contacting this type of service is that you can be sure that your business gets adequately communicated. While business cards are primarily engaged to generate information, their role in building brand recognition makes them powerful. Business cards have proved more than once that entrepreneurs and businessmen who effectively exploit their inherent set of advantages can raise awareness and educate the public. Needless to say, brand awareness is vital, particularly when you want your brand to be the first one people think of when considering a product or service.  High quality materials, state-of-the-art color printing techniques, great graphic effects, budget-friendly prices and original designs represent advantages you instantly gain by choosing the best business card.

More Colors And Detail With Amazing New Offset Technology

When Good is Not Enough

You probably have never heard of the new high definition stochastic (STO-chas-tic) high-resolution offset technology that is capable of producing near photographic colors and detail. The reason you do know about is why is that there are only a very few commercial printing companies offer it. There are many advantages using stochastic screens. This new screening technology does not use dots. This article explains the difference between the two screening methods.

Conventional Printing Is Just OK

Most local and online commercial printing services use conventional line screens that use dots in a rosette pattern with each ink color at 30-degree angels and black in the middle. Every offset printing service chooses the number of dots per square inch (dpi) in the halftone screens. It can vary from 150 to 300 depending on the company. More dots equal more the detail.

Offset Printing Problems Don’t Get Better

When conventional offset printing problems can’t get fixed using conventional old technology there are potential problems that can occur with the halftone dots. Some of these are moiré patterns and banding. Banding can occur in gradated in tones and color blends when ink builds up and pools.

When Excellence Is Available

There are many advantages using stochastic screens. This new screening technology does not use dots. It uses very tiny 20-micron random specs that simulate grain in film. There are 1,270 specs in a square inch. High resolution stochastic screens produce more cmyk colors, smooth color gradations and blends with more detail in the shadows and highlights and moiré patterns are eliminated.

New Printing Technology Eliminates The Potential Problems

More colors print brighter and sharper because the process uses 10 to 15 percent less ink than conventional offset printing. This eliminates ink pooling so more light is reflected off the white paper and inks can’t pool and create unwanted uneven color blends and gradations. Also, there is more leeway if the registration shifts during the press run. It will not affect the quality of the printing process.

Quality Improves And The Cost Stays About The Same

It is not often when you can buy a higher quality product and the price is about the same as or is less than you might be paying now. This new 21st century offset printing technology makes press set-up easier, faster and has less paper waste during make-ready. The inks dry faster so production times are reduced for more efficiency.

Offset Printing Companies Try To Fool You

When people go online and search the keywords” high resolution” or “high definition” offset printing they are not likely to find an a printing company that actually uses stochastic screens. Many printing services use these keyword marketing terms to try to impress the uninformed researcher into thinking their printing is better. Don’t be fooled. The best way to find out is to contact them and ask what the number of dots per inch line screens they use for offset printing. What ever they tell you it is not high resolution unless they tell you they use high resolution stochastic screen technology.

When Excellence Is Available Good Is Not Enough

When you compare the brightness of colors, the details in highlight and shadow areas, smooth color blends and gradation to previous similar jobs. In addition, stochastic screens can print wow factor effects like lenticular cards, plastic cards, foil cards that do not require expensive dies and hot foil stamping, foil cards can be printed all cymk color using blend and gradations. Now that you know the benefits of near photographic stochastic screen high definition offset printing the next step is to use it on your next printing job.



Brochues are a tactile tangible call to action used to inform and assists you in closing the deal. They develop a key message that will convert a buyer to your service rather than your competitor.

1407430267372_ES_1If you have the time, are creative and willing to learn the file requirements which are easy to find online, then this is a project that may be fun and self satisfying. The first thing you need to do is think about the benefits you customers will get from your product and service. Explain what makes you different. Every company advertises they are the best, lowest price, high quality, etc. The message is why they should buy from you, what makes your company unique in its field. Write your copy and decide the size and the number of panels you need to tell your story. Once you’ve thought this out gather the photos, illustrations and charts and any other visuals you need to make your brochure easy to understand and visually attractive. Now think about the layout, design, fonts and background.  Now you’re ready to do it yourself.

TIP: Don’t make your brochure about your new equipment or your company and how great it is. Your customers don’t care about how you do it; they only care about the results. Buyers are only interested in how your products and services can solve their problem and make their lives better.
There are many sizes and folds of paper you can use when you are thinking about designing a brochure. The most common brochures are an 8.5 X 11 piece of paper folded in half to 5.5 X 8, have 2 panels on the ourside and 2 panels on the inside  which  separate information. A trifold, also called a letter fold has two folds that create 6 panels. Other standard sizes are 8.5 X 14 to make 4 panels, 11 X 17 that folds to an 8.5 X11 four page,  8.5 X 22 which folds to three 8.5 X 11 panels  8.5 X 11 panels and l1 X 25.5 six panel brochure. These sizes are standard sheet sizes  that fit most efficiently  for the least paper waste on large color printing presses.
Another option is to hire a professional that specializes in print design and knows the rules needed so your job will print correctly. Most designers that are not experts in print design will create technical problems when your brochure goes to print. It takes more than a pretty design to create great out come. Most printers cannot or will not take the add liability to correct your mistakes. If they do they will charge you for your designers. This will slow down your job. If you have the budget to pay for a graphic designer it will be the safer, faster way to do the project. Don’t try going cheap, you get what you pay for. You can find excellent, affordable print designers online.
Do it yourself or hire an expert print designer, the end result will be an effective marketing tool that will strengthen your brand, move your products and sell your services. Brochures are essential for trade shows, direct mailings, counter displays and business meetings. When distributed to your target audience they provide a high ROI.