Cheap Every Door Direct Mail Gives Quick Payback

Every business needs a marketing plan to be successful. An effective way to get a fast return on promotional marketing campaigns is Every Door Direct Mail, or EDDM as it is commonly called, a U.S. postal service for local business that can benefit from targeted zip codes to every house or house and businesses right down to the individual carrier route. Compared to traditional direct mail has very low distribution costs. The cost is $0.183 for each piece. This is cost-effective marketing solution that generates fast sales to new and old customers. Another benefit to EDDM is that it is delivered the day after it arrives at the post office. Direct mail can take weeks to be delivered and you may not know when it is delivered.

There are 6 standard sizes for Every Door Direct Mail: 4.5 X 12, 6 X 12, 6.5 X 12 6.5 X 9, 8 X 6.5 and 8.5 X 7. All sizes cost the same to mail. In addition to cheap mailing fees, there is no need to buy expensive mailing lists and address imprinting. Just select the zip codes in your target areas right down to the individual carrier route. To make this even easier, let your printing service handle the paperwork and delivery to post offices of your choice.

With this EDDM marketing, you can mail directly to local residential customers in the address area of the card. The maximum quantity allowed in this retail program is 5,000 to 25,000 a day at any one post office. Mailers must be bundled in 50 or 100 so they can be quickly distributed to the right carrier.

To determine your best demographics go: https://eddm.usps.com/eddm/customer/routeSearch.action
Put in your target zip codes and choose using breakdowns showing residential, business, total, age 25-44, size, income and cost. This free easy-to-use demographic guide map lets you select the best neighborhoods to give you a fast return on your investment.

You can deliver to other post offices as long as you send a minimum of 5,000 to each. This is so the post offices are not overloaded with Every Door Direct Mail. Another advantage is that many printing services offer full service mailing. They do the paperwork, bundling and delivery to your post offices of your choice. Having your printing service do the mailing for you allows you to not pay sales tax as you are not taking possession of this printing.

This quick return marketing plan is best with local businesses such as take out and restaurants, realtors, dry cleaners, retail stores, auto dealerships, contractors and home services, medical professionals, health and beauty services – to name just a few business that can benefit from this promotion.

One very important tip is that this is not a one-time test to see if you can recover your cost in your first mailing. If you offer a valuable discount sale you should get your investment back in a short time. The best way to get high returns is by making your Every Door Direct Mail campaign a monthly mailing to keep you brand in front of people’s eyes so they remember your business.

Using this very Door Direct Mail program is a great way to get a fast return on your promotional marketing campaigns. It can save you in mailing costs as well as saturate any area you want to concentrate sales. Whether you use full service EDDM printing or do it yourself, this is a successful way to target your audience without spending a lot of money.

Quick Payback With Cheap EDDM Marketing

Every business needs marketing to be successful. Using cheap EDDM Marketing does this. One of the best ways to get a fast return on your promotional marketing campaign is with Every Door Direct Mail, also known as EDDM, an US postal service for business that benefits from target zip codes with very low distribution costs when compared to traditional direct mail. This is a more affordable solution that generates new and regular customers’ sales fast. The cost for each piece is $0.183. Another benefit to EDDM is that it is delivered the day after it arrives at the post office. Direct mail can take weeks to be delivered and you may not know when it is delivered.

cheap eddm marketing

There are 6 standard sizes for EDDM: 4.5 X 12, 6 X 12, 6.5 X 12 6.5 X 9, 8 X 6.5 and 8.5 X 7. All sizes cost the same to mail. In addition to cheap mailing fees, there is no need to buy expensive mailing lists and address imprinting. Just select the zip codes in your target areas right down to the individual carrier route. To make this even easier, let your printing service handle the paperwork and delivery to post office of your choice.

With cheap EDDM marketing, you mail using your endorsement to “local residential customer” in the address area of the card. No mailing list or addressing is needed. The maximum quantity allowed in this retail program is 5,000 to 25,000 a day at any one post office. Mailers must be bundled in 50 or 100 so they can be quickly distributed to the right carrier.

To determine your best demographics go: https://eddm.usps.com/eddm/customer/routeSearch.action
Put in your target zip codes and choose using breakdowns showing residential, business, total, age 25-44, size, income and cost. This free easy-to-use demographic guide map lets you select the best neighborhoods to give you a fast return on your investment.

You can deliver to other post offices as long as you send a minimum of 5,000 to each. This is so the post offices are not overloaded with EDDM mail. Another advantage is that many printing services offer full service mailing. They do the paperwork, bundling and delivery to your post offices of your choice. Having your printing service do the mailing for you allows you to not pay sales tax as you are not taking possession of this printing.

This quick return marketing plan is best with local businesses such as take out and restaurants, realtors, dry cleaners, retail stores, auto dealerships, contractors and home services, medical professionals, health and beauty services – to name just a few business that can benefit from this promotion.

One very important tip is that this is not a one-time test to see if you can recover your cost in your first mailing. If you offer a good discount or a “two for one” sale you should get your investment back in a short time. The best way to get high returns is by making your EDDM campaign a monthly mailing to keep you brand in front of people’s eyes so they remember you.

Using this cheap EDDM marketing program is a great way to get a fast return on your promotional marketing campaigns. It can save you in mailing costs as well as saturate any area you want to concentrate sales on. Whether you use full service EDDM printing or do it yourself, this is a successful way to target your audience without spending a lot of money.

How To Save Time & Money Creating Files For Color Printing

Being an online printing service we get a lot of customer files with production errors that slow down the job and can cost more money if the printing service has to fix it for you. Here are some tips and a checklist on how to create your own files.

File Submission Checklist:
Before uploading your files, make sure you check this list:

• RESOLUTION
All images must be 300 DPI to print the highest detail. Any DPI lower than 300 will diminish the printing quality. You cannot use images copied from your monitor, as they are only 72 DPI.

• CMYK
All files must be converted from RGB to CYMK (process colors). Do not use any other color system or the color will not be accurate to the image.

• BLEED
If you want to extend printing to the edges of the paper (bleed), be sure to extend a 1/8-inch (.125) all around. This will make sure you get a perfect edge.

• TRIM AREA
All borders that include text or images should be within 1/4 inch (.25) from the edge of the trim. Free templates are available with most online printing services.

• CROPMARKS
Cropmarks are very important if you are using spot UV coating or any place a mask is needed. They give the exact positioning of the mask or layer.

• RICH BLACK
Black backgrounds should have percentages of 60% cyan, 40% magenta, 40% yellow and 100%. Black. Blacks on your screen will look the same but when it prints, it will be dramatically different. Make sure type is only at 100% black especially fonts under 28pt. for readability.

• FONTS
High resolution PDF are preferred and it will speed up processing. Fonts should be embedded to avoid problems.

• SPOT UV or Foil masks
Jobs with spot UV coating or foil need an additional 100% grayscale black mask that specifies the position of the UV or foil positioning.

If you follow the above 8 steps, your files will pass the preflight test that will speed up the process and save a lot of time & money.

CREATING A CYMK BLUE FOR PRINTING

Many people are surprised when they receive their printed piece to find that the color blue they wanted has now become purple. What they are not aware of is that blue is close to purple in the CMYK spectrum. Because monitors as well as some programs being used are in RGB, they do not see the changes that are made when printing converts their files from RGB to CYMK.

WHAT IS CYMK?

RGB refers to the primary colors of light, Red, Green and Blue, that are used in monitors, television screens, digital cameras and scanners. CMYK refers to the primary colors of pigment: Cyan, Magenta, Yellow, and Black. These are the inks used on the press in “4-color process printing”, commonly referred to as “full color printing”. The combination of RGB light creates white, while the combination of CMYK inks creates black. Therefore, it is physically impossible for the printing press to exactly reproduce colors as we see them on our monitors.

Many programs such as photoshop and illustrator have the capability to convert the layout/images from the RGB color space to the CMYK color space. We request that you convert your colors from RGB to CMYK if your tools allow you to. By doing it yourself, you have maximum control over the results. Especially with blues, You willy notice a shift in color when converting from RGB to CMYK. If you do not like the appearance in CMYK, we recommend that you make adjustments while working in CMYK.

WHAT TO DO SO YOUR BLUE IS NOT PURPLE?

blue rgb vs Cymk blue

BLUE in RGB vs CYMK

When using a blue in your design, always make sure to leave at least a 30% difference in your Cyan and Magenta values.
Here is an example of how your screen blue can print completely different from your print blue. (100% C 100% M 0% Y 0% K) See the result…

Remember, use a low amount of magenta whenever using high amounts of cyan to avoid purple. This problem does not always show up on proofs due to RGB monitors.

SUGGESTION FOR THE COLOR BLUE

A pleasing shade of blue may be 100-70-0-15. The more black added the darker the color. For those of you wanted to use a reflex blue, it is impossible for the printing to achieve this. The process can not duplicate this color.

SO YOUR COMPANY LOGO IS BLUE, WHAT TO DO…

The best suggestion is to work in CYMK. That is the only way you can be sure what color blue you will achieve. Keep in mind the rule of 30% and use black to darken or lighten your color. When designing for printing, you must use the CYMK color mode. That is the only way you can be sure that what you have designed will print correctly. Having your blue not turn purple is possible, Printing a pleasing blue can only be achieved by following the CYMK rule.

FLYER ADVERTISING THAT CATCHES CUSTOMERS’ EYES AND MINDS

In today’s down economy, many consumers are more selective and more concerned when making buying decisions about what products or services they want. Consumers are bombarded every day by numerous flyer offers so catching a potential client’s attention is vital. You can do this by having an effective as well as unique flyer advertising and marketing plan. You need to create flyers that are interesting and eye catching and that will ensure that customers will open and read your marketing piece. Standout flyers must be impressive, ones that will either make potential customers act upon them or save them for future reference. This can only be achieved by creating quality unique advertising, sales and marketing literature. The challenge is how can you do this without going over budget and spending a lot of money. Finding a commercial color printer that offers wow factors plus value as well as low price is the answer.
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There are many ways to achieve wow factors that will make your flyers standout from your competition. One way is to make sure that the paper stock you use reflects your product or service as having superior attributes above the others. The paper you have your flyer printed on creates a first impression. To create an impression of quality and superiority is by using a heavier paper stock for your flyer such as 100 Lb cover or a card stock such as 14 or 16 point. You may think these are too expensive for your budget but you are wrong. They are relatively cheap and inexpensive compared to the return you can get on your investment. And with a heavier card stock, you can add other options to your standout flyer that your competitors don’t have such as spot UV.  Spot UV coating is a great option for catching a customer’s attention. As the name suggests, a Spot UV is a coating applied to chosen areas of a printed card. This has the effect of highlighting and drawing attention to that part of the design where you have placed your spot UV.

PR_PostCards_03Appealing design and well-written content is primary but using a special effect or heavier stock on your marketing flyer can reinforce your message and get you remembered by potential customers. Isn’t that what you hope to achieve? An effective marketing flyer can only be achieved if customers are engaged. A interesting eye catching design can help make your company stand out from the clutter many customers are bombarded with. In today’s business world, it is even more important than ever before to engage your customers so they understand the unique benefits only you can offer. A standout advertising flyer, or brochure can do this. Remember sales can be won or lost by the first impression you make. Adding something different in your flyer’s look and feel can be cheap and inexpensive as well as eye catching and memorable. You can achieve this goal and still have a low budget. Strive for a flyer that will catch your potential customer’s eyes and minds. That flyer that will get your company, service or product noticed. Then design your flyer with these goals in mind and look for a printing company that can give your flyers or brochures a “WoW factor”then check us out at http://www.colorprintingpros.com.