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Want more business? Need a very cheap promotion that really works? A custom printed bookmark is an affordable strategy that produces very high ROI . Here’s why, Everybody appreciates a free gift that’s useful. Printing and distributing bookmarks is a savvy way to gain market share. If you could reach everybody in your market area that reads books, do you think your sales would grow quickly?
Custom bookmarks with your message are frequently seen multiple times a day, a week and a month. Every book reader moves bookmarks from page to page. Each time they see your bookmark, your brand is strengthened and reinforced passively without sales stress.
The best part of bookmark marketing is you can print 10,000 extra heavy 16 pt. 2 X 8 with full color bookmarks on both sides with your choice of free high gloss UV or matte coating for less than $ 250. That’s .025 cents each. You can make your own bookmark, hire a professional print designer or have Color Printing Pros design it for you.
Many sizes and finishes are available. Choose from 2 top quality card stocks. Heavy 14 pt. is available as well as extra heavy 16 pt. Both weights come with your choice of free UV or matte coating that protects the card from fingerprints, scuffing or scratching. Want to add something to catch attention, optional spot UV coating is available.
Our custom bookmarks come in 7 different sizes- 1.5 X 7, 2 X 8, 3 X 4, 3.66 X 4.25, 8.5 X 2.75, 8.5 X 3 and 8.5 X 3.66. Pick the size that best fits you need.
When designing your bookmark, you need to consider your bookmark as being an asset to your customer. To create a value bookmark, you must have an eye-catching photo, illustration or graphics. If your company has its own colors scheme, use it. You may want to use an inspirational message to give the bookmark value. A poem, proverb, famous saying or funny cartoon gives it value. You can use a small logo and /or your business name stating
“Compliments of (insert your business name here)”
The back of the bookmark is the selling place. To give your bookmark more value, offer a coupon, discount or other deal. Your logo is important for branding. Don’t forget your name, address, phone number and website URL. QR codes are handy to add on your bookmark so customers can find you easily. It can be scanned to add to smart phones or to take customers directly to your website. Be sure to put a strong call to action on any marketing promotion.
Personal custom printed bookmarks starts a friendly relationship between you and your customers that your competitors won’t have. Bookmarks can be a powerful promotion for organizations, charities, medical practices, retail stores, free promotional gifts, coupons, high traffic area handouts and more.
Brochues are a tactile tangible call to action used to inform and assists you in closing the deal. They develop a key message that will convert a buyer to your service rather than your competitor.
If you have the time, are creative and willing to learn the file requirements which are easy to find online, then this is a project that may be fun and self satisfying. The first thing you need to do is think about the benefits you customers will get from your product and service. Explain what makes you different. Every company advertises they are the best, lowest price, high quality, etc. The message is why they should buy from you, what makes your company unique in its field. Write your copy and decide the size and the number of panels you need to tell your story. Once you’ve thought this out gather the photos, illustrations and charts and any other visuals you need to make your brochure easy to understand and visually attractive. Now think about the layout, design, fonts and background. Now you’re ready to do it yourself.
TIP: Don’t make your brochure about your new equipment or your company and how great it is. Your customers don’t care about how you do it; they only care about the results. Buyers are only interested in how your products and services can solve their problem and make their lives better.
There are many sizes and folds of paper you can use when you are thinking about designing a brochure. The most common brochures are an 8.5 X 11 piece of paper folded in half to 5.5 X 8, have 2 panels on the ourside and 2 panels on the inside which separate information. A trifold, also called a letter fold has two folds that create 6 panels. Other standard sizes are 8.5 X 14 to make 4 panels, 11 X 17 that folds to an 8.5 X11 four page, 8.5 X 22 which folds to three 8.5 X 11 panels 8.5 X 11 panels and l1 X 25.5 six panel brochure. These sizes are standard sheet sizes that fit most efficiently for the least paper waste on large color printing presses.
Another option is to hire a professional that specializes in print design and knows the rules needed so your job will print correctly. Most designers that are not experts in print design will create technical problems when your brochure goes to print. It takes more than a pretty design to create great out come. Most printers cannot or will not take the add liability to correct your mistakes. If they do they will charge you for your designers. This will slow down your job. If you have the budget to pay for a graphic designer it will be the safer, faster way to do the project. Don’t try going cheap, you get what you pay for. You can find excellent, affordable print designers online.
Do it yourself or hire an expert print designer, the end result will be an effective marketing tool that will strengthen your brand, move your products and sell your services. Brochures are essential for trade shows, direct mailings, counter displays and business meetings. When distributed to your target audience they provide a high ROI.
Brochures, pamphlets and leaflets are a printed and folded piece of paper used as an advertising tool for business and organizations to sell products, services, promote their brand and corporate image. They are designed to tell a story about the benefits, products and or services a business provides. Most businesses need cheap brochure printing to achieve their marketing objectives. Color Printing Pros offers free tips on printing and designing a brochure at our Help Center.
Your brochure design determines the success of your promotion.
Here are some design tips you should think about.
• Know your market and the competition before you design a unique brochure.
• Don’t use more than 3 fonts, one for the heading, one for the subhead and one for the body copy. Make sure they are easily readable. Fine line serif fonts may not print well on busy or some come color backgrounds.
• The paper stock should be at least 100 lb. book weight, 100 lb. cover weight or 14 pt. card stock. 16 pt. or heavier may crack when folded. For more information on choosing the right paper stock, read Choosing the Best Paper for Online Printing
• Avoid dark colored backgrounds on folds of heavier card stocks. They will call attention to any cracking.
• Your design must be appropriate for the targeted market you want to reach. Ask yourself is the brochure for a handout at a trade show, to be mailed, used as a counter pickup or have some other use. Remember simple design works best.
• Don’t try to impress the reader with fancy words or long detailed sentences.
Stay on point. Brochures should focus on the benefits to the customer. Explain how you product or service will make their life better. The reader doesn’t care about you or your company, Write as if you’re speaking with a friend.
Remember brochures are a good way for professionals providing needed services to promote their businesses or practices.
There are 2 ways to print using foil.
COLD FOIL PRINTING
Cold foil printing is a 21st century hi-tech WOW FACTOR EFFECT marketing tool that makes printing gold, silver and every combination of CMYK foil colors easy to create. You can even make color blends and gradations. The way it works is that on a selected area you want to foil an adhesive is printed on the card A foil laminate is then sealed on top of the glue using UV light to cure and dry it. This process is done on a offset printing press so you don’t need expensive custom made dies and traditional hot foil stamping. This revolutionary eye candy printing technique cost less and attracts as much attention as the old way. At this time we can only print cold foil on standard 2 X 3.5 business cards and 4 X 6 postcards. This is a designer’s and marketer’s dream because it’s not only possible, it’s also affordable for the average small business.
Cold foil does not require a custom metal die.
Silver, Copper or Gold Foil printing as well as Akua Foil is printed in-line with the printing press.
It only requires a simple mask to indicate the foil area.
Registration is very accurate.
You can combine as many process colors as you want using Akua Foil.
You can make blends and gradations using AkuaFoil.
You can add high gloss Spot UV coating as an option.
The process is fast.
The process is more affordable than traditional hot foil stamping.
Quick online quotes are available. Check out our cheap and affordable prices at https://www.colorprintingpros.com/foilbusinesscards.html
Cold foil is not as bright as hot foil.
Colors are not as deep.
Dark colors are not recommended.
HOT FOIL STAMPING
Hot foil stamping, also know as foil blocking, became practical in the 1950’s when new formulas for colored foils became possible and they did not fade. The way it works is a custom metal die (usually a magnesium die) is made of the area you want foiled. A foil stamping machine is then used to heat the die and pressure is applied to a roll of foil onto the substrate you want stamped. If printing is needed for the project, it is printed on an offset printing press first and then transferred to a stamping machine.
Foils are brighter and richer.
Holographic, Lenticular and Psychedelic colored foils are available.
You can use darker colors.
You can emboss or deboss foils.
You can emboss or deboss the substrate without foil.
You can make custom sizes with stamping.
You can use die cutting as an effect.
Tight registration can be a problem.
Dies are expensive.
Stamping dies are usually outsourced. The more steps and people in a job, the greater chance of problems. Who is responsible when there is a problem may occur.
Different foils have different cost.
Size of the custom die affects cost.
It is more expensive than Cold foil.
Custom quotes required.
Color Printing Pros provides both cold foil and hot stamping services. If needed, our customer service experts are always available for free consultation to help you decide the method and practices needed to meet or exceed your expectations.
Postcards are one of the most popular marketing tools because they’re cheap and create a very high return. It’s hard to find a better marketing investment than cheap wholesale postcards. Timed direct mail postcard promotions not only increase sales, but also increase brand awareness too.Wholesale postcards are a magnet that pulls in new business for just about any product or service. It’s easy to attract more new business using a direct mail postcard campaign. Few can resist a deep discount or 2 for one offers especially in this difficult economy. Postcard deals are very popular with past customers and will attract new ones who otherwise may not be interested. Savvy business owners know when times are hard and customers are spending less, postcard-marketing promotions are a very effective way to increase sales.
Consumers get so many spam emails, most are never opened. Postcards have less competition and a high read rate. They keep your business in front of customer’s eyes like a mini 2 sides billboard. Use one side as a poster and the other for details. They can be used for timely announcements to notify existing customers it’s time to renew their contract. Use them as gift certificates, coupons, invitations or tickets. Their uses are only limited by your imagination. Tear-off postcards are perforated so it’s easy to tear off a coupon for redemption.
High quality full color postcards are available in many sizes from small 4 X 6 to jumbo 6 X 9 or larger. Consider 4 X 6 or 4.25 X 6 cards for their cheaper postal rate. Larger cards require higher postal rates. The trade off is size.
The most effective postcards have an eye candy photo or image to attract attention and simple call to action copy. Keep it short with a sweet offer. Don’t go into detail; use bullet points to get your message out. Be sure to make your offer time sensitive and have an expiration date on your offer. Your post card should have a gloss UV coating on one side and no coating on the mailing side so they can be easily addressed.
Another way to stand out and get noticed is to use a WOW Factor printing effect such as spot UV coating which can be selectively applied to both side of the card and you will still be able to address it. A few online printers offer other WOW Factor options like extra heavy 16 Pt card stock, matte finish, metallic silver ink, colored metallic effects and even waterproof postcards for outdoor use or eco-friendly 30% recycled linen postcards.
If you’re new to using direct mail postcard campaigns to increase sales, you can start slow to test the waters and refine your message. Start with test mailing of 1,000, it doesn’t cost a lot and you will see for yourself how profitable they can be. One last though…if you think you can’t afford a test mailing, that’s the best reason to do it. Remember using cheap wholesale postcards are one of the cheapest ways to grow your business.