BUSINESS CARDS – HOW TO MAKE A HARD IMPACT WITH YOUR FIRST IMPRESSION

Despite the old saying “don’t judge a book by its cover,” the fact is that business card will create the first impression that you make. Research has shown that people make a judgment about others in just a few seconds of meeting them. This isn’t much time, so you need to make the most of the small attention window you have.As a business owner, your appearance and business card plays a major role in the first impression you make. When you smile at someone, shake their hand, and then hand them your business card, the judgment they make about you is going to be affected by the business card you hand them. If the business card you put in their hand has a great look and feel, you’re going to make a positive first impression. PR_Silk-02

However, if your card feels cheap and looks tacky, you’re probably not going to be viewed as a professional.So, the big question is how do you avoid looking like your not ready for prime time, and instead impress the person you meet and cause their interest in your business to be piqued? You need a business card that is well thought-out, designed with a powerful visual. A black and white business card isn’t going to grab anyone’s attention, a full color business card will. With a full color business card, you can convey your strength to every person who looks at your card. A strong visual will get you card noticed and remembered.You only have a little space to send a big message so it’s important to put thought into what you want your card to say. The best business cards are able to say what’s important without cramming too much in one space. Your logo and essentials should be easily read on the front and you can use the back for a call to action or other important information. Keep it meaningful, short and to the point.

Because people touch business cards in addition to seeing them, it’s important that they are printed on high quality stock and have unique distinguished visual effect. Depending on your business, good stock choices for business cards are heavy 14 or extra heavy 16 point card, 20 point plastic, 16 point silk laminated or Endurace waterproof card stock. All of these stocks are durable and feel great when they are held. When it comes to finishes, one choice that will set you apart is spot UV coating. This is like a standard gloss UV coating finish, except that instead of covering your entire card, it works as a WOW FACTOR effect by highlighting the area of your business card that you want to standout. Other eye candy WOW FACTOR effects such as lenticular cards, colored foils, gold,silver or copper foil on silk laminated cards or 20 Pt plastic card available in clear, frosted or white.

While you may agree that this type of business card sounds great, you may be concerned that it’s going to cost a fortune. In reality, this isn’t the case. When you order business cards online from one the the few online printing company’s that offer these custom services for gang run prices you can cheaply get full color business cards that are printed on quality stock and feature a special custom finish.

By  putting real thought into its design, you will be able to create a great business card that ensures the people you hand it to will always remember who  you are.

Creating an Akua Foil File

With Akuafoil, you can turn a wide range of CMYK colors, into multi-colored foils. Akua Foil uses a special processed foil system that is applied under our 4 color process to create an array of foil colors. It’s simple, affordable, and makes your piece stand out from the crowd. xx Akua Foil has raised the bar for traditional color printing by increasing the possibilities for your business to stand out from your competitors. Radiance never seen before and dazzle you can afford! With Akuafoil Foil, You can produce foiled half tones, gradients and have multiple colors in foil on the same design. The design possibilities are limited only by your imagination, giving your customers an exquisite edge. With our unique colored foil, you can turn a wide range of CMYK colors, into multi-colored foils. This new unique first class printing effect is guaranteed to make your business cards and postcard promotion stand out and get noticed at a price that will give you true competitive advantage. HOW TO CREATE An AKUA FOIL FILE For an Akua Foil job, you must include a foil mask file along with your CMYK file. The mask file indicates where the foil will be placed. The file process is the same as spot UV..100% K where foil is placed, 0% where the foil is not placed.As shown below, the file on the left is the normal CMYK print file. If you want the logo to be foiled, then your Akua foil mask file should look like the file on the right. The White indicates no foil and 100% K indicates where the foil will be. xx If you would like only silver foil to print, make sure to have at least 15% K in that white area. A White Color in a CMYK file that is 100% K in your Akua foil mask will appear as plain silver foil. However, for a higher quality plain silver foil, we recommend to have at least 15% K in that white area. We print full color Akuafoil products on 16 Point card stock or 100 LB gloss book. Our foil products highlight a high/low contrast between foiled and un-foiled areas. Full color foil products are simple to create, affordable, and make your card or sheet stand out and get noticed.

HOW TO CHOOSE THE BEST PRINTING PAPER FOR ONLINE PRINTING

Choosing the best printing paper for your job can be confusing. Many new and experienced commercial print buyers ask “what’s the best or the cheapest printing paper you have”? It’s not really a stupid question and it’s asked all the time. Commercial printing is very competitive and price sensitive, so searching for the best value, not the cheapest price will improve your marketing success. The most important thing is to know what your choices are. Picking the correct stock for your job is vital to achieve your goals.The most popular standard stocks online printing services use are: 14pt card stock is impressive for business cards, postcards, trading cards or anything requiring a heavy card stock. It feels high quality in the hand. Anything less than 14 pt. feels flimsy and cheap. 16 pt card stock has the same characteristics but is slightly thicker than 14 pt. It’s a good choice that holds up well in a pocket or in the mail. Some online printers offer 16 pt. as a free upgrade.

16 pt silk card stock is more expensive but worth the price. It has a smooth silky feel that says upscale elegance; it’s perfect for luxury products, services and professionals. It’s an elegant option for business cards and postcard and sure to make a strong statement of quality.

100 lb book (text) is the high quality standard paper stock for flyers, brochures, newsletters and the inside pages for a catalog. This stock is thicker than the average magazine paper and the coating allows this paper to perform better on press for color and detail. 100 lb. gloss Book is commonly used for flyers, brochures and the inside pages of catalogs. Most printing services with modern presses should offer free aqueous coating and satin coating or overall UV coating options. Printing services that don’t offer aqueous coating have old presses.

100 lb gloss cover stock is an excellent for those who want a heavier weight. For the highest quality100 Lb cover should be available in both gloss and matte/dull aqueous coating. Cover stock for brochures, catalog and booklet covers, spec sheets and special properties real estate flyers.

70 lb uncoated text (book) is an affordable lightweight smooth bright white paper that produces color faithfully. 70 lb. is equivalent to 28 lb bond paper. It’s a good choice writing paper and letterheads and envelopes. Due to the fact that it’s uncoated and absorbs ink into the fiber it should not be use for printing dark color over large areas which may have see trough on the back side of the sheet;

70 lb linen text (book) has a textured finish that is embossed after the paper is manufactured. It has the look and feel of linen fabric that makes it perfect to present as an elegant and impressive writing paper. It can be written on and is laser and inkjet printer friendly. It’s a top of the line choice for letterheads and envelopes. Linen paper is made of 25% cotton with 30% Post Consumer Recycled Fiber which makes it an eco-friendly option.

100 lb linen cover has the same characteristics as 70 lb linen; it is the matching heavier weight to it is ideal for business cards, postcards, presentation folders and multi page booklet covers. For the best green option it should be printed with soy or vegetable inks and water based solvents on the press. Linen paper is easy to deink and recycle for other uses.

10 pt EndurAce water proof and tear resistant paper is a unique product that consists of special materials that make it water proof, resilient, and give it a durability that will last for many years. They are great for restaurant menus, emergency services, insurance cards, business cards, maps, flyers and brochures. It’s the ideal solution for under water use and outdoor and harsh environments. This paper is very rouged and last for years.

When choosing the best printing paper for your job, keep in mind cheap is cheap and you don’t want to project your business or yourself that way if you want to be successful. The little money you may save by going cheap can destroy your marketing efforts.  I’m not saying you need to find the most expensive printing service to get the best quality. The things that count are competitive pricing, the highest quality and personal customer service.  You need be able to speak with printing professional that can help you make decisions, not a customer service rep that has no knowledge of what your choices are.

Full Service EDDM For Political Campaigns

Ever wonder how Full Service EDDM Wins Political Campaigns.  EDDM  (Every Door Direct Mail)  is an effective, fast low cost way to let voters know why they should choose you as their candidate in an up and coming election. EDDM targets every home in your district with cheap campaign postcards. Many full service online printing services offer Every Door Direct Mail services that don’t need expensive mailing lists and imprinting, sorting and bulk mail permits. Mailing cost is only 18.3 cents for each piece and delivery is generally 1 to 2 days from the time it reaches the post office.

Running a political campaign is among the most time consuming, exhausting and challenging activities ever possible. You invest a lot of effort, energy and hard earned dollars into every aspect of your campaign, so it is imperative that you find a cost efficient and effective way to reach out to the majority. Regardless the size of your district, implementation of high saturation direct mail marketing is the most viable way to leave an impact in the districts where your constituents live.

Political candidates can easily reach every home and every address within their district using a using a U.S. Postal Service program known as Every Door Direct Mail or EDDM. All you have to do pick the neighborhoods using a map tool and deliver your message to every home on individual carrier routes you choose. With EDDM you can be sure that your message has been delivered to each voter thereby asking for support. Political campaigns no longer have to bear the high costs associated with traditional direct marketing; EDDM is the most cost effective and efficient way to send high quality mail pieces to your targeted voters for just 18.3 cents per piece.

The internet is important to all political campaigns, yet candidates spend massive amount of money on political direct mail for sole reason: It is effective. According to USPS political mail overview, 78 percent of the recipients tend to read or scan through their daily mail. This is the main reason campaigns constantly keep sending mail. However, the cost associated with traditional direct mail can be an expensive proposition especially for tight budget campaigns. But you need not to be disappointed, now there is a way through which you can do a lot more for alot less, i.e. use services of Every Door Direct Mail. This mailing service makes direct mail affordable by reducing the cost of traditional bulk mail and saving you the cost of permits and mailing lists.

Every Door Direct Mail lets you reach out to your target constituents via carrier routes using free zip code maps. Allowing you to customize your targeting options geographically, demographically or by specific locations, there is no need for you to provide a list containing addresses and names of voters. You can reach out to them by smartly selecting those routes that make sense for your political campaign.

EDDM provides you an inexpensive platform to reach out to your constituents; you only need to create powerful and impressive mail pieces. Using high quality paper be sure to add strong personalized messages and graphics to your mail pieces. Mixing technology with direct mail, be sure to include ways to bring your voters to your website by using a QR code (a two dimensional bar code) that provides quick access to your online media and website.

The political news cycles have become shorter than ever, which means that contemporary campaigns are built on speed and agility. An effective and successful election campaign recognizes this to be a key as Election Day approaches. Therefore, the use of EDDM services can help make an issue pop in the areas of their district with minimal cost to your campaign. The best way to send political messages rapidly and proficiently is using an EDDM and EDDM full service providers make this easy. Full service EDDM printing companies can take the guess work out of the EDDM process. You need only to select an accepted post office regulation size EDDM postcard and choose your individual carrier routes from a free online postal map, then upload artwork. They take care of the printing, paperwork and delivery.

When you combine your eye catching, outstanding mail pieces with low cost mail distribution, you have the most affordable, effective, efficient, simple and high power marketing strategy possible. Using Full service Every Door Direct Mail is the perfect solution for political campaigns that want their message to reach the largest number of voters while spending less time and money in the process. Let the printing pros do what they do best, printing and mailing.

Holiday Greetings With Foil Wakes up the Senses

The holiday season is just around the corner. Personal custom printed foil greeting cards or postcards in full color are the latest trend for saying happy holiday to your personal and business friends. Holiday Greetings using cards or postcards are an affordable way to send the message that everyone loves receiving. Creating a full color AkuaFoil card is easy and they are so captivating they will always be remembered and so will you and/or your business.

The big greeting card companies have been printing foil on their cards for years and selling them at premium prices. Now you can print your own personal card with your colorful foiled image and messages for a lot less money. Whether it is a inexpensive foil postcard wishing everyone holiday cheer and a merry new year or a intricate foil greeting card that wakes up the senses, sending holiday messages are always greeted with joy. Even businesses know the value of thanking customers for their loyalty at this season and wishing them a happy and prosperous new year. Whether personal or business creating a card with colored foil will make your card stand out from the rest.

Creating a Akuafoil cards is easy. Choose the images you want in colored foil. With Full Color Foil, you can turn a wide range of CMYK colors, into multi-colored foils. The advantage to this process is that you can produce foiled half tones, gradients and have multiple colors in foil on the same design. The design possibilities are limited only by your imagination.

HOW TO CREATE AN AKUAFOIL HOLIDAY CARD

For any Full Color Foil job (Akuafoil), you must include a foil mask file along with your CMYK file. The mask file indicates where the foil will be placed. The file process is the same as spot UV..100% K where foil is placed, 0% where the foil is not placed. If you want something to be foiled, then your mask file should show that. White indicates no foil and 100% K indicates where the foil will be.

Foil Wakes up the Senses

Foil Wakes up the Senses