WATERPROOF ENDURACE HIGH PERFORMANCE PAPER

Many businesses in harsh outdoor and indoor environments have a need for printing on waterproof, tear resistant paper. The solution is EndurAce paper.
EndurAce is a 10pt. smooth bright paper which prints brilliant colors that are durable, tear and crumple resistant and don’t fade in the sun. EndurACE is a truly unique product consisting of special materials that make it water proof, resilient, and give it a durability that will last for many years. EndurACE gives your customers the ability to get maximum exposure out of each card.  EndurACE  has the feel and body of our 100 lb paper stock.
Restaurants need a high performance paper for menus and table mats. EndurAce is less expensive compared to heavy laminated menus. It wipes water and grease off easily for reuse.
The menus can be used as a promotional free give-away, customers will keep them so your brand is in front of their eyes and minds.They can be used for business cards, flyers, postcards and door hangers. Some of their popular leisure and sport uses are for marinas, boating, divers, fisherman, golf cards and hikers maps.
waterproof paper stock

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Trades that use EndurAce high performance paper for printing are: builders, contractors, architects, garden maintenance, construction and companies in the sports industry to name just a few.
Their ability to preform well in extreme conditions, low need for replacement and affordable cost make this an ideal choice for any business needing high performance paper.

To find out more about EndurAce, go to: Help Center/ Waterproof

CHEAP FLYERS PRINTED GET HIGH RETURNS

Millions of businesses receive high ROI using cheap flyers. Why? Flyers attract attention. Some of the things businesses do with printed color flyers include advertise new promotions, introduce new products and services, offer specials and discounts, and make announcements.
Flyer printing has been used as a powerful marketing tool since the invention of the printing press. High quality low-tech flyers find and passively convert customers when they weren’t even thinking about your products and services. Flyers activate both tactile and visual senses. They can be held in your hands and be saved so buyers can learn the benefits of your products or services. Flyers explain how the lives of the reader will be better when they buy what your offering.  Online marketing can only be read on a computer.PR_SellSheet-01
The big difference between offline and online marketing is printing color flyers are passive so they can sell products and services the buyer didn’t know they needed. Customers can be motivated with the benefits of your offer and your promotion will be kept for future viewing. When you send out a flyer your customers will not see your competitors and comparison offers.
When buyers search online, unless you’re on the first page of your target market you probably won’t be found. One thing is for sure, your competitors will be found.  I’m not saying you don’t need a presence online. What I am saying is, that they both work in different ways and have their own advantages and disadvantages.
Savvy marketing strategists use both print and online services to maximize their customer base to find new business. Printed flyers are cheap, fast and easily targeted to the buys. Online marketing is expensive with slow results and it’s very difficult to get and stay on the first page in every competitive market sector.
Color Printing Pros flyer templates are free and available in many sizes, all the folds are indicated for easy and fast layouts and designs.

BOOKMARKS – A GREAT WAY TO MARKET YOUR BUSINESS

Despite what techies may think, people still love reading paperback and hardcover books.  If you need proof, just walk into any bookstore or library, and you will find plenty of people looking for or enjoying a paperback or hardcover book.

Since people still read paperback and hardcover books, they still need a way to keep track of how far they have read in a book.  And although it’s by no means new or cutting-edge, a bookmark is still the most effective way to accomplish this task. 

When someone is reading a book, they are going to see their bookmark on a regular basis.  Each time they open and close their book, they will see the bookmark that they are using.  This regular exposure makes a bookmark a valuable marketing opportunity. 4adcda058735ebookmark

Not only is a bookmark a valuable marketing opportunity, but it is also a cheap one.  While marketing with bookmarks can deliver a lot of value for your business, it doesn’t cost much to print them.  Therefore, even if your marketing budget is fairly tight, you can still take advantage of this opportunity.  In addition to being cheap, when you order from an online bookmark printing service, you will be able to choose the stock your bookmark is printed on, as well as its finish.  Best of all, placing an online bookmark printing order is easy, and you can rest assured that the bookmarks you receive will be very high quality.

 So, what’s the best way to market your business with bookmarks?  Well, there are actually several effective ways that you can use bookmarks to market your business.  The first method for marketing with bookmarks is to use them as a giveaway.  You can give them to customers who visit your business, as well as potential customers you meet in person or target through a mailing.  To obtain the best results from this method, you will want to put an offer on your bookmark that will motivate people to come back to your business, or visit it for the first time.  Depending on your business, what you offer can be anything from a special discount to giving them something for free when they make a purchase from you. 

Another way to successfully market your business with bookmarks is to use them to spread awareness about your brand.  Because people will look at your bookmark on a regular basis, it can help you establish a strong brand identity.  For this method to work well, you will want to not only create a bookmark that conveys your brand, but also one that people really like, which will ensure that they continue to use it.  A great way to do this is by incorporating a WOW Factor into your bookmark’s design. Using a Spot UV effect can add both a textural and visual experience unlike ordinary bookmarks. The idea behind a full color printed bookmark as a marketing tool is to attract positive attention and create interest in your message. Spot UV coating is an affordable technique that separates your promotion from your competition.

 

BUSINESS CARDS – HOW TO MAKE A HARD IMPACT WITH YOUR FIRST IMPRESSION

Despite the old saying “don’t judge a book by its cover,” the fact is that business card will create the first impression that you make. Research has shown that people make a judgment about others in just a few seconds of meeting them. This isn’t much time, so you need to make the most of the small attention window you have.As a business owner, your appearance and business card plays a major role in the first impression you make. When you smile at someone, shake their hand, and then hand them your business card, the judgment they make about you is going to be affected by the business card you hand them. If the business card you put in their hand has a great look and feel, you’re going to make a positive first impression. PR_Silk-02

However, if your card feels cheap and looks tacky, you’re probably not going to be viewed as a professional.So, the big question is how do you avoid looking like your not ready for prime time, and instead impress the person you meet and cause their interest in your business to be piqued? You need a business card that is well thought-out, designed with a powerful visual. A black and white business card isn’t going to grab anyone’s attention, a full color business card will. With a full color business card, you can convey your strength to every person who looks at your card. A strong visual will get you card noticed and remembered.You only have a little space to send a big message so it’s important to put thought into what you want your card to say. The best business cards are able to say what’s important without cramming too much in one space. Your logo and essentials should be easily read on the front and you can use the back for a call to action or other important information. Keep it meaningful, short and to the point.

Because people touch business cards in addition to seeing them, it’s important that they are printed on high quality stock and have unique distinguished visual effect. Depending on your business, good stock choices for business cards are heavy 14 or extra heavy 16 point card, 20 point plastic, 16 point silk laminated or Endurace waterproof card stock. All of these stocks are durable and feel great when they are held. When it comes to finishes, one choice that will set you apart is spot UV coating. This is like a standard gloss UV coating finish, except that instead of covering your entire card, it works as a WOW FACTOR effect by highlighting the area of your business card that you want to standout. Other eye candy WOW FACTOR effects such as lenticular cards, colored foils, gold,silver or copper foil on silk laminated cards or 20 Pt plastic card available in clear, frosted or white.

While you may agree that this type of business card sounds great, you may be concerned that it’s going to cost a fortune. In reality, this isn’t the case. When you order business cards online from one the the few online printing company’s that offer these custom services for gang run prices you can cheaply get full color business cards that are printed on quality stock and feature a special custom finish.

By  putting real thought into its design, you will be able to create a great business card that ensures the people you hand it to will always remember who  you are.

AFFORDABLE FOIL POSTCARDS

Foil postcards are great for holidays as well as to highlight business. Postcards are among the least expensive form of direct mail marketing and they are easy to create. According to DMA 2010 Statistical Fact Book, 79% of households tend to read or scan the postcards sent to their homes resulting is high rate of response. Foil postcards can bring extra shine and flair to your businesses by attracting attention like a mini billboard. You can choose from silver, gold and copper foil postcards printed on 16 Pt. silk laminated card stock or 20.mil. plastic. Akuafoil postcards make every cmyk color into foil and are printed on 16 Pt. standard coated card stock. These foil postcards have the ability to standout and get noticed and are available with glossy UV or spot UV coating.

Gold, Silver and Copper Postcards           

PR_FoilWorx_02 Postcards can be printed in numerous ways and they come in different sizes. In order to get higher ROI, it is imperative that your postcards stand out when compared to your competitors. It’s understandable that the content of your postcard is very important, but what is more important is its design. People will only read the content of your card, if they find the design attractive and what better way to make the design eye-catching then by adding gold, silver or copper foil to it. The quality of your postcard depicts the image of your company therefore all your postcards should be printed on high quality cardstock.

On 16pt. silk cards you can add foil to one side or both sides of the card, but remember you can have only one type of foil on one card. For example, if you have opted for silver foil then your postcard can have only the silver foil on one side or all sides. It is not possible to have silver foil on one side and gold foil on the other. In-case you are looking for multi-color foil you should opt for Akuafoil postcards.

Akuafoil Postcards PR_Akuafoil_02

For people who want to add more foil colors that can be blended and gradated together, Akuafoil postcards offers them the chance to create multi-colored foiled postcards. You can now add the wide range of CMYK colors to create a multi-color foil that appeals to your aesthetic sense. Akuafoil is very simple, effective and affordable. It produces the same foil finish using a cold foil printing process that does not require expensive custom made metal dies and hot foil stamping. Since the inks are transparent, a layer of silver foil is applied under the colors that appear foil in Akuafoil printing process. The ink and foil align in order to create striking color foil effects. You can specify the exact area that will have the colored foil with a black mask that indicates where the foil is to be placed. To have effective results, you should choose a light CMYK color because Akuafoil look best with light colors. The darker your CMYK color is the less metallic your Akuafoil will look.

You can utilize the wide range of CMYK colors and turn them into multi-colored foils, thus creating unique and out of the box postcards. You can be as creative as you want to be, the design of your postcards is only limited by your imagination. So, think of ideas that are unique and attractive, get them printed and you will be amazed by the impact these distinctive postcards will have on your ROI.

With that said, printed postcards are a popular marketing promotion that people are use to seeing ln their mailbox. When it takes less then a second to toss it or read it you need to get attention immediately foil cards are the eye candy that separates yours against you competitors. So stand out and be noticed. And the best part is they are very affordable.